Acute Care 360 ImageCo, Willimantic, Connecticut, CT,

ImageCo, Willimantic, Connecticut, CT,

Evolv Design logo designed by ImageCo, Willimantic, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Willimantic, Connecticut, CT,

Willimantic, Connecticut, CT,

ImageCo, Willimantic, Connecticut, CT,
ImageCo, Willimantic, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Willimantic, Connecticut, CT,

FSA OK logo designed by ImageCo, Willimantic, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Willimantic, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Willimantic, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Willimantic, Connecticut, CT,

School board logo designed by ImageCo, Willimantic, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Willimantic, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Willimantic, Connecticut, CT,

Smart kernels logo designed by ImageCo, Willimantic, Connecticut, CT,

STRATEGIES FOR IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency presents a money back guarantee try to keep in mind that they can’t refund the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a design agency can only be judged from the quality of their portfolio, if the work in their portfolio doesn’t feature real world samples odds are they will never be able to produce a premium logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to mirror your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how soon they can get paid.

Willimantic LOGO DESIGN​

For over twenty years ImageCo has been helping business owners grow notable brand identities. We’ve done logo design work for ranchers, colleges, diamond miners, party planners, cafes, retail stores, and just about every other kind of business concern you can imagine. What makes ImageCo different compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electric sign. As a result of our sign first strategy our identity designs can, and have been utilized in everything from clothing labels to billboards. Our sign first method ensures that our logos are just as reliable whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered irrespective of size or application.

American Made ★ Design

The one difference that truly sets ImageCo apart from many of the design firms that you might have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we perform in-house. No matter the type of design project we undertake, brand identity design, website, trade show booth, or electrical sign, we do not, and never will farm-out our client’s projects to companies located outside the United States. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Willimantic business knows they require a logo, however few start ups thoroughly realize the vital role their business logo can play in their financial success, or why one logo design works far better than another. A company logo has a critical and long-term influence on the prosperity of a business, pick the right one and it can make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Willimantic businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t need consideration, they can be grasped in merely a look.
  2. Scalability: from label to posters a scalable logo design will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they brand.
  5. Relevance: a logo design must be enduring and will feel equally relevant today, tomorrow, and 20 years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark and also the act of noting something so that it could be identified, its genesis originates from the brand branded onto animals. Today a brand symbolizes pretty much anything with an objective, regardless of whether it be revenue or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are each from the exact same family, the distinction being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create an image that the target market can connect to.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone states the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people want those products. Brand image is why individuals identify with specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you reflect on the origin of a lot of branding companies you’ll find that they are frequently re-branded advertising and marketing companies. When a person states they are in marketing the majority of people will likely have an idea about what they do. But when a person states “I’m in branding”… it just sounds more impressive, probably it’s because lots of people don’t understand what it implies to be in branding so it comes off as mysterious and attractive.

Brand Identity – Is an inclusive term that explains the visual aspects of a product or agency that influence view points. This largely consists of the name, the logo design, the packaging, the colors utilized yet can additionally consist of audio, illumination, texture, signs, really anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the perception of a firm, a product or a business. Brand identity designers develop logo designs, signage designs, product packaging, as well as collateral material such as cards, stationery, and also sales brochures. Some visual designers also build web sites and software interfaces. The vital duty of a brand identity designer is to establish the visual cues and also a psychological tone with the objective of influencing actions, results and also perceptions.

Featured logos & signs

Retro logo layout of a bicycle created for a Willimantic coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an old part of the community and hoped to project an old-fashioned atmosphere without appearing as monotonous or low energy. I fulfilled the two tasks via developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and also germs made for Willimantic clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more meaningful.

logo style with a leaping environment-friendly frog developed for a family members enjoyable center in Willimantic.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and a tree - created for Willimantic travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Willimantic logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Willimantic logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family members as well as with other people that they don’t even know so as to get unbiased opinions on the worthiness of a design. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo realize how important a logo design is for their company so they are way more vested in the final result. Every logo design job possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Willimantic book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most vital part of a published book since it is in most cases the primary thing a person views in the book store. With respect to a publisher, it’s the best opportunity they will ever have to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many instances 1 of the things individuals tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was certainly a winner.

 Willimantic logo design used for marketing as well as a tag layout for Vintage Situation includes an old-fashioned font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Willimantic, layout consist of an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs due to the fact that it appears that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout produced for a Willimantic hair layout studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a spirit of serenity and class for their new hair salon. I created a design that did not go the obvious course of designing merely a stylized orchid but alternatively created a logo design that suggested a flower in the formation of a swirl featured into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the emotion that they wanted to forecast to their patrons.

Arabian equine logo layout produced for a horse cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand design customized to exemplify the unique physical traits of the Arabian breed of equines. By having an unique head form and high tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe, A Willimantic Coffee shop logo style a tiny dining establishment, layout consists of a customized manuscript font style which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, layout includes a changed script font which floats over a team of ornate lines as well as dots.

Logo style for a software application programmer the layout features and legendary Willimantic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the meaning supporting a company logo is equally as important as how it brands the company it represents.

Progress logo style developed for a Willimanticinterior developer, design function a series of red circles that converge as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Willimantic interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Willimantic, the personalities for letter V and also A in middle of words advanced have been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Willimantic logo design project was completed for a management advisor that enables business leaders to develop into more efficient at managing people, expectations, and profitability.

A Willimantic business logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned equipment to other sports enthusiasts.

I created their Willimantic logo design along with an illustration which garners the attention of traffic and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Willimantic company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Willimantic regional farm it was in reality devised for a commodities broker, and this particular company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a image that projects assurance, success, and prosperity.

 Willimantic Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for externally facing arrow as well as the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Fortunately, in this particular instance, I hit a bullseye with the first shot.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous Willimantic sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Electrical sign design for Willimantic restaurnat designed by Willimantic Sign Company
Willimantic logo design and brand identity design for Willimantic commercial businesses
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,

Logo designed by ImageCo, Willimantic, Connecticut, CT,

Logo designed by ImageCo, Willimantic, Connecticut, CT,

Logo designed by ImageCo, Willimantic, Connecticut, CT,

Logo designed by ImageCo, Willimantic, Connecticut, CT,

Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,
Logo designed by ImageCo, Willimantic, Connecticut, CT,