South Windsor, Connecticut Logo Design

Virtually every new South Windsor organization knows they need a logo, however few new business owners thoroughly understand the crucial role their business logo can make in their financial success, or why one logo design works far better than another. A company logo has an instant and sustaining impact on the financial success of a business, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help South Windsor, Connecticut businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a South Windsor, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening in an old part of the area and wished to visualize a nostalgic tone without appearing as stodgy or low energy. I fulfilled the two tasks by creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscopic lense slide and also bacteria made for South Windsor, Connecticut medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, mainly the branch of healthcare which works with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog made for a family fun center in South Windsor, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - created for South Windsor, Connecticut travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers don’t capture places or things but instead reveal emotional journeys by means of the pictures they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Windsor logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 South Windsor logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and family members as well as with individuals that they don’t actually know so as to get neutral viewpoints on the merit of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo understand how vital a logo design is for their organization so they are much more vested in the outcome. Every logo design job has it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for South Windsor, Connecticut publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it really is the most vital part of a published book due to the fact that it is usually the very first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences one of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was certainly a success.

 South Windsor logo style utilized for advertising and marketing as well as a tag design for Vintage Instance includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that looked to be vintage cases. For this business logo design I sought to come up with a logo that provided a fluid vintage feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in South Windsor, Connecticut, layout include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair style workshop including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a spirit of calmness and elegance for their new hair salon. I created a concept which didn’t go the obvious course of creating merely a stylized orchid but instead delivered a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is usually the wrong path and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to forecast to their clients.

Arabian steed logo design created for a horse ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original brand concept styled to symbolize the unique physical traits of the Arabian kind of horses. By having an identifiable head form and higher tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo style a little restaurant, style includes a changed script font style which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout consists of a changed script font which hovers above a group of ornate lines and also dots.

Logo style for a software application developer the style functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it brands the organization it represents.

Evolve logo style produced for a South Windsor, Connecticut interior designer, layout function a series of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Windsor, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Windsor, Connecticut logo design project was done for a leadership advisor that assists business professionals to develop into more effective at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned goods to other sports enthusiasts. I created their South Windsor business logo dsign along with an illustration which garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an South Windsor, Connecticut area farm it was in reality designed for an investments broker, and this particular trademark was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects trust, effectiveness, and wealth.

 South Windsor Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for outwardly encountering arrowhead and the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without understanding where the target is. Luckily, in this particular case, I struck a bullseye with the very first try.

Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.