Middletown, Delaware Logo Design

Every new Middletown venture realizes that they require a logo, however few entrepreneurs entirely understand the crucial role their business logo can perform in their financial success, or exactly why one logo design functions more effectively than another. A business logo has an immediate and sustaining influence on the financial success of a business, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Middletown, Delaware businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Middletown, Delaware coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an older part of the area and really wanted to visualize a vintage atmosphere without appearing as boring or low energy. I achieved both of these tasks via developing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide and germs developed for Middletown, Delaware clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and effects of diseases, especially the branch of medicine which works with the clinical examination of specimens of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and a lot more meaningful.

logo design with a jumping eco-friendly frog made for a family enjoyable center in Middletown, Delaware.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Middletown, Delaware traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead reveal emotional experiences by means of the images they record. The idea behind this logo composition was to utilize negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Middletown logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Middletown logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest opinions on the benefit of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo recognize how vital a logo is for their business so they are way more vested in the end result. Every logo project has it’s allotment of challenges, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Middletown, Delaware book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it is the most essential part of a published book considering that it is often the very first thing a person views in the book store. With regard to a publisher, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many instances 1 of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was certainly a winner.

 Middletown logo design utilized for advertising as well as a tag style for Vintage Instance includes an old font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which looked to be vintage cases. For this logo design I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be utilized for everything from a website to a label on brand new cases that looked like they were from another generation.

Logo developed for an orthodontist in Middletown, Delaware, style include an arc with lines intersecting with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo jobs because it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household nonprofit, the logo includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize precisely how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the opportunity to be understood.

Logo design created for a hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which projected an atmosphere of calmness and class for their new hair studio. I came up with a concept which did not go the obvious course of crafting simply a stylized orchid but alternatively crafted a logo design which suggested an orchid in the pattern of a swirl featured into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is usually the wrong path and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to project to their clients.

Arabian horse logo layout created for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logotype concept fashioned to manifest the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the entire world.

Las Coffee shop logo style a little restaurant, style contains a customized script typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, style includes a modified script font style which floats above a group of luxuriant lines and also dots.

Logo style for a software programmer the style features and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the substance behind a logo is equally as important as how it brands the organization it represents.

Evolve logo design created for a Middletown, Delaware interior designer, layout function a collection of red circles that converge and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middletown, Delaware interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Middletown, Delaware logo design job was undertaken for a management advisor that aids business professionals to become more successful at overseeing people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to sell off their previously owned products to other sports enthusiasts. I created their Middletown logo design dsign along with an illustration which garners the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Middletown, Delaware regional farm it was actually devised for an investments broker, and this business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected self-assurance, effectiveness, and luxury.

 Middletown Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly dealing with arrow as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular instance, I nailed a bullseye with the very first try.

Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.