Acute Care 360 ImageCo, Torrington, Connecticut, CT,

ImageCo, Torrington, Connecticut, CT,

Evolv Design logo designed by ImageCo, Torrington, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Torrington, Connecticut, CT,

Torrington, Connecticut, CT,

ImageCo, Torrington, Connecticut, CT,
ImageCo, Torrington, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Torrington, Connecticut, CT,

FSA OK logo designed by ImageCo, Torrington, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Torrington, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Torrington, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Torrington, Connecticut, CT,

School board logo designed by ImageCo, Torrington, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Torrington, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Torrington, Connecticut, CT,

Smart kernels logo designed by ImageCo, Torrington, Connecticut, CT,

STRATEGIES ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design agency presents a money back guarantee try to keep in mind that they can’t refund the amount of time you commit which is eminently more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their portfolio does not feature actual examples odds are they will not be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to mirror your personal vision for your company. If a logo designer isn’t focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Torrington LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We have done brand identity design work for builders, colleges, heart surgeons, wedding singers, diners, retailers, and practically every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as if it will be employed as an electric sign. Because of our sign first approach our brand identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach insures that our logos are equally successful whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered regardless of size or application.

American Made ★ Design

Something which truly sets ImageCo apart from many of the design firms that you might possibly have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform in-house. Regardless of the kind of design project we undertake, logo, web page, trade show banners, or commercial sign, we do not, and never will farm-out our customer’s projects to 3rd parties based outside the USA. When you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not an agent that marks up the cost of your project and determines the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Virtually every new Torrington entrepreneur realizes that they need a logo, but few start-ups entirely grasp the crucial role their logo will perform in their becoming successful, or exactly why one logo design works far better than another. A business logo has a critical and long term impact on the prosperity of a company, go with the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Torrington companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and 20 years from today.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the process of noting something so that it could be identified, its origin originates from the brand burned onto animals. Today a brand symbolizes practically anything with an objective, regardless if it be revenue or government agencies, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest directed at a target market, it’s objective is to produce a mental image that the audience will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and unique . That is brand image and that is what makes individuals want those brands. Brand image is why people acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you look back at the history of many branding agencies you’ll find that they are frequently re-branded marketing agencies. When a person claims they are in advertising and marketing many people will likely have a preconceived notion about what they do. But when a person claims “I am in branding”… it simply sounds much more impressive, probably it’s since lots of people don’t know what it suggests to be in branding so it comes off as more mysterious and sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or business that affect understandings. This mainly includes the name, the logo, the packaging, the different colors utilized however can also consist of sound, lights, texture, signs, really anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design that helps form the image of a business, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral products such as business cards, stationery, as well as sales brochures. Some identity designers also build web sites as well as software interfaces. The vital role of a brand identity designer is to establish the visual cues and an emotional tone with the goal of affecting activities, outcomes and also perceptions.

Featured logos & signs

Retro logo layout of a bicycle created for a Torrington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old part of the town and wanted to project an old-fashioned tone without appearing as stodgy or low energy. I fulfilled both of these tasks by means of creating a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and also bacteria created for Torrington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and outcomes of diseases, especially the branch of healthcare that deals with the laboratory examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog designed for a household fun facility in Torrington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and also a tree - created for Torrington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather convey emotional journeys through the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I attempted to do something similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Torrington logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Torrington logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the value of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire an expert to create their business logo comprehend how essential a logo is for their business so they are much more invested in the result. Every logo job possesses it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Torrington publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most important part of a published book given that it is in most cases the very first thing a person sees in the book shop. For a publisher, it’s the best opportunity that they will likely ever have to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases one of the traits individuals usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of airline flight and it was undoubtedly a success.

 Torrington logo design made use of for advertising and marketing as well as a tag style for Vintage Case includes an old-fashioned font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be much older cases. For this custom logo concept I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Torrington, layout include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business marketing, if restaurants approached their advertising in the very same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a Torrington hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated an atmosphere of calmness and connection for their new hair salon. I created a concept that did not go the obvious direction of designing simply a stylized orchid but rather delivered a logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo layout developed for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept styled to display the unique physical traits of the Arabian type of equines. With an unique head form and very high tail carriage, the Arabian is one of the highly easily recognizable horse breeds in the entire world.

Las Cafe, A Torrington Coffee shop logo design a little restaurant, layout includes a modified manuscript font style which floats above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a customized script font style which hovers over a team of ornate lines and also dots.

Logo design for a software application developer the layout functions and renowned Torrington element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning supporting a company logo is equally as important as how it serves the business it stands for.

Evolve logo design produced for a Torringtonindoor designer, layout attribute a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Torrington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in Torrington, the personalities for letter V and also A in center of words progressed have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Torrington logo design project was done for a leadership specialist that aids business professionals to develop into more effective at supervising people, expectations, and profitability.

A Torrington business logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned items to other sports enthusiasts.

I tailored their Torrington logo design design using an image that pulls in the attention of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo design MQ ranches, this Torrington company logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Torrington area farm it was actually developed for an investments broker, and this logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make a graphic that projects self-confidence, effectiveness, and luxury.

 Torrington Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly encountering arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Thankfully, in this particular case, I nailed a bullseye with the very first go.

Logo design designed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Torrington sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Electrical sign design for Torrington restaurnat designed by Torrington Sign Shop
Torrington logo design and brand identity design for Torrington businesses
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,

Logo designed by ImageCo, Torrington, Connecticut, CT,

Logo designed by ImageCo, Torrington, Connecticut, CT,

Logo designed by ImageCo, Torrington, Connecticut, CT,

Logo designed by ImageCo, Torrington, Connecticut, CT,

Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,
Logo designed by ImageCo, Torrington, Connecticut, CT,