Waterbury, Connecticut Logo Design

Virtually every new Waterbury business understands that they require a logo, yet few entrepreneurs thoroughly recognize the key role their logo can make in their financial success, or the reason that one business logo functions more effectively than another. A logo design has an instant and sustaining influence on the success of a company, go with the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of a business.

The logos included in the ImageCo portfolio help Waterbury, Connecticut businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to billboards a scalable business logo will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike produced for a Waterbury, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an old section of town and hoped to impart a nostalgic tone without coming across as boring or low energy. I fulfilled both of these jobs through creating a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is an ageless business image.

medical logo style with a microscopic lense slide as well as bacteria created for Waterbury, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the field of medicine which deals with the laboratory evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and even more memorable.

logo layout with a leaping environment-friendly frog developed for a family members fun center in Waterbury, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - developed for Waterbury, Connecticut traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but instead communicate emotional experiences through the images they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Waterbury logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 Waterbury logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get unprejudiced judgements on the value of a design. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire a professional to design their business logo understand how crucial a logo design is for their business so they are much more vested in the result. Every logo project has it’s allotment of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Waterbury, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it really is the most crucial part of a published book considering that it is ordinarily the primary thing a person views in the book shop. With respect to a publishing company, it’s the opportunity that they will likely ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the aspects consumers tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was definitely a victory.

 Waterbury logo design made use of for marketing as well as a label design for Vintage Instance includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this business logo design I attempted to come up with a logo that offered a fluid nostalgic feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Waterbury, Connecticut, layout include an arc with lines converging with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company marketing, if restaurants approached their branding in the same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected an atmosphere of ease and connection for their new hair salon. I created a concept that didn’t go the obvious path of designing merely a stylized orchid but instead designed a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design along with the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their patrons.

Arabian horse logo layout created for a steed cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind company logo design fashioned to exemplify the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail posture, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Coffee shop logo layout a small restaurant, design includes a customized script font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a customized manuscript typeface which floats above a group of ornate lines as well as dots.

Logo style for a software programmer the layout functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the company it represents.

Evolve logo design developed for a Waterbury, Connecticut indoor designer, style attribute a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterbury, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of words progressed have been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waterbury, Connecticut logo design job was done for a management coach that assists business professionals to develop into more effective at managing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their used goods to other sports enthusiasts. I designed their Waterbury logo dsign with a graphic that pulls in the attention of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Waterbury, Connecticut regional farm it was really developed for an investments broker, and this creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a graphic that projects self-assurance, success, and wealth.

 Waterbury Logo design for a nonprofit, Turning Point Solutions - the logo design feature for ostensibly facing arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st try.

Logo made for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to design a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.