Acute Care 360 ImageCo, Stratford, Connecticut, CT,

ImageCo, Stratford, Connecticut, CT,

Evolv Design logo designed by ImageCo, Stratford, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Stratford, Connecticut, CT,

Stratford, Connecticut, CT,

ImageCo, Stratford, Connecticut, CT,
ImageCo, Stratford, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Stratford, Connecticut, CT,

FSA OK logo designed by ImageCo, Stratford, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Stratford, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Stratford, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Stratford, Connecticut, CT,

School board logo designed by ImageCo, Stratford, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Stratford, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Stratford, Connecticut, CT,

Smart kernels logo designed by ImageCo, Stratford, Connecticut, CT,

TIPS ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they can not reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be judged from the quality of their design work, if the work in their portfolio doesn’t feature real life examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s goal is to mirror your unique vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Stratford LOGO DESIGN​

For over 20 years ImageCo has been helping entrepreneurs develop memorable brands. We’ve performed branding work for farmers, universities, heart surgeons, wedding singers, cafes, retailers, and just about every other kind of business you can envision. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electric sign. As a result of our sign first technique our identity designs can, and have been employed in everything from clothing labels to neon signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and always remembered no matter of scale or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from other design firms that you probably have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are contracted to perform, we do in-house. Irrespective of the type of design project we undertake, brand identity design, website design, trade show banners, or electric sign, we do not, and never will job out our client’s work to companies based outside the US. When you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the price of your design project and imposes the terms of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new Stratford business knows they probably need a logo, however few new business owners entirely grasp the key role their logo will perform in their success, or why one business logo performs better than another. A company logo has an immediate and sustaining influence on the prosperity of a company, go with the right one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Stratford companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not need contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to store signs a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a logo should be ageless and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the process of denoting something so that it could be identified, its foundation comes from the brand burned onto animals. Today a brand represents basically anything with an objective, regardless if it be earnings or politics, a brand is an intrinsic aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s goal is to produce a mental image that the target market can identify with.

Brand Image – An image planted and cultivated through advertising and marketing and identity design. When a person states the brand names Lamborghini or Corvette what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why individuals identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Companies – If you reflect on the history of a lot of branding companies you’ll discover that they are often re-branded advertising firms. When someone says they are in advertising most individuals will likely have a preconceived notion about what they do. But when somebody claims “I’m in branding”… it just sounds more impressive, probably it’s due to the fact that many people don’t understand what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that affect perceptions. This primarily consists of the name, the logo, the product packaging, the colors utilized but can additionally consist of audio, lights, texture, signage, just about anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps shape the image of a business, a product or a company. Brand identity designers create logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, and also pamphlets. Some identity designers also design web sites and also user interfaces. The important role of a brand identity designer is to create the visual cues and also a psychological tone with the goal of influencing activities, results and assumptions.

Featured SIGNS & LOGOS

Retro logo style of a bicycle developed for a Stratford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older part of town and really wanted to project a nostalgic tone without appearing as uninteresting or low energy. I achieved both of these tasks by designing a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide as well as bacteria created for Stratford clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and consequences of diseases, especially the branch of healthcare which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more unforgettable.

logo style with a jumping environment-friendly frog made for a household fun facility in Stratford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - made for Stratford traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers don’t capture locations or things but instead convey emotional experiences through the images they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Stratford logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Stratford logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design realize how crucial a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Stratford book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a published book due to the fact that it is ordinarily the primary thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity that they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many instances one of the items people often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Stratford logo design used for advertising and marketing and also a label design for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this custom logo concept I tried to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Stratford, layout consist of an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects considering that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design features 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout produced for a Stratford hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed a sense of relaxation and connection for their new hair salon. I came up with a design that did not go the obvious path of making simply a stylized orchid but alternatively created a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead laid the importance on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand design fashioned to display the unique physical traits of the Arabian kind of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Cafe, A Stratford Coffee shop logo style a tiny restaurant, layout consists of a changed script typeface which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design includes a changed manuscript typeface which hovers above a team of luxuriant lines and dots.

Logo design for a software program designer the style features as well as legendary Stratford element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the symbolism behind a logo is equally as important as how it brands the business it represents.

Develop logo layout developed for a Stratfordinterior designer, design feature a collection of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stratford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Stratford, the characters for letter V and A in center of words advanced have actually been modified to tie directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stratford logo design assignment was done for a leadership expert that aids business leaders to become more efficient at supervising people, expectations, and productivity.

A Stratford business logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to market their previously owned goods to other sports enthusiasts.

I tailored their Stratford logo design using an image that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Stratford company logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really created for an Stratford area farm it was actually designed for a products broker, and this particular creative logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects self-assurance, success, and affluence.

 Stratford Logo design for a nonprofit, Transforming Point Solutions - the logo design function for ostensibly dealing with arrow and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to delve into any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this instance, I nailed a bullseye with the very first shot.

Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned Stratford sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Electrical sign design for Stratford restaurnat designed by Stratford Sign Shop
Stratford logo design and brand identity design for Stratford retailers
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,

Logo designed by ImageCo, Stratford, Connecticut, CT,

Logo designed by ImageCo, Stratford, Connecticut, CT,

Logo designed by ImageCo, Stratford, Connecticut, CT,

Logo designed by ImageCo, Stratford, Connecticut, CT,

Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,
Logo designed by ImageCo, Stratford, Connecticut, CT,