Acute Care 360 ImageCo, Wolcott, Connecticut, CT,

ImageCo, Wolcott, Connecticut, CT,

Evolv Design logo designed by ImageCo, Wolcott, Connecticut, CT,

Red Panda Publishers logo designed by ImageCo, Wolcott, Connecticut, CT,

Wolcott, Connecticut, CT,

ImageCo, Wolcott, Connecticut, CT,
ImageCo, Wolcott, Connecticut, CT,

Mid Valley Pathology logo designed by ImageCo, Wolcott, Connecticut, CT,

FSA OK logo designed by ImageCo, Wolcott, Connecticut, CT,

Emerald Heights logo designed by ImageCo, Wolcott, Connecticut, CT,

Club Sapphire logo designed by ImageCo, Wolcott, Connecticut, CT,

Downtown Dogs logo designed by ImageCo, Wolcott, Connecticut, CT,

School board logo designed by ImageCo, Wolcott, Connecticut, CT,

Ferry Street Coffee Company logo designed by ImageCo, Wolcott, Connecticut, CT,

Stoney Forensic logo designed by ImageCo, Wolcott, Connecticut, CT,

Smart kernels logo designed by ImageCo, Wolcott, Connecticut, CT,

STRATEGIES ON DETERMINING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so anytime a design firm offers a money back guarantee try to remember that they simply cannot reimburse the amount of time you commit which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but inevitably a design agency can only be judged by the quality of their design work, if the work in their design portfolio doesn’t feature actual samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s goal is to be understood and remembered, and it’s objective is to mirror your unique vision for your organization. If a designer isn’t focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

Wolcott LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow notable brands. We have done branding work for mechanics, universities, heart surgeons, party planners, bistros, retail stores, and practically every other kind of business you can envision. What makes us different compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every design as though it will be employed as an electric sign. As a result of our sign first strategy our brand identity designs can, and have been utilized in everything from garment labels to billboards. Our sign first method ensures that our logo designs are equally effective whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and always remembered regardless of size or purpose.

American Made ★ Design

Something which truly sets ImageCo apart from other design agencies that you might possibly have come across in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we do in-house. Regardless of the kind of design project we take on, business logo, website design, trade show exhibit, or commercial sign, we do not, and never will farm-out our client’s projects to 3rd parties located outside the United States. When you phone us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and dictates the conditions of how you and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Virtually every new Wolcott organization knows they require a logo, but few start ups fully grasp the essential role their company logo can play in their financial success, or why one logo design performs far better than another. A logo has an immediate and sustaining effect on the prosperity of a business, go with the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the life of an organization. The logos presented in the ImageCo portfolio help Wolcott companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not need consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to retail signs a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos which operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they brand.
  5. Relevance: a logo design needs to be enduring and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of marking something to make sure that it could be identified, its genesis comes from the brand branded onto livestock. These days a brand symbolizes basically anything with a motive, whether it be earnings or political parties, a brand is an intrinsic aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s objective is to produce a mental image that the audience will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing and also identity design. When somebody states the brand names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people purchase those brands. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the origin of a lot of branding companies you’ll discover that they are frequently re-branded advertising companies. When someone says they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the public image of a company, a product or a business organization. Brand identity designers produce logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and also pamphlets. Some identity designers also design web sites as well as software interfaces. The essential function of a brand identity designer is to develop the visual cues as well as an emotional tone with the goal of affecting actions, results and understandings.

Featured SIGNS & LOGOS

Retro logo design of a bicycle produced for a Wolcott coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older part of the community and hoped to visualize a retro tone without appearing as stodgy or low energy. I achieved both jobs by creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and germs designed for Wolcott clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory assessment of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and more meaningful.

logo design with a leaping green frog designed for a household fun center in Wolcott.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - made for Wolcott traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers tend not to shoot places or things but instead reveal emotional journeys through the images they capture. The thought behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wolcott logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Wolcott logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I truly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial opinions on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world given that the people that tend to hire a professional to create their logo design understand how vital a logo is for their company so they are way more invested in the end result. Every logo design job possesses it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Wolcott publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most vital part of a published book due to the fact that it is usually the initial thing a person views in the book shop. With respect to a publisher, it’s the best opportunity that they will ever have to publicize their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline situated in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was certainly a winner.

 Wolcott logo style used for advertising and marketing as well as a label design for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be antique cases. For this business logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Wolcott, layout include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo jobs considering that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo features 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo design developed for a Wolcott hair style workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a feeling of tranquility and connection for their new hair salon. I created a design which didn’t go the obvious course of crafting just a stylized orchid but alternatively crafted a company logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a business logo is generally the incorrect path and in this case, the design ended up not being about the orchid but instead put the emphasis on the feeling that they wanted to project to their customers.

Arabian equine logo layout produced for an equine ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design tailored to epitomize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Cafe, A Wolcott restaurant logo layout a small dining establishment, design contains a modified script typeface which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout contains a modified manuscript font which floats over a team of ornate lines as well as dots.

Logo layout for a software program developer the layout attributes and iconic Wolcott element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it serves the organization it stands for.

Advance logo design produced for a Wolcottindoor designer, design feature a collection of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wolcott interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, researches, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Wolcott, the personalities for letter V and A in middle of words advanced have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wolcott logo design job was carried out for a leadership guide that aids business professionals to become more effective at managing people, expectations, and profitability.

A Wolcott business logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to market their used products to other sports enthusiasts.

I created their Wolcott logo design with a graphic that garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Wolcott company logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Wolcott area farm it was actually devised for a commodities broker, and this business logo was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projects confidence, success, and prosperity.

 Wolcott Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly encountering arrowhead and also the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it gives a designer the flexibility to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this instance, I nailed a bullseye with the 1st shot.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a popular Wolcott sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to develop a logo design which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Electrical sign design for Wolcott restaurnat designed by Wolcott Sign Company
Wolcott logo design and brand identity design for Wolcott businesses
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,

Logo designed by ImageCo, Wolcott, Connecticut, CT,

Logo designed by ImageCo, Wolcott, Connecticut, CT,

Logo designed by ImageCo, Wolcott, Connecticut, CT,

Logo designed by ImageCo, Wolcott, Connecticut, CT,

Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,
Logo designed by ImageCo, Wolcott, Connecticut, CT,