West Hartford, Connecticut Logo Design

Nearly every new West Hartford venture understands that they need a logo, yet few entrepreneurs thoroughly understand the key role their organization logo will take in their financial success, or the reason that one logo design works better than another. A business logo has an immediate and long-term impact on the growth of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life span of a company.

The logos included in the ImageCo portfolio help West Hartford, Connecticut companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a West Hartford, Connecticut coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening up in an old section of the community and hoped to cast a nostalgic vibe without coming across as monotonous or low energy. I fulfilled both jobs by designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo design with a microscope slide and germs developed for West Hartford, Connecticut clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the root causes and consequences of diseases, especially the field of medicine that deals with the clinical assessment of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and more unforgettable.

logo design with a leaping eco-friendly frog made for a family fun center in West Hartford, Connecticut.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for West Hartford, Connecticut travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers don’t shoot places or things but instead reveal emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  West Hartford logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 West Hartford logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest opinions on the value of a design. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange creature in the design world because the people that tend to hire a professional to create their logo recognize how crucial a logo design is for their organization so they are way more vested in the result. Every logo project possesses it’s portion of difficulties, however the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for West Hartford, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it is the most critical part of a published book because it is often the very first thing a person views in the book shop. For a publishing company, it’s the absolute best opportunity they will likely ever have to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the things individuals often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a feeling of flight and it was definitely a success.

 West Hartford logo layout made use of for advertising and marketing and a label design for Vintage Instance features an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that appeared to be antique cases. For this brand design I attempted to come up with a logo that provided a fluid vintage feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in West Hartford, Connecticut, style include an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it seems that every single dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 personalities surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the likelihood to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a sense of tranquility and connection for their new hair studio. I created a concept which didn’t go the obvious direction of creating just a stylized orchid but instead crafted a business logo which implied a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is generally the wrong direction and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they really wanted to project to their clients.

Arabian steed logo layout produced for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design customized to manifest the unique physical traits of the Arabian type of equines. By having an unique head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine types in the entire world.

Las Cafe logo layout a tiny dining establishment, layout contains a modified manuscript typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style includes a customized script font which hovers above a group of elaborate lines and dots.

Logo design for a software program designer the layout functions and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the enterprise it stands for.

Advance logo design produced for a West Hartford, Connecticut interior developer, style attribute a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Hartford, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words progressed have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Hartford, Connecticut logo design job was undertaken for a leadership specialist that aids business leaders to develop into more efficient at handling people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their used products to other sports enthusiasts. I designed their West Hartford business logo dsign using an illustration that grabs the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually developed for an West Hartford, Connecticut area farm it was actually designed for a products broker, and this particular creative logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projects self-assurance, effectiveness, and wealth.

 West Hartford Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I hit a bullseye with the very first go.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the business owner to design a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.