Stratford, Connecticut Logo Design

Virtually every new Stratford organization realizes that they are in need of a logo, however few entrepreneurs entirely understand the key role their logo will perform in their success, or why one logo design works far better than another. A logo design has an immediate and sustaining influence on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Stratford, Connecticut businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos do not require consideration, they can be comprehended in merely a look.
  2. Scalability: from labels to movie screens a scalable logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be ageless and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bicycle produced for a Stratford, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old part of the community and wanted to project a retro atmosphere without coming across as uninteresting or low energy. I achieved each of the tasks by designing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria developed for Stratford, Connecticut medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and outcomes of diseases, especially the field of medicine which works with the clinical assessment of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo design with a jumping green frog designed for a family fun facility in Stratford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - created for Stratford, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Stratford logo but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Stratford logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with individuals that they don’t actually know so as to get neutral viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that are inclined to hire an expert to create their logo comprehend how essential a logo design is for their company so they are much more invested in the outcome. Every logo project has it’s allotment of difficulties, however the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Stratford, Connecticut publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most crucial part of a published book since it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was undoubtedly a winner.

 Stratford logo style used for marketing and a label design for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that seemed to be antique cases. For this business logo design I attempted to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in Stratford, Connecticut, design consist of an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo style developed for a hair layout studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a spirit of tranquility and class for their new hair studio. I created a design that did not go the obvious course of designing simply a stylized orchid but rather designed a logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to transmit to their clients.

Arabian horse logo design developed for a horse cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept styled to epitomize the unique physical traits of the Arabian kind of equines. With a distinctive head shape and high tail posture, the Arabian is one of the very most quite easily recognizable horse breeds in the whole world.

Las Coffee shop logo style a small restaurant, design includes a modified manuscript typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, design includes a changed script font which floats above a group of elaborate lines and dots.

Logo style for a software program programmer the layout functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it brands the organization it represents.

Evolve logo style developed for a Stratford, Connecticut indoor developer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stratford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Stratford, Connecticut logo design job was performed for a management specialist that aids business leaders to develop into more effective at supervising people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand goods to other sports enthusiasts. I tailored their Stratford logo dsign using an illustration that garners the attention of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Stratford, Connecticut regional farm it was actually developed for a products broker, and this particular company was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a image that projects assurance, success, and opulence.

 Stratford Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for outwardly dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular instance, I struck a bullseye with the 1st go.

Logo design made for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.