South Windsor, Connecticut Logo Design

Virtually every new South Windsor business professional realizes that they require a logo, yet few new business owners fully comprehend the essential role their logo can play in their becoming successful, or precisely why one business logo performs better than another. A logo design has a critical and sustaining influence on the success of a business, select the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help South Windsor, Connecticut companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from labels to billboards a scalable business logo will remain legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be lasting and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo layout of a bicycle developed for a South Windsor, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old part of town and wished to visualize a retro vibe without appearing as boring or low energy. I achieved both of these jobs via developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria developed for South Windsor, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the causes and effects of diseases, mainly the field of healthcare that deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more meaningful.

logo design with a jumping environment-friendly frog created for a household fun center in South Windsor, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for South Windsor, Connecticut traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the pictures they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  South Windsor logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 South Windsor logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family as well as with folks that they don’t even know so as to get objective viewpoints on the worthiness of a concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo understand how essential a logo design is for their organization so they are much more vested in the end result. Every logo project possesses it’s portion of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for South Windsor, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most essential part of a published book given that it is ordinarily the initial thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity that they will likely ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences 1 of the traits people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was definitely a victory.

 South Windsor logo style used for advertising and marketing and a tag layout for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this custom logo concept I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in South Windsor, Connecticut, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs because it seems that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 personalities surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design created for a hair design studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of simplicity and elegance for their new hair studio. I created a concept which didn’t go the obvious route of making just a stylized orchid but instead delivered a logo design which implied an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the feeling that they really wanted to transmit to their clients.

Arabian horse logo style created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logotype concept tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and high tail posture, the Arabian is one of the highly immediately identifiable horse lineages in the world.

Las Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design includes a modified script typeface which hovers over a group of elaborate lines as well as dots.

Logo design for a software program designer the layout features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in many cases the meaning behind a logo design is equally as important as how it brands the enterprise it stands for.

Progress logo design produced for a South Windsor, Connecticut indoor designer, style function a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a South Windsor, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This South Windsor, Connecticut logo design job was completed for a management consultant that helps business professionals to become more successful at overseeing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand items to other sports enthusiasts. I created their South Windsor logo dsign using an image that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually created for an South Windsor, Connecticut regional farm it was really devised for a products broker, and this logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projected self-assurance, success, and wealth.

 South Windsor Logo design for a nonprofit, Transforming Point Solutions - the logo style feature for ostensibly facing arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Luckily, in this instance, I nailed a bullseye with the 1st shot.

Logo designed for using a sign for the restaurant (Brewgrrs), it is an ornate script font style that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to design a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.