Waterbury, Connecticut Logo Design

Nearly every new Waterbury business knows they are in need of a logo, but few entrepreneurs entirely grasp the crucial role their logo design will play in their financial success, or precisely why one logo design functions better than another. A logo has a critical and sustaining influence on the growth of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Waterbury, Connecticut companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be lasting and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Waterbury, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were launching in an older section of the town and wished to visualize an old-fashioned vibe without coming across as monotonous or low energy. I fulfilled the two tasks via creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo design with a microscope slide and bacteria made for Waterbury, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and effects of diseases, especially the branch of medicine that works with the clinical examination of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more meaningful.

logo style with a jumping eco-friendly frog made for a family enjoyable center in Waterbury, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - designed for Waterbury, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather project emotional journeys by means of the images they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Waterbury logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Waterbury logo layout with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, even though he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family as well as with individuals that they don’t even know so as to get unbiased judgements on the benefit of a design. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that tend to hire a professional to design their business logo realize how crucial a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s allotment of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Waterbury, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most necessary part of a published book due to the fact that it is in most cases the very first thing a person views in the book store. For a publishing company, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to confering a good sense of airline flight and it was certainly a winner.

 Waterbury logo style used for advertising and marketing as well as a label style for Vintage Case includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be vintage cases. For this business logo design I sought to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Waterbury, Connecticut, style consist of an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be understood.

Logo design created for a hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a spirit of simplicity and class for their new hair studio. I came up with a design that didn’t go the obvious route of designing just a stylized orchid but rather designed a logo design that implied a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the attention on the perception that they really wanted to forecast to their clients.

Arabian steed logo layout produced for a horse ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. With a distinctive head form and high tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the world.

Las Cafe logo style a little dining establishment, design includes a changed manuscript font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout consists of a changed script typeface which floats over a team of ornate lines and also dots.

Logo design for a software application programmer the design features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the substance supporting a company logo is equally as important as how it serves the organization it stands for.

Advance logo style developed for a Waterbury, Connecticut indoor designer, design attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterbury, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been customized to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waterbury, Connecticut logo design assignment was carried out for a management coach that helps business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their previously owned products to other sports enthusiasts. I designed their Waterbury business logo dsign along with an image which pulls in the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Waterbury, Connecticut area farm it was in reality designed for an investments broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projects assurance, effectiveness, and luxury.

 Waterbury Logo design for a nonprofit, Transforming Point Solutions - the logo style attribute for externally encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where exactly the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the business owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.