Acute Care 360 ImageCo, West Haven, Connecticut, CT,

ImageCo, West Haven, Connecticut, CT,

Evolv Design logo designed by ImageCo, West Haven, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, West Haven, Connecticut, CT,

West Haven, Connecticut, CT,

ImageCo, West Haven, Connecticut, CT,
ImageCo, West Haven, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, West Haven, Connecticut, CT,

FSA OK logo designed by ImageCo, West Haven, Connecticut, CT,

Emerald Heights logo designed by ImageCo, West Haven, Connecticut, CT,

Club Sapphire logo designed by ImageCo, West Haven, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, West Haven, Connecticut, CT,

School board logo designed by ImageCo, West Haven, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, West Haven, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, West Haven, Connecticut, CT,

Smart kernels logo designed by ImageCo, West Haven, Connecticut, CT,

STRATEGIES FOR PICKING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can not reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many designers talk a good game but in the end a design firm can only be determined from the quality of their portfolio, if the work in their design portfolio does not feature real world samples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

West Haven LOGO DESIGN​

For over twenty years ImageCo has been helping businesses of all kinds cultivate memorable brand identities. We’ve undertaken brand identity design work for ranchers, schools, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as though it will be utilized as an electric sign. As a result of our sign first technique our brand identity designs can, and have been used in everything from clothing labels to neon signs. Our sign first method ensures that our logo designs are just as reliable whether they are used in television commercials or website headers, they are consistently identifiable, comprehended, and always remembered regardless of size or function.

American Made ★ Design

The one difference which really sets ImageCo apart from other design firms that you might possibly have stumbled upon on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we do in-house. Regardless of the kind of design project we take on, business logo, web page, trade show exhibition, or commercial sign, we do not, and never will job-out our customer’s projects to companies based outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the price of your project and imposes the conditions of how we conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new West Haven company knows they need a logo, however few start-ups entirely recognize the key role their logo can make in their becoming successful, or the reason that one logo performs far better than another. A business logo has an instant and sustaining influence on the prosperity of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help West Haven companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from label to posters a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo design must be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb as well as a noun, it’s an identifying mark and also the process of marking something to make sure that it could be distinguished, its origin originates from the mark branded onto animals. These days a brand signifies virtually anything with a motive, regardless if it be earnings or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are each from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target audience, it’s objective is to produce an image that the audience will likely identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone states the names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and unique . That is brand image and brand image is what makes individuals buy those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Agencies – If you reflect on the origin of many branding agencies you’ll discover that they are often re-branded advertising companies. When someone says they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design that helps shape the public image of a firm, a product or a company. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and also sales brochures. Some identity designers also build sites and user interfaces. The vital duty of a brand identity designer is to create the visual cues as well as a psychological tone with the goal of influencing activities, end results and assumptions.

select logos & signs

Retro logo style of a bike produced for a West Haven coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an old section of the community and wished to cast an old-fashioned vibe without coming across as stodgy or low energy. I achieved the two tasks by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo layout with a microscopic lense slide and also germs made for West Haven medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the field of healthcare that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog designed for a family members enjoyable center in West Haven.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for West Haven traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo concept was to utilize negative space to convey more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I tried to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Haven logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 West Haven logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular breed of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with folks that they don’t actually know so as to get impartial point of views on the value of a concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design understand how crucial a logo design is for their business so they are much more vested in the outcome. Every logo job has it’s share of difficulties, but the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for West Haven publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most vital part of a printed book since it is ordinarily the first thing a person sees in the book store. Concerning a publisher, it’s the most ideal opportunity that they will ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the items folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a victory.

 West Haven logo layout made use of for marketing as well as a label design for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in West Haven, style consist of an arc with lines converging with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo jobs considering that it appears that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the likelihood to be comprehended.

Logo style created for a West Haven hair layout studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a sense of serenity and connection for their new hair salon. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but instead designed a logo design which suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is in most cases the wrong direction and in this case, the design ended up not being about the orchid but instead put the emphasis on the emotion that they really wanted to project to their patrons.

Arabian steed logo style produced for a horse ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept tailored to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head form and higher tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the entire world.

Las Cafe, A West Haven restaurant logo layout a tiny dining establishment, design contains a changed manuscript font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout consists of a modified script typeface which hovers over a team of elaborate lines and dots.

Logo style for a software developer the style features and renowned West Haven element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the substance supporting a business logo is equally as important as how it brands the company it represents.

Develop logo design developed for a West Haveninterior developer, style function a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Haven interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, site assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in West Haven, the personalities for letter V and A in middle of words advanced have been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Haven logo design project was completed for a management consultant that helps business professionals to become more effective at overseeing people, expectations, and profitability.

A West Haven business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand products to other sports enthusiasts.

I created their West Haven logo design using an image that garners the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this West Haven company logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an West Haven area farm it was actually devised for an investments broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projects self-assurance, success, and wealth.

 West Haven Logo design for a nonprofit, Turning Factor Solutions - the logo style attribute for externally facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the first shot.

Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a popular West Haven sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Electrical sign design for West Haven restaurnat designed by West Haven Sign Business
West Haven logo design and brand identity design for West Haven retailers
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,

Logo designed by ImageCo, West Haven, Connecticut, CT,

Logo designed by ImageCo, West Haven, Connecticut, CT,

Logo designed by ImageCo, West Haven, Connecticut, CT,

Logo designed by ImageCo, West Haven, Connecticut, CT,

Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,
Logo designed by ImageCo, West Haven, Connecticut, CT,