Wolcott Logo Design

Nearly every new Wolcott company realizes that they are in need of a logo, but few new business owners entirely realize the vital role their logo can make in their financial success, or exactly why one logo works far better than another. A logo design has an instant and sustaining effect on the success of a business, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a company. The logos presented in the ImageCo portfolio help Wolcott companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not require contemplation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike produced for a Wolcott coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of the city and really wanted to visualize an old-fashioned tone without coming across as monotonous or low energy. I achieved the two tasks via developing a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide and also germs designed for Wolcott clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the root causes and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and much more unforgettable.

logo layout with a leaping eco-friendly frog designed for a family enjoyable center in Wolcott.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Wolcott travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the photos they record. The idea behind this logo concept was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Wolcott logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Wolcott logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get neutral judgements on the value of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo recognize how essential a logo is for their organization so they are way more vested in the result. Every logo job possesses it’s allotment of challenges, however the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Wolcott publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is in most cases the primary thing a person sees in the book store. With respect to a publishing company, it’s the best opportunity they will ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Wolcott logo design utilized for advertising and also a label layout for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which seemed to be much older cases. For this brand concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Wolcott, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design projects because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design features 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style developed for a hair style studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that carried a spirit of peace and connection for their new hair studio. I came up with a concept which did not go the obvious route of creating merely a stylized orchid but instead created a company logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to forecast to their customers.

Arabian horse logo layout developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept styled to illustrate the unique physical traits of the Arabian pedigree of equines. With a different head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the entire world.

Las Cafe logo layout a small dining establishment, layout contains a modified manuscript typeface which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout contains a changed manuscript font which floats over a group of elaborate lines and also dots.

Logo style for a software program developer the design attributes and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it intimated something to the business owner of the business and in quite a few cases the symbolism behind a company logo is just as important as how it serves the company it represents.

Develop logo layout produced for a Wolcott indoor designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wolcott interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have been customized to connect directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wolcott logo design job was carried out for a leadership expert that aids business leaders to become more effective at handling people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand items to other sports enthusiasts. I designed their Wolcott logo design dsign with an image that captures the interest of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Wolcott area farm it was in reality designed for a products broker, and this particular brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects trust, success, and luxury.
Logo design made for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very easy to read from over a block away.