Plainfield Logo Design
- Simplicity: simple logos do not demand scrutiny, they can be understood in just a look.
- Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at any size.
- Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
- Relevance: a business logo should be timeless and will feel relevant today, tomorrow, and twenty five years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and cafe were opening in an old part of the area and wished to cast a nostalgic feel without coming across as boring or low energy. I fulfilled both of these tasks by means of developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that studies the triggers and consequences of diseases, mainly the branch of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic reasons.
The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.
Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more memorable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.
Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy atmosphere.
In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes share whole stories using their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Plainfield logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his contempt for this particular kind of sea bird. When I turn a design over to a customer I urge them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased point of views on the merit of a design concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept. Logos are a strange animal in the design world because the people that are inclined to hire a professional to design their logo design understand how crucial a logo design is for their organization so they are much more invested in the final result. Every logo project possesses it’s portion of challenges, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a thin slice of real estate to work with, however it is the most critical part of a published book because it is often the first thing a person views in the book shop. Concerning a publishing company, it’s the absolute best opportunity that they will ever get to advertise their label and get their logo design in front of the men and women that shop for actual books.
This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart but it looks like that in many occurrences one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was undoubtedly a victory.
Vintage Case | Logo Design
Vintage case focused in new cases for music instruments, that looked to be much older cases. For this brand design I tried to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a website to a label on brand new cases that seemed like they were from a different point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental business logos can easily be one of the most difficult logo design jobs considering that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.
I recognize the thinking behind including a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.
I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to relate.
The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself won’t have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios required a logo design which communicated a sense of serenity and elegance for their new hair salon. I created a concept that didn’t go the obvious course of creating merely a stylized orchid but rather delivered a logo design that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they really wanted to forecast to their patrons.
Dazzo Arabians | Logo Design
ImageCo crafted an original logotype design fashioned to epitomize the unique physical traits of the Arabian kind of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the very most quite easily identifiable equine types in the whole world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo style a small dining establishment, style consists of a modified script font which floats over a team of luxuriant lines and dots.
Smart Kernels | Logo Design
A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the substance behind a company logo is just as important as how it brands the enterprise it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Plainfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Plainfield logo design project was completed for a leadership guide that helps business professionals to develop into more efficient at managing people, expectations, and profitability.
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
Brewgrrs Restaurant | Logo Design | Restaurant Branding
