Delaware Logo Design

Nearly every new Delaware venture understands that they require a logo, but few entrepreneurs fully recognize the key role their organization logo can play in their success, or exactly why one logo design functions better than another. A business logo has an instant and sustaining effect on the growth of a business, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Delaware businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Delaware coffee cafe and also a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and cafe were opening in an old part of the town and really wanted to visualize an old-fashioned tone without appearing as monotonous or low energy. I accomplished both of these tasks by means of creating a logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and bacteria made for Delaware clinical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the scientific discipline that examines the triggers and effects of diseases, mainly the field of healthcare which works with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more interest grabbing and more meaningful.

logo layout with a jumping environment-friendly frog designed for a household fun center in Delaware.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, and also a tree - made for Delaware travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers don’t shoot locations or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Delaware logo design but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Delaware logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design Project

The majority of custom logo design jobs that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased viewpoints on the worthiness of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their logo realize how important a logo is for their company so they are way more invested in the end result. Every logo job has it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Delaware publication publisher

Red Panda Publishers | Logo Design Project

The book spine is a thin piece of real estate to work with, yet it is the most critical part of a published book considering that it is usually the primary thing a person sees in the bookstore. For a publishing company, it’s the opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books. This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines come and depart yet it seems that in many instances 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of flight and it was undoubtedly a victory.

 Delaware logo design made use of for advertising as well as a label design for Vintage Case features an old font design.

Vintage Case | Logo Design Project

Vintage case focused in new cases for music instruments, which seemed to be vintage cases. For this brand concept I tried to come up with a logo that had a fluid vintage feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Delaware, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design Project

Dentistry business logos can be one of the most difficult logo projects due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession. I really enjoy doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.
William McNally logo design designed for a family members nonprofit, the logo design features 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate. The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be understood.
Logo layout produced for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a spirit of simplicity and elegance for their new hair salon. I came up with a concept that did not go the obvious route of crafting just a stylized orchid but alternatively designed a logo which suggested a flower in the formation of a swirl integrated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they wanted to transmit to their patrons.
Arabian horse logo style created for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design Project

ImageCo created a unique brand design customized to symbolize the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and very high tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the world.
Las Coffee shop logo design a tiny dining establishment, layout includes a changed script font style which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design Project

Las Cafe logo design a little restaurant, design contains a modified script font style which hovers above a team of luxuriant lines as well as dots.

Logo style for a software programmer the style functions and also legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the meaning supporting a logo is just as important as how it brands the organization it stands for.

Evolve logo layout produced for a Delaware interior designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Delaware interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Delaware logo design assignment was completed for a management specialist that enables business professionals to become more effective at supervising people, expectations, and productivity.
A logo layout including a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned items to other sports enthusiasts.

I tailored their Delaware business logo design using an image which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design

The MQ farms custom logo concept wasn’t actually developed for an Delaware regional farm it was really designed for a commodities broker, and this creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop an identity that projects trust, success, and affluence.

 Delaware Logo design for a nonprofit, Transforming Factor Solutions - the logo design feature for ostensibly dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Luckily, in this instance, I struck a bullseye with the very first go.

Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.