West Hartford Logo Design

Virtually every new West Hartford company understands that they need a logo, yet few entrepreneurs entirely grasp the pivotal role their company logo will take in their becoming successful, or the reason that one logo performs more effectively than another. A company logo has an instant and long-term impact on the financial success of a business, pick the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help West Hartford companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike developed for a West Hartford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening in an old section of the town and wanted to project a retro vibe without coming across as uninteresting or low energy. I achieved the two tasks by means of developing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs created for West Hartford clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and effects of diseases, especially the branch of healthcare which works with the clinical examination of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more unforgettable.

logo style with a jumping environment-friendly frog created for a household fun facility in West Hartford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, and a tree - made for West Hartford traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but instead reveal emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is quintessential of most good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Hartford logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 West Hartford logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to share it with colleagues and family as well as with folks that they don’t actually know so as to get neutral opinions on the benefit of a design concept. Fortunately, he talked about it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a weird animal in the design world because the people that tend to hire an expert to create their business logo understand how vital a logo design is for their company so they are much more invested in the result. Every logo job has it’s allotment of obstacles, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for West Hartford publication author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it is the most critical part of a printed book considering that it is in most cases the initial thing a person sees in the bookstore. For a publishing company, it’s the optimal opportunity that they will ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences 1 of the aspects folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was surely a winner.

 West Hartford logo style made use of for advertising and a label style for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that looked to be vintage cases. For this logo concept I strove to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in West Hartford, layout include an arc with lines converging through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design jobs due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo layout produced for a hair layout workshop including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that communicated a feeling of contentment and elegance for their new hair studio. I came up with a concept that did not go the obvious route of making just a stylized orchid but rather delivered a company logo that suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the main focus on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout produced for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design styled to manifest the unique physical traits of the Arabian type of equines. With a different head form and higher tail posture, the Arabian is one of the most quite easily identifiable horse lineages in the whole world.

Las Coffee shop logo style a small restaurant, design consists of a customized manuscript font style which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, layout contains a customized manuscript font which hovers above a team of ornate lines as well as dots.

Logo layout for a software developer the layout features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the substance behind a logo is just as important as how it brands the company it represents.

Evolve logo layout produced for a West Hartford interior developer, style feature a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hartford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site inspections, programming, study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been modified to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Hartford logo design job was carried out for a leadership guide that enables business professionals to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned goods to other sports enthusiasts. I designed their West Hartford business logo dsign using an image that seizes the interest of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an West Hartford area farm it was in reality developed for a products broker, and this particular creative logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate an identity that projects self-assurance, financial success, and wealth.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.