Acute Care 360 ImageCo, Wallingford, Connecticut, CT,

ImageCo, Wallingford, Connecticut, CT,

Evolv Design logo designed by ImageCo, Wallingford, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Wallingford, Connecticut, CT,

Wallingford, Connecticut, CT,

ImageCo, Wallingford, Connecticut, CT,
ImageCo, Wallingford, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Wallingford, Connecticut, CT,

FSA OK logo designed by ImageCo, Wallingford, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Wallingford, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Wallingford, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Wallingford, Connecticut, CT,

School board logo designed by ImageCo, Wallingford, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Wallingford, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Wallingford, Connecticut, CT,

Smart kernels logo designed by ImageCo, Wallingford, Connecticut, CT,

STRATEGIES FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to remember that they can’t reimburse the time you invest which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design agency can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t feature real life samples chances are they will never be able to deliver a premium logo design.

VISION

A logo’s aim is to be recognized and remembered, and it’s objective is to echo your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they can get paid.

Wallingford LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow unforgettable brand identities. We’ve done brand design work for farmers, educational institutions, diamond miners, party planners, coffee roasters, retailers, and just about every other kind of business you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electrical sign. Because of our sign first approach our designs can, and have been used in everything from clothing labels to neon signs. Our sign first technique guarantees that our logo designs are just as reliable whether they are used in television commercials or web apps, they are consistently recognizable, comprehended, and remembered irrespective of size or purpose.

American Made ★ Design

The thing that truly sets ImageCo apart from many of the design agencies that you probably have encountered in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to do, we perform ourselves. Irrespective of the type of project we undertake, logo design, web site, trade show exhibit, or retail sign, we do not, and never will job-out our client’s work to contractors located outside the USA. When you contact us at 1-855-IMAGECO the person that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and imposes the terms of how my customers and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Nearly every new Wallingford business knows they need a logo, yet few new business owners fully realize the pivotal role their company logo can play in their success, or why one logo design performs better than another. A business logo has an immediate and long-term influence on the success of a business, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help Wallingford companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t need deliberation, they can be comprehended in just a glance.
  2. Scalability: from label to posters a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is a verb as well as a noun, it is an identifying mark and also the process of denoting something to make sure that it can be distinguished, its foundation originates from the mark burned onto animals. Nowadays a brand signifies practically anything with an intention, whether it be revenue or government agencies, a brand is an innate aspect of defining the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest directed at a specific audience, it’s objective is to produce an image that the audience will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When somebody says the names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those products. Brand image is why people buy most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the beginning of a lot of branding agencies you’ll find that they are often rebranded marketing and advertising agencies. When a person claims they are in advertising many people will likely have an idea about what they do. Yet when somebody states “I’m in branding”… it just seems more attractive, maybe it’s due to the fact that the majority of people do not know what it means to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that influence understandings. This mainly includes the name, the logo design, the packaging, the colors used however can likewise consist of sound, lighting, texture, signs, really anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the public image of a business, a product or a company. Brand identity designers create logo designs, sign designs, product packaging, as well as collateral products such as business cards, stationery, as well as brochures. Some visual designers also develop sites and also software interfaces. The important role of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of influencing activities, results and also assumptions.

select signs/logos

Retro logo layout of a bike created for a Wallingford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older section of the area and hoped to project a retro atmosphere without coming across as stodgy or low energy. I accomplished the two tasks via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and bacteria created for Wallingford medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and outcomes of diseases, especially the field of medicine that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and a lot more unforgettable.

logo design with a leaping eco-friendly frog developed for a family enjoyable facility in Wallingford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for Wallingford traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche sector because travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wallingford logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Wallingford logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral viewpoints on the worthiness of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to design their logo design realize how crucial a logo design is for their company so they are way more vested in the outcome. Every logo project possesses it’s allotment of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Wallingford book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most necessary part of a printed book considering that it is usually the primary thing a person views in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of airline flight and it was surely a victory.

 Wallingford logo layout used for advertising and marketing and a label layout for Vintage Instance features an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be much older cases. For this brand concept I tried to come up with a logo that provided a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Wallingford, design include an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo projects because it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo features 4 personalities surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be comprehended.

Logo design created for a Wallingford hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected a spirit of peace and elegance for their new hair studio. I created a design which didn’t go the obvious route of creating just a stylized orchid but alternatively designed a company logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original logo concept tailored to display the unique physical traits of the Arabian type of horses. By having a different head form and very high tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Cafe, A Wallingford Coffee shop logo style a tiny restaurant, style consists of a changed manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a modified manuscript font style which hovers above a group of ornate lines and also dots.

Logo style for a software application developer the style features and also iconic Wallingford aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning supporting a logo is just as important as how it brands the company it stands for.

Advance logo design created for a Wallingfordinterior developer, style feature a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wallingford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, coordinates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions in Wallingford, the characters for letter V and A in center of words progressed have been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wallingford logo design project was done for a leadership specialist that assists business leaders to develop into more effective at overseeing people, expectations, and profitability.

A Wallingford business logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their used items to other sports enthusiasts.

I created their Wallingford logo design design using a graphic that garners the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo style MQ ranches, this Wallingford company logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Wallingford area farm it was really created for a commodities broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a graphic that projects esteem, success, and opulence.

 Wallingford Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally dealing with arrow and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular case, I hit a bullseye with the first try.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an ornate script font that is similar to a well-known Wallingford sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Electrical sign design for Wallingford restaurnat designed by Wallingford Sign Company
Wallingford logo design and brand identity design for Wallingford retailers
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,

Logo designed by ImageCo, Wallingford, Connecticut, CT,

Logo designed by ImageCo, Wallingford, Connecticut, CT,

Logo designed by ImageCo, Wallingford, Connecticut, CT,

Logo designed by ImageCo, Wallingford, Connecticut, CT,

Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,
Logo designed by ImageCo, Wallingford, Connecticut, CT,