Dover, Delaware Logo Design

Virtually every new Dover business professional knows they need a logo, but few entrepreneurs entirely realize the crucial role their business logo will take in their success, or precisely why one logo performs far better than another. A company logo has an immediate and lasting influence on the growth of a company, choose the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Dover, Delaware companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo must be timeless and will feel as relevant today, tomorrow, and twenty years from today.
Retro logo style of a bicycle created for a Dover, Delaware coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of the area and hoped to visualize a nostalgic tone without appearing as uninteresting or low energy. I fulfilled each of the jobs by designing a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo design with a microscopic lense slide and bacteria made for Dover, Delaware medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, mainly the branch of medicine that works with the laboratory examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and even more unforgettable.

logo layout with a leaping green frog designed for a family members fun center in Dover, Delaware.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Dover, Delaware traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather communicate emotional experiences through the images they record. The idea behind this logo concept was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Dover logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Dover logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This man really despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific kind of sea bird.

When I turn a design over to a client I urge them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get neutral opinions on the value of a design. Fortunately, he talked about it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that tend to hire a professional to design their logo design recognize how vital a logo is for their organization so they are way more invested in the final result. Every logo project has it’s portion of obstacles, however the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Dover, Delaware publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it is the most vital part of a printed book considering that it is often the primary thing a person views in the bookstore. Regarding a publisher, it’s the most ideal opportunity they will ever have to spotlight their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many instances 1 of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was definitely a winner.

 Dover logo design used for advertising and marketing as well as a label style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be much older cases. For this logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in Dover, Delaware, style consist of an arc with lines converging via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo projects considering that it appears that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the very same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family nonprofit, the logo design includes 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair design workshop including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a feeling of peace and class for their new hair studio. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but rather created a company logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they wanted to transmit to their customers.

Arabian steed logo layout produced for an equine cattle ranch that focuses on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to illustrate the unique physical traits of the Arabian pedigree of horses. By having an identifiable head form and higher tail carriage, the Arabian is one of the very most immediately recognizable equine types in the world.

Las Cafe logo layout a tiny restaurant, design consists of a changed manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a modified script typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software application programmer the design functions as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the meaning supporting a company logo is just as important as how it serves the business it represents.

Progress logo design developed for a Dover, Delaware indoor designer, design function a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Dover, Delaware interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words progressed have actually been changed to connect straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Dover, Delaware logo design job was completed for a management guide that helps business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to market their used items to other sports enthusiasts. I designed their Dover logo design dsign utilizing an illustration that garners the attention of traffic and sends an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Dover, Delaware regional farm it was in reality designed for a products broker, and this particular company logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projects self-confidence, success, and luxury.

 Dover Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st go.

Logo design designed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.