West Haven Logo Design

Virtually every new West Haven organization knows they need a logo, however few entrepreneurs fully comprehend the crucial role their organization logo will make in their success, or the reason that one logo works far better than another. A logo design has a critical and long-term effect on the financial success of a company, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help West Haven companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike developed for a West Haven coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old section of the community and wished to visualize a retro feel without appearing as boring or low energy. I fulfilled both of these tasks by means of developing a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscope slide and germs designed for West Haven medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and more memorable.

logo design with a leaping environment-friendly frog created for a household enjoyable facility in West Haven.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - created for West Haven traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys through the images they capture. The idea behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be revealed with just words. I tried to do something similar to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Haven logo but also to illustrate the depth in her art and in the way that she views the world through the lens of her camera.

 West Haven logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get unprejudiced opinions on the benefit of a concept. Fortunately, he shared it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their logo design understand how important a logo design is for their business so they are way more vested in the result. Every logo design job has it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, style for West Haven book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most crucial part of a published book given that it is often the first thing a person views in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever have to spotlight their label and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was surely a winner.

 West Haven logo design made use of for marketing as well as a label layout for Vintage Case features an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be vintage cases. For this brand design I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo produced for an orthodontist in West Haven, design include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs because it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo features 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be understood.

Logo style created for a hair layout studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed a feeling of ease and class for their new hair salon. I created a design that did not go the obvious path of crafting simply a stylized orchid but rather delivered a business logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo style developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo concept styled to epitomize the unique physical traits of the Arabian breed of horses. With an identifiable head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine types in the world.

Las Cafe logo design a tiny restaurant, design includes a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a customized manuscript font style which floats above a group of elaborate lines and also dots.

Logo layout for a software programmer the layout features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it serves the company it represents.

Evolve logo style produced for a West Haven indoor developer, style feature a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Haven interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Haven logo design project was undertaken for a management consultant that aids business professionals to become more successful at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a place to market their used equipment to other sports enthusiasts. I tailored their West Haven logo dsign with a graphic that garners the interest of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually composed for an West Haven area farm it was actually created for a products broker, and this trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a brand mark that projects self-assurance, effectiveness, and opulence.
Logo developed for using an indication for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.