Westport, Connecticut Logo Design

Each and every new Westport business understands that they are in need of a logo, but few new business owners thoroughly grasp the key role their logo design will take in their financial success, or why one logo works better than another. A logo design has an immediate and long term influence on the prosperity of a business, select the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and an impediment for the life of a business.

The logos featured in the ImageCo portfolio help Westport, Connecticut businesses prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be enduring and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo design of a bicycle created for a Westport, Connecticut coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an older section of town and wished to project a nostalgic atmosphere without appearing as stodgy or low energy. I achieved both of these jobs by means of designing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria made for Westport, Connecticut clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, mainly the field of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a jumping environment-friendly frog designed for a family members enjoyable center in Westport, Connecticut.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - developed for Westport, Connecticut travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the images they capture. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Westport logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Westport logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, even though he liked the concept, really did not care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo recognize how important a logo design is for their company so they are way more vested in the final result. Every logo design project has it’s portion of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Westport, Connecticut publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most important part of a printed book since it is ordinarily the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will likely ever have to publicize their brand and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the traits individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was definitely a winner.

 Westport logo design used for advertising and marketing as well as a label style for Vintage Case includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be older cases. For this brand concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Westport, Connecticut, design include an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects because it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company marketing, if dining establishments approached their branding in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the chance to be understood.

Logo style created for a hair design studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a spirit of ease and class for their new hair studio. I came up with a design which didn’t go the obvious direction of making just a stylized orchid but instead created a business logo which implied a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a company logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to forecast to their patrons.

Arabian equine logo style produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and high tail carriage, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Coffee shop logo style a small restaurant, design includes a customized script font which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style consists of a modified manuscript font which floats above a group of luxuriant lines as well as dots.

Logo style for a software application designer the design attributes and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the enterprise it stands for.

Advance logo layout produced for a Westport, Connecticut indoor designer, design function a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Westport, Connecticut interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, investigation, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Westport, Connecticut logo design job was done for a management advisor that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned products to other sports enthusiasts. I tailored their Westport logo dsign utilizing an illustration which garners the interest of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Westport, Connecticut area farm it was really designed for a commodities broker, and this logo design was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projected esteem, financial success, and prosperity.

 Westport Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally facing arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Fortunately, in this particular instance, I struck a bullseye with the very first shot.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to produce a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.