Shelton Logo Design

Nearly every new Shelton business understands that they require a logo, but few entrepreneurs thoroughly comprehend the vital role their company logo will perform in their financial success, or the reason that one business logo functions better than another. A company logo has an immediate and long-term impact on the prosperity of a business, go with the right one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life of an organization. The logos included in the ImageCo portfolio help Shelton businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Shelton coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the area and hoped to visualize an old-fashioned tone without coming across as monotonous or low energy. I achieved both jobs by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs designed for Shelton clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and consequences of diseases, mainly the branch of healthcare that deals with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable facility in Shelton.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve produced dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and a tree - made for Shelton travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather reveal emotional experiences through the photos they record. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Shelton logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 Shelton logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo recognize how essential a logo design is for their company so they are much more invested in the outcome. Every logo job has it’s portion of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Shelton publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it is the most essential part of a published book given that it is often the first thing a person sees in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many occurrences one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of air travel and it was definitely a victory.

 Shelton logo layout utilized for marketing as well as a tag layout for Vintage Situation includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, that looked to be much older cases. For this logo concept I tried to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Shelton, design consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging and difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the very same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style developed for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed a spirit of simplicity and elegance for their new hair salon. I came up with a design which didn’t go the obvious route of making merely a stylized orchid but instead crafted a company logo that implied an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is generally the wrong direction and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to project to their patrons.

Arabian equine logo layout developed for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept customized to epitomize the unique physical traits of the Arabian pedigree of equines. With an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.

Las Coffee shop logo style a tiny dining establishment, layout consists of a modified manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style consists of a modified script font which floats over a group of ornate lines and dots.

Logo style for a software designer the design attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Evolve logo layout created for a Shelton indoor designer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Shelton interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Shelton logo design assignment was completed for a leadership consultant that enables business professionals to become more efficient at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I designed their Shelton business logo dsign using an illustration which pulls in the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually designed for an Shelton regional farm it was in reality developed for a products broker, and this particular brand was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a image that projects self-confidence, effectiveness, and affluence.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.