Torrington Logo Design

Every new Torrington company knows they require a logo, however few entrepreneurs fully realize the essential role their organization logo will make in their becoming successful, or the reason that one logo functions far better than another. A business logo has an instant and long-term impact on the financial success of a company, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Torrington businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in just a look.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a Torrington coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old part of the area and wished to project a retro atmosphere without coming across as boring or low energy. I fulfilled both of these tasks by means of designing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and germs developed for Torrington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of healthcare which deals with the clinical assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and much more memorable.

logo style with a leaping environment-friendly frog developed for a household fun center in Torrington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - developed for Torrington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional experiences through the images they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Torrington logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Torrington logo design with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a design over to a client I encourage them to talk about it with colleagues and family members as well as with individuals that they don’t even know so as to get unbiased viewpoints on the value of a concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to create their business logo realize how vital a logo is for their business so they are much more vested in the outcome. Every logo project has it’s allotment of hurdles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Torrington publication author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is in most cases the very first thing a person views in the book store. For a publisher, it’s the opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many occurrences 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was undoubtedly a victory.

 Torrington logo layout made use of for advertising and also a label design for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which appeared to be older cases. For this logo design I sought to come up with a logo that provided a fluid nostalgic feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Torrington, design consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects considering that it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be comprehended.

Logo layout developed for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that communicated a spirit of calmness and elegance for their new hair salon. I created a design which didn’t go the obvious course of making merely a stylized orchid but instead created a logo design which suggested a flower in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but instead placed the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian equine logo layout created for a steed ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept styled to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the highly easily recognizable horse lineages in the entire world.

Las Cafe logo design a small dining establishment, design includes a customized manuscript typeface which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a customized script typeface which hovers above a group of ornate lines and also dots.

Logo layout for a software application designer the design attributes and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo layout created for a Torrington indoor developer, style feature a collection of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Torrington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Torrington logo design job was undertaken for a leadership specialist that helps business professionals to become more successful at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a place to sell their used goods to other sports enthusiasts. I created their Torrington business logo dsign using a graphic that pulls in the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Torrington regional farm it was actually designed for a commodities broker, and this business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a graphic that projects esteem, effectiveness, and opulence.
Logo design made for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.