Acute Care 360 ImageCo, Waterbury, Connecticut, CT,

ImageCo, Waterbury, Connecticut, CT,

Evolv Design logo designed by ImageCo, Waterbury, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Waterbury, Connecticut, CT,

Waterbury, Connecticut, CT,

ImageCo, Waterbury, Connecticut, CT,

ImageCo, Waterbury, Connecticut, CT,
Mid Valley Pathology logo designed by ImageCo, Waterbury, Connecticut, CT,

FSA OK logo designed by ImageCo, Waterbury, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Waterbury, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Waterbury, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Waterbury, Connecticut, CT,

WSBA logo designed by ImageCo, Waterbury, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Waterbury, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Waterbury, Connecticut, CT,

Smart kernels logo designed by ImageCo, Waterbury, Connecticut, CT,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo design that is both memorable and expresses the story of who you are or what you actually do is a significant undertaking. The challenge is to create a design that is simple enough to be understood at a glance and conveys enough information that it can communicate who you are. But no logo design can truly tell your story or explain your business, and travelling down that path usually produces a logo design that does neither. Although, in skilled hands, it is possible to strike a balance between both and design a logo that both informs and emotes and reaching that sweet spot is what your business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am a freelance branding professional. For over 20 years I ‘ve been creating memorable logos and brand identity designs which tell stories and resonate with viewers. However don’t take my word for it, check out my logo portfolio and discover for yourself. I don’t claim that I’m the greatest brand identity designer in the world, however, I do know what Iam doing and my clients tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by people working in the branding sector, that one has to wonder why so many people in branding firms hate logo designs as much as they seem to. It is quite true that your logo is not your brand, but what does that mean for a business that has no logo? One thing is certain, it guarantees that a brand with no logo will be faceless and forgettable.

Without a visual identity, a business’s brand is nothing more than a fading memory because people would have virtually nothing to anchor their brand experiences too.

Some compare a logo to a smile or a handshake which is somewhat accurate, however it’s also far more than that. A logo is a brand’s anchor and it also acts as the cornerstone of a business’s brand. A logo acts as an anchor because the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once it is laid it will be the guiding reference point for every thing that comes after it. A logo works in the same way, it is a foundational element that supports the business it represents, and it continuously serves as a reference that helps guide a brand as it develops.

ImageCo is a brand identity firm and our objective is to aid our clients lay that cornerstone and drop that anchor. We help organizations look well established, more polished, and more knowledgeable. This helps ensure that our clients will always stand out, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Waterbury LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs grow unforgettable brands. We have undertaken brand identity design work for mechanics, educational institutions, heart surgeons, party planners, bistros, retailers, and virtually every other kind of business concern you can imagine. What makes ImageCo different compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be used as an electric sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach guarantees that our logo designs are just as reliable whether they are used in TV commercials or website headers, they are consistently identifiable, understood, and always remembered irrespective of size or function.

American Made ★ Design

Something that really sets ImageCo apart from other design firms that you might have come across in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do in-house. Irrespective of the type of project we take on, brand identity design, business website, trade show exhibit, or retail sign, we do not, and never will farm-out our customer’s projects to companies located outside the United States. When you phone us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Nearly every new Waterbury entrepreneur understands that they require a logo, yet few new business owners thoroughly understand the vital role their organization’s logo will make in their financial success, or precisely why one logo design functions more effectively than another. A logo has an instant and long term effect on the growth of a business, select the right one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Waterbury companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be comprehended in just a glance.
  2. Scalability: from label to store signs a scalable logo design will be legible and equally emotive at every dimension.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the item or organization they represent.
  5. Relevance: a logo design needs to be lasting and will feel equally relevant today, tomorrow, and twenty five years from today.

understand your brand

Brand – It’s both a verb and also a noun, it is an identifying mark and also the process of marking something to ensure that it could be distinguished, its foundation comes from the brand branded onto livestock. Today a brand represents basically anything with an intention, whether it be profit or government agencies, a brand is an innate aspect of defining the value of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the same family, the difference being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s objective is to develop a mental image that the audience can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When someone mentions the brand names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals want those brands. Brand image is why people identify with most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of a lot of branding agencies you’ll discover that they are often re-branded marketing companies. When a person states they are in advertising and marketing the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a kind of visual design that helps form the public image of a business, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, and also collateral material such as business cards, stationery, and also pamphlets. Some identity designers also build websites as well as user interfaces. The vital duty of a brand identity designer is to create the visual cues and also an emotional tone with the objective of influencing actions, end results as well as assumptions.

Featured signs/logos

Retro logo style of a bike developed for a Waterbury coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an old section of the area and wished to cast a nostalgic vibe without coming across as monotonous or low energy. I accomplished both of these tasks by means of designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and germs created for Waterbury clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and more meaningful.

logo style with a jumping eco-friendly frog developed for a household enjoyable center in Waterbury.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - created for Waterbury traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t capture places or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Waterbury logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Waterbury logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I really relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a design over to a client I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get unprejudiced point of views on the value of a design concept. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo recognize how essential a logo design is for their business so they are much more vested in the final result. Every logo design job has it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Waterbury publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most necessary part of a printed book considering that it is usually the first thing a person sees in the book store. Regarding a publisher, it’s the absolute best opportunity they will ever have to promote their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many cases one of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was certainly a winner.

 Waterbury logo style utilized for advertising and marketing and a tag style for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Waterbury, style include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout developed for a Waterbury hair layout workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which communicated a sense of contentment and class for their new hair salon. I created a concept that did not go the obvious route of crafting simply a stylized orchid but instead created a logo design that suggested an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to transmit to their customers.

Arabian equine logo design developed for a steed cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind creative logo concept customized to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail posture, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Cafe, A Waterbury Coffee shop logo design a little dining establishment, style consists of a modified script typeface which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, style includes a changed script font style which floats over a group of elaborate lines and also dots.

Logo style for a software program designer the design attributes and also renowned Waterbury component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in many cases the symbolism supporting a company logo is just as important as how it serves the organization it represents.

Evolve logo style produced for a Waterburyinterior developer, layout attribute a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waterbury interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Waterbury, the personalities for letter V and also A in center of the word advanced have actually been customized to tie straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waterbury logo design project was undertaken for a leadership specialist that helps business professionals to develop into more successful at supervising people, expectations, and productivity.

A Waterbury business logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned items to other sports enthusiasts.

I created their Waterbury logo design utilizing a graphic which captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo design MQ ranches, this Waterbury company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Waterbury area farm it was really devised for a products broker, and this particular company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projects self-assurance, effectiveness, and affluence.

 Waterbury Logo design for a not-for-profit, Turning Point Solutions - the logo design function for externally facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this case, I nailed a bullseye with the first go.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a renowned Waterbury sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a logo design which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.