West Hartford, Connecticut Logo Design

Every new West Hartford business understands that they need a logo, but few new business owners entirely understand the key role their logo can make in their becoming successful, or the reason that one logo design works more effectively than another. A logo has a critical and sustaining effect on the financial success of a business, go with the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help West Hartford, Connecticut businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be grasped in merely a glimpse.
  2. Scalability: from labels to signboards a scalable business logo will be legible and just as emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be enduring and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike produced for a West Hartford, Connecticut coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually opening up in an older part of the community and hoped to impart a vintage feel without appearing as uninteresting or low energy. I accomplished both of these jobs by means of creating a custom logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as bacteria created for West Hartford, Connecticut medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and effects of diseases, especially the branch of medicine that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more interest grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog developed for a family enjoyable center in West Hartford, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - made for West Hartford, Connecticut travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Hartford logo design but also to show the depth to her art and in the way that she sees the world through the lens of her camera.

 West Hartford logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get honest assessments on the worthiness of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo comprehend how essential a logo is for their business so they are way more vested in the final result. Every logo job has it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for West Hartford, Connecticut book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most critical part of a printed book since it is in most cases the first thing a person sees in the bookstore. With regard to a publisher, it’s the best opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the items consumers often tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was certainly a winner.

 West Hartford logo layout used for advertising and marketing and a tag style for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be older cases. For this logo design I tried to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design developed for an orthodontist in West Hartford, Connecticut, layout include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design jobs because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the chance to be understood.

Logo style created for a hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a spirit of serenity and connection for their new hair salon. I came up with a design which didn’t go the obvious course of creating merely a stylized orchid but instead created a business logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the emotion that they really wanted to project to their clients.

Arabian equine logo layout created for a horse ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable horse breeds in the world.

Las Cafe logo style a small restaurant, design consists of a changed script typeface which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a changed script font style which hovers over a team of ornate lines and also dots.

Logo design for a software programmer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the symbolism supporting a company logo is just as important as how it serves the business it stands for.

Evolve logo style developed for a West Hartford, Connecticut indoor designer, design function a series of red circles that converge and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hartford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been modified to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Hartford, Connecticut logo design job was done for a leadership expert that helps business leaders to become more efficient at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their used equipment to other sports enthusiasts. I created their West Hartford logo dsign utilizing a graphic that grabs the interest of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an West Hartford, Connecticut regional farm it was in reality developed for a products broker, and this particular logo design was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects trust, financial success, and opulence.

 West Hartford Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout attribute for externally dealing with arrowhead and the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I struck a bullseye with the first go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.