Acute Care 360 ImageCo, Shelton, Connecticut, CT,

ImageCo, Shelton, Connecticut, CT,

Evolv Design logo designed by ImageCo, Shelton, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Shelton, Connecticut, CT,

Shelton, Connecticut, CT,

ImageCo, Shelton, Connecticut, CT,
ImageCo, Shelton, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Shelton, Connecticut, CT,

FSA OK logo designed by ImageCo, Shelton, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Shelton, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Shelton, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Shelton, Connecticut, CT,

School board logo designed by ImageCo, Shelton, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Shelton, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Shelton, Connecticut, CT,

Smart kernels logo designed by ImageCo, Shelton, Connecticut, CT,

TIPS FOR DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design firm presents a money back guarantee try to remember that they can’t reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a design firm can only be judged from the quality of their portfolio, if the work in their design portfolio doesn’t feature real life samples chances are they won’t be able to produce a top quality logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to mirror your unique vision for your organization. If a logo designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Shelton LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate notable brand identities. We have done brand design work for mechanics, educational institutions, heart surgeons, party planners, bistros, retailers, and virtually every other kind of business concern you can imagine. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be employed as an electric sign. As a result of our sign first approach our identity designs can, and have been used in everything from fashion labels to billboards. Our sign first approach guarantees that our logo designs are equally reliable whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or use.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to do, we do ourselves. Regardless of the type of design project we accept, logo, web page, trade show booth, or commercial sign, we do not, and never will farm-out our customer’s work to 3rd parties located outside the US. When you call us at 1-855-IMAGECO the party that answers the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and dictates the conditions of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

It’s likely that every new Shelton company understands that they probably need a logo, however few start-ups thoroughly comprehend the pivotal role their company logo will play in their becoming successful, or the reason that one business logo works better than another. A logo has a critical and sustaining influence on the success of a company, pick the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Shelton businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a logo must be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It is both a verb and also a noun, it is an identifying mark and the process of noting something to ensure that it can be recognized, its origin comes from the mark branded onto livestock. Nowadays a brand represents practically anything with an intention, whether it be revenue or political parties, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s objective is to produce a mental image that the target market will likely relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When a person states the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the origin of the majority of branding agencies you’ll find that they are quite often rebranded advertising and marketing companies. When a person says they are in marketing lots of people will likely have a preconceived notion about what they do. Yet when somebody claims “I’m in branding”… it simply sounds much more attractive, maybe it’s because most people don’t know what it indicates to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is an inclusive term that defines the visual elements of a product or agency that influence understandings. This mostly includes the name, the logo design, the product packaging, the different colors utilized but can additionally consist of audio, lights, texture, signage, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the image of a business, a product or an institution. Brand identity designers develop logo designs, sign designs, product packaging, and collateral products such as cards, stationery, and pamphlets. Some visual designers also build sites as well as user interfaces. The crucial function of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting actions, outcomes as well as assumptions.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Shelton coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an old part of town and hoped to visualize a nostalgic feel without coming across as stodgy or low energy. I accomplished both of these tasks by means of developing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and bacteria designed for Shelton medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, especially the branch of medicine which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and more meaningful.

logo layout with a leaping eco-friendly frog created for a family enjoyable facility in Shelton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, as well as a tree - designed for Shelton traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture locations or things but instead reveal emotional journeys through the photos they capture. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Shelton logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Shelton logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their business logo understand how crucial a logo is for their business so they are way more vested in the outcome. Every logo project has it’s allotment of hurdles, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Shelton publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most crucial part of a published book because it is often the first thing a person sees in the bookstore. For a publisher, it’s the best opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was surely a victory.

 Shelton logo layout utilized for advertising as well as a tag layout for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be antique cases. For this brand concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Shelton, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their branding in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a Shelton hair design studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried an atmosphere of simplicity and connection for their new hair salon. I created a design which didn’t go the obvious direction of crafting merely a stylized orchid but instead delivered a logo that suggested a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their clients.

Arabian horse logo style developed for an equine ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original logotype design customized to exemplify the unique physical traits of the Arabian pedigree of equines. With an unique head shape and high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Cafe, A Shelton restaurant logo layout a little dining establishment, style consists of a customized manuscript font style which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout includes a modified manuscript typeface which hovers above a group of ornate lines as well as dots.

Logo layout for a software developer the design functions and famous Shelton component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the organization it represents.

Progress logo design produced for a Sheltonindoor designer, design attribute a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shelton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Shelton, the characters for letter V and A in middle of words advanced have actually been changed to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shelton logo design project was completed for a leadership consultant that assists business professionals to become more effective at managing people, expectations, and profitability.

A Shelton business logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their secondhand products to other sports enthusiasts.

I tailored their Shelton logo design design with an illustration that grabs the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo layout MQ farms, this Shelton company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Shelton area farm it was really devised for a commodities broker, and this logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected assurance, financial success, and opulence.

 Shelton Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for outwardly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first shot.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a famous Shelton sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Electrical sign design for Shelton restaurnat designed by Shelton Sign Business
Shelton logo design and brand identity design for Shelton companies
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,

Logo designed by ImageCo, Shelton, Connecticut, CT,

Logo designed by ImageCo, Shelton, Connecticut, CT,

Logo designed by ImageCo, Shelton, Connecticut, CT,

Logo designed by ImageCo, Shelton, Connecticut, CT,

Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,
Logo designed by ImageCo, Shelton, Connecticut, CT,