Delaware Logo Design

Virtually every new Delaware  company realizes that they need a logo, however few entrepreneurs fully comprehend the crucial role their logo will take in their becoming successful, or precisely why one logo design functions far better than another. A logo design has an instant and sustaining influence on the success of a company, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Delaware companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Delaware coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an older section of the community and wanted to project an old-fashioned feel without appearing as boring or low energy. I achieved both of these tasks by means of developing a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscope slide as well as bacteria developed for Delaware medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, mainly the branch of medicine which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and more meaningful.

logo style with a jumping green frog developed for a household fun facility in Delaware.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a route, a stream, and also a tree - developed for Delaware travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Delaware  logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

Delaware logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he loved the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get impartial point of views on the merit of a concept. Fortunately, he shared it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logos are a weird creature in the design world given that the people that tend to hire an expert to create their business logo realize how vital a logo is for their company so they are way more invested in the outcome. Every logo project possesses it’s share of hurdles, however the most significant obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Delaware book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most crucial part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever have to publicize their product and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was certainly a victory.

Delaware logo style used for advertising and marketing as well as a tag style for Vintage Case includes an old typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be much older cases. For this logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Delaware, layout consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs considering that it seems that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the opportunity to be comprehended.

Logo design produced for a hair style studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a feeling of simplicity and class for their new hair salon. I created a concept which didn’t go the obvious path of making just a stylized orchid but instead delivered a logo which suggested a flower in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they wanted to transmit to their clients.

Arabian horse logo style produced for a steed cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With a distinctive head shape and higher tail posture, the Arabian is one of the most easily recognizable equine lineages in the entire world.

Las Coffee shop logo style a small restaurant, layout contains a changed manuscript font which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style contains a changed manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo style for a software designer the design attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it brands the enterprise it represents.

Develop logo layout created for a Delaware interior designer, layout function a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Delaware  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been customized to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Delaware logo design project was completed for a leadership specialist that aids business professionals to become more successful at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts.

I designed their Delaware logo design design along with a graphic that garners the attention of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Delaware  farm it was actually designed for a products broker, and this particular brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projected assurance, success, and affluence.

 Delaware  Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for outwardly encountering arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to delve into any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this instance, I nailed a bullseye with the very first shot.

Logo created for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.