Wallingford, Connecticut Logo Design

Nearly every new Wallingford organization realizes that they are in need of a logo, however few new business owners thoroughly comprehend the pivotal role their organization’s logo will make in their financial success, or exactly why one logo design performs more effectively than another. A company logo has a critical and sustaining influence on the viability of a company, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Wallingford, Connecticut businesses prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be timeless and should feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle developed for a Wallingford, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of town and wanted to cast a vintage vibe without coming across as uninteresting or low energy. I accomplished both of these jobs by means of developing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscope slide and germs designed for Wallingford, Connecticut clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and effects of diseases, mainly the field of healthcare which deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog designed for a family members fun center in Wallingford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and a tree - made for Wallingford, Connecticut traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but rather communicate emotional experiences through the photos they record. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Wallingford logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Wallingford logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral opinions on the merit of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their logo realize how vital a logo is for their organization so they are way more vested in the outcome. Every logo job possesses it’s allotment of obstacles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Wallingford, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most essential part of a printed book because it is usually the primary thing a person views in the bookstore. Regarding a publishing company, it’s the best opportunity that they will likely ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the traits individuals tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was surely a winner.

 Wallingford logo style utilized for advertising and marketing and also a label design for Vintage Instance features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid retro feel to it and could be utilized for everything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Wallingford, Connecticut, design include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo design projects because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo layout created for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that related a sense of tranquility and elegance for their new hair studio. I created a design which didn’t go the obvious direction of creating just a stylized orchid but rather delivered a business logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to transmit to their customers.

Arabian horse logo layout created for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having an unique head shape and higher tail posture, the Arabian is one of the very most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a tiny restaurant, design contains a changed script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a customized script typeface which hovers over a team of ornate lines as well as dots.

Logo layout for a software application programmer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in quite a few cases the significance behind a logo design is equally as important as how it serves the enterprise it represents.

Advance logo design produced for a Wallingford, Connecticut interior developer, style attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wallingford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have been changed to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wallingford, Connecticut logo design project was completed for a leadership advisor that enables business professionals to become more effective at managing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their secondhand products to other sports enthusiasts. I designed their Wallingford business logo dsign utilizing an illustration which grabs the interest of traffic and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Wallingford, Connecticut area farm it was really created for an investments broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a image that projects self-assurance, success, and prosperity.

 Wallingford Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this particular instance, I hit a bullseye with the first try.

Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to design a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.