Torrington, Connecticut Logo Design

Each and every new Torrington company realizes that they require a logo, yet few new business owners thoroughly comprehend the essential role their organization’s logo will play in their success, or why one logo performs more effectively than another. A logo has an instant and sustaining influence on the success of a company, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Torrington, Connecticut companies succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to billboards a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be lasting and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bicycle created for a Torrington, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old part of the town and wished to project a retro feel without coming across as monotonous or low energy. I achieved both jobs through creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is an enduring business image.

clinical logo layout with a microscopic lense slide as well as bacteria made for Torrington, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and much more memorable.

logo layout with a jumping green frog developed for a family fun center in Torrington, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Torrington, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Torrington logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Torrington logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get impartial point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo design comprehend how important a logo is for their organization so they are way more vested in the outcome. Every logo project has it’s share of challenges, but the biggest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Torrington, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it really is the most vital part of a printed book since it is usually the very first thing a person sees in the book store. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many instances 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of airline flight and it was definitely a winner.

 Torrington logo style used for marketing and also a label style for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this business logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Torrington, Connecticut, layout include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo jobs considering that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that related a sense of tranquility and elegance for their new hair studio. I created a concept which didn’t go the obvious course of creating merely a stylized orchid but instead created a company logo that implied a flower in the pattern of a swirl incorporated in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is frequently the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they wanted to project to their patrons.

Arabian equine logo style created for a steed cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept styled to manifest the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly easily identifiable horse lineages in the entire world.

Las Coffee shop logo layout a small dining establishment, design contains a customized script font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a customized manuscript font which hovers above a group of ornate lines as well as dots.

Logo layout for a software application designer the design functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the substance supporting a logo is just as important as how it brands the organization it represents.

Advance logo layout created for a Torrington, Connecticut indoor developer, style function a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Torrington, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and also A in middle of words advanced have been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Torrington, Connecticut logo design job was carried out for a management specialist that aids business professionals to become more effective at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a spot to market their previously owned goods to other sports enthusiasts. I created their Torrington logo design dsign along with a graphic which grabs the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an Torrington, Connecticut regional farm it was actually developed for a products broker, and this particular logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projected assurance, effectiveness, and prosperity.

 Torrington Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for outwardly dealing with arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I nailed a bullseye with the 1st shot.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.