Waterbury Logo Design

Virtually every new Waterbury company realizes that they need a logo, yet few new business owners fully are aware of the crucial role their logo design can perform in their becoming successful, or exactly why one business logo functions better than another. A business logo has an instant and long term effect on the growth of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Waterbury businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bike produced for a Waterbury coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening in an older part of the area and hoped to project a nostalgic atmosphere without coming across as monotonous or low energy. I achieved both of these tasks by means of creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscope slide and also bacteria developed for Waterbury clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, especially the field of medicine that works with the clinical examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and even more meaningful.

logo style with a leaping eco-friendly frog made for a family members enjoyable center in Waterbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - created for Waterbury travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to shoot locations or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Waterbury logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Waterbury logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the benefit of a design concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to design their business logo realize how essential a logo is for their business so they are much more vested in the result. Every logo design job possesses it’s portion of obstacles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Waterbury publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most crucial part of a printed book since it is ordinarily the primary thing a person views in the bookstore. Regarding a publishing company, it’s the best opportunity they will likely ever get to publicize their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many occurrences one of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was surely a winner.

 Waterbury logo design utilized for advertising as well as a label design for Vintage Case features an old font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Waterbury, style consist of an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects because it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo layout produced for a hair layout studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a spirit of tranquility and connection for their new hair salon. I created a concept that did not go the obvious route of creating merely a stylized orchid but instead designed a company logo that implied an orchid in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design using the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the emotion that they really wanted to forecast to their customers.

Arabian steed logo style developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed an original logo design fashioned to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head shape and high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the entire world.

Las Coffee shop logo style a little dining establishment, style includes a customized manuscript typeface which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style consists of a customized script font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software program designer the layout features as well as renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance behind a company logo is equally as important as how it serves the business it represents.

Develop logo layout developed for a Waterbury interior designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Waterbury logo design assignment was undertaken for a leadership specialist that enables business professionals to become more successful at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts. I created their Waterbury logo dsign along with an illustration which seizes the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really designed for an Waterbury area farm it was actually developed for a products broker, and this company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a brand mark that projects esteem, success, and opulence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to create a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.