Middletown Logo Design

Each and every new Middletown business understands that they require a logo, but few new business owners thoroughly grasp the essential role their company logo will take in their financial success, or exactly why one business logo performs more effectively than another. A company logo has an immediate and long term impact on the growth of a business, choose the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company. The logos included in the ImageCo portfolio help Middletown businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and equally emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo must be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo style of a bicycle developed for a Middletown coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an older part of the area and wanted to project a nostalgic tone without coming across as boring or low energy. I accomplished each of the tasks by means of creating a company logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and also bacteria designed for Middletown medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more attention grabbing and much more memorable.

logo design with a leaping green frog designed for a household enjoyable facility in Middletown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Middletown traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the images they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Middletown logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Middletown logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I urge them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get unbiased opinions on the value of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how crucial a logo design is for their organization so they are much more vested in the result. Every logo design project possesses it’s portion of challenges, but the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Middletown book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it really is the most critical part of a printed book since it is ordinarily the primary thing a person sees in the bookstore. Regarding a publisher, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the things people often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was definitely a victory.

 Middletown logo layout made use of for marketing as well as a label layout for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be vintage cases. For this business logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Middletown, layout consist of an arc with lines intersecting with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo jobs because it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the exact same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo design includes 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo style produced for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that related a spirit of contentment and class for their new hair studio. I created a concept which didn’t go the obvious direction of crafting merely a stylized orchid but rather designed a company logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is generally the wrong route and in this case, the design ended up not being about the orchid but instead put the attention on the emotion that they really wanted to transmit to their customers.

Arabian equine logo design developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design fashioned to symbolize the unique physical traits of the Arabian breed of horses. With an unique head shape and higher tail posture, the Arabian is one of the most easily identifiable horse breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, style includes a modified manuscript typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a changed script font style which floats above a group of elaborate lines and dots.

Logo style for a software programmer the design features and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it brands the company it stands for.

Advance logo layout developed for a Middletown indoor developer, style function a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middletown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Middletown logo design project was performed for a management guide that aids business leaders to become more effective at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their used equipment to other sports enthusiasts. I created their Middletown logo design dsign with a graphic which garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Middletown regional farm it was really developed for a products broker, and this logo design was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a graphic that projects confidence, success, and luxury.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.