Acute Care 360 ImageCo, West Hartford, Connecticut, CT,

ImageCo, West Hartford, Connecticut, CT,

Evolv Design logo designed by ImageCo, West Hartford, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, West Hartford, Connecticut, CT,

West Hartford, Connecticut, CT,

ImageCo, West Hartford, Connecticut, CT,
ImageCo, West Hartford, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, West Hartford, Connecticut, CT,

FSA OK logo designed by ImageCo, West Hartford, Connecticut, CT,

Emerald Heights logo designed by ImageCo, West Hartford, Connecticut, CT,

Club Sapphire logo designed by ImageCo, West Hartford, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, West Hartford, Connecticut, CT,

School board logo designed by ImageCo, West Hartford, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, West Hartford, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, West Hartford, Connecticut, CT,

Smart kernels logo designed by ImageCo, West Hartford, Connecticut, CT,

POINTERS FOR IDENTIFYING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to remember that they can not reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design firm can only be evaluated from the quality of their design work, if the work in their portfolio does not contain actual examples chances are they will not be able to produce a quality logo design.

VISION

A logo’s objective is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how quickly they will get paid.

West Hartford LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow memorable brands. We’ve performed logo design work for farmers, colleges, heart surgeons, party planners, restaurants, retail stores, and practically every other kind of business you can envision. What makes us different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be utilized as an electric sign. As a result of our sign first method our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first approach guarantees that our logo designs are equally reliable whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of scale or function.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design firms that you may have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are retained to perform, we do in-house. Regardless of the kind of design project we undertake, logo design, website, trade show booth, or retail sign, we do not, and never will farm-out our client’s work to agencies located outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your project and determines the conditions of how we conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Every new West Hartford organization realizes that they probably need a logo, but few start-ups entirely grasp the essential role their logo will play in their success, or why one logo works more effectively than another. A logo has an immediate and long-term influence on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help West Hartford businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from clothing labels to posters a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or business they represent.
  5. Relevance: a company logo needs to be enduring and will feel equally relevant today, tomorrow, and thirty years from today.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark and the process of marking something to ensure that it can be recognized, its foundation originates from the brand burned onto animals. Nowadays a brand indicates practically anything with an intention, regardless of whether it be profit or political parties, a brand is an inherent aspect of defining the worth of something in the consumer’s mind.

Branding – Is sort of like marketing and advertising’s attractive cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target market, it’s goal is to produce a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When a person says the names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those brands. Brand image is why individuals buy specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Firms – If you reflect on the beginning of many branding firms you’ll find that they are quite often rebranded advertising and marketing agencies. When a person states they are in advertising the majority of people will likely have an idea about what they do. But when somebody states “I am in branding”… it just seems more impressive, probably it’s since most people don’t recognize what it means to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that describes the visual elements of a product or agency that influence view points. This primarily consists of the name, the logo, the product packaging, the different colors used however can additionally include sound, lights, texture, signage, really anything that can be seen, touched or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a type of visual design which helps form the image of a business, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and brochures. Some visual designers also develop websites as well as user interfaces. The crucial duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing actions, end results as well as understandings.

Featured logos & signs

Retro logo layout of a bicycle created for a West Hartford coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of town and really wanted to project a retro atmosphere without coming across as monotonous or low energy. I fulfilled the two jobs by means of designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and germs made for West Hartford medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, mainly the branch of medicine which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and more memorable.

logo design with a jumping eco-friendly frog made for a family members enjoyable center in West Hartford.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a hill, a trail, a stream, and also a tree - created for West Hartford travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is representative of almost all good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  West Hartford logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 West Hartford logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with people that they don’t even know so as to get neutral assessments on the merit of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their logo design understand how important a logo is for their organization so they are much more vested in the final result. Every logo design job has it’s share of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for West Hartford book author

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, however it really is the most necessary part of a printed book because it is ordinarily the very first thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases 1 of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a spirit of flight and it was certainly a success.

 West Hartford logo layout used for marketing and also a tag design for Vintage Case features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo concept I tried to come up with a logo that provided a fluid vintage feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in West Hartford, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs because it seems that every single dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo style developed for a West Hartford hair design workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a feeling of relaxation and connection for their new hair salon. I created a concept which didn’t go the obvious path of crafting just a stylized orchid but alternatively crafted a logo that suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead laid the main focus on the feeling that they really wanted to transmit to their clients.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design customized to embody the unique physical traits of the Arabian kind of horses. With a different head form and high tail posture, the Arabian is one of the most easily identifiable equine breeds in the entire world.

Las Cafe, A West Hartford restaurant logo design a tiny restaurant, layout includes a changed manuscript typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a changed manuscript typeface which floats above a group of ornate lines as well as dots.

Logo style for a software application developer the layout attributes as well as legendary West Hartford component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the symbolism supporting a logo design is just as important as how it brands the company it represents.

Develop logo style created for a West Hartfordindoor designer, style attribute a series of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hartford interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site assessments, programming, research study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions in West Hartford, the characters for letter V and also A in center of words progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Hartford logo design project was undertaken for a leadership coach that enables business professionals to become more efficient at handling people, expectations, and profitability.

A West Hartford business logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned goods to other sports enthusiasts.

I tailored their West Hartford logo design design along with an illustration which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this West Hartford company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually created for an West Hartford regional farm it was in reality developed for an investments broker, and this particular creative logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a graphic that projects self-confidence, financial success, and prosperity.

 West Hartford Logo design for a nonprofit, Transforming Point Solutions - the logo design function for ostensibly encountering arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without knowing where exactly the target is. Fortunately, in this particular case, I nailed a bullseye with the first shot.

Logo developed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a popular West Hartford sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial identity design projects

Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Electrical sign design for West Hartford restaurnat designed by West Hartford Sign Company
West Hartford logo design and brand identity design for West Hartford businesses
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,

Logo designed by ImageCo, West Hartford, Connecticut, CT,

Logo designed by ImageCo, West Hartford, Connecticut, CT,

Logo designed by ImageCo, West Hartford, Connecticut, CT,

Logo designed by ImageCo, West Hartford, Connecticut, CT,

Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,
Logo designed by ImageCo, West Hartford, Connecticut, CT,