Acute Care 360 ImageCo, Westport, Connecticut, CT,

ImageCo, Westport, Connecticut, CT,

Evolv Design logo designed by ImageCo, Westport, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Westport, Connecticut, CT,

Westport, Connecticut, CT,

ImageCo, Westport, Connecticut, CT,
ImageCo, Westport, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Westport, Connecticut, CT,

FSA OK logo designed by ImageCo, Westport, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Westport, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Westport, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Westport, Connecticut, CT,

School board logo designed by ImageCo, Westport, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Westport, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Westport, Connecticut, CT,

Smart kernels logo designed by ImageCo, Westport, Connecticut, CT,

STRATEGIES FOR SELECTING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design firm presents a money back guarantee try to keep in mind that they can’t refund the time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but inevitably a design agency can only be judged from the quality of their design work, if the work in their portfolio does not contain real world samples odds are they will not be able to deliver a premium logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your organization. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Westport LOGO DESIGN​

For over two decades ImageCo has been helping entrepreneurs establish memorable brands. We have performed brand identity design work for builders, educational institutions, heart surgeons, wedding singers, diners, retailers, and practically every other kind of business you can envision. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electric sign. As a result of our sign first technique our designs can, and have been employed in everything from garment labels to billboards. Our sign first method ensures that our logo designs are just as successful whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered irrespective of scale or function.

American Made ★ Design

The one difference which seriously sets ImageCo apart from other design agencies that you might possibly have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform ourselves. No matter the type of project we undertake, business logo, website, trade show exhibit, or retail sign, we do not, and never will job-out our client’s projects to contractors based outside the USA. Whenever you contact us at 1-855-IMAGECO the person that picks up the telephone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and determines the terms of how we conduct business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Westport organization realizes that they need a logo, however few new business owners thoroughly grasp the pivotal role their business logo can play in their success, or why one logo works more effectively than another. A company logo has an instant and long-term effect on the financial success of a business, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Westport companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be understood in just a look.
  2. Scalability: from clothing labels to retail signs a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or organization they brand.
  5. Relevance: a company logo needs to be lasting and should feel equally relevant today, tomorrow, and 20 years from now.

understand your brand

Brand – It’s a verb and also a noun, it is an identifying mark and the act of noting something so that it could be identified, its origin comes from the brand burned onto livestock. Nowadays a brand represents virtually anything with an objective, regardless if it be earnings or government agencies, a brand is an innate aspect of defining the worth of something in the public’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s goal is to produce a mental image that the target market will identify with.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone says the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people buy specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you look back at the beginning of most branding companies you’ll find that they are frequently rebranded advertising firms. When a person says they are in marketing the majority of people will likely have a preconceived notion about what they do. But when a person says “I am in branding”… it just seems more impressive, probably it’s because many people do not understand what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual components of a product or company that influence perceptions. This primarily consists of the name, the logo, the product packaging, the colors used yet can likewise consist of audio, illumination, texture, signage, really anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design which helps shape the public image of a firm, a product or an organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, as well as brochures. Some visual designers also design websites and also software interfaces. The vital role of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing activities, end results and also understandings.

select signs/logos

Retro logo layout of a bicycle created for a Westport coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening up in an older section of the area and really wanted to project a nostalgic feel without coming across as monotonous or low energy. I accomplished the two tasks by designing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs developed for Westport medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and consequences of diseases, mainly the field of medicine which works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I remember in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and much more unforgettable.

logo design with a leaping green frog designed for a family enjoyable facility in Westport.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - developed for Westport traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Westport logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Westport logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with people that they don’t even know so as to get unprejudiced point of views on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo design comprehend how vital a logo is for their organization so they are much more vested in the final result. Every logo job possesses it’s allotment of challenges, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Westport publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most necessary part of a printed book because it is in most cases the first thing a person views in the book shop. With respect to a publisher, it’s the opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many instances 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was certainly a success.

 Westport logo design made use of for advertising as well as a label design for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this custom logo concept I tried to come up with a logo that provided a fluid old style feel to it and could be used for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo created for an orthodontist in Westport, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects due to the fact that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design developed for a Westport hair design studio including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of relaxation and elegance for their new hair salon. I created a concept which did not go the obvious direction of designing just a stylized orchid but alternatively designed a business logo which suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead laid the attention on the perception that they wanted to forecast to their customers.

Arabian steed logo design created for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct brand design styled to epitomize the unique physical traits of the Arabian breed of horses. By having an unique head form and higher tail posture, the Arabian is one of the most immediately recognizable equine lineages in the whole world.

Las Cafe, A Westport Coffee shop logo style a little dining establishment, design contains a customized script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout consists of a modified script font which floats over a group of elaborate lines and also dots.

Logo design for a software developer the layout attributes and legendary Westport component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the symbolism behind a logo design is equally as important as how it brands the enterprise it represents.

Progress logo design created for a Westportinterior developer, layout feature a collection of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westport interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions in Westport, the personalities for letter V as well as A in middle of words advanced have actually been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Westport logo design assignment was carried out for a leadership expert that helps business professionals to become more successful at managing people, expectations, and productivity.

A Westport business logo style including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts.

I designed their Westport logo design design using an image which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Westport company logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really created for an Westport area farm it was actually devised for an investments broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projected assurance, effectiveness, and luxury.

 Westport Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout feature for ostensibly facing arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the very first shot.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a famous Westport sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Electrical sign design for Westport restaurnat designed by Westport Sign Company
Westport logo design and brand identity design for Westport retailers
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,

Logo designed by ImageCo, Westport, Connecticut, CT,

Logo designed by ImageCo, Westport, Connecticut, CT,

Logo designed by ImageCo, Westport, Connecticut, CT,

Logo designed by ImageCo, Westport, Connecticut, CT,

Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,
Logo designed by ImageCo, Westport, Connecticut, CT,