Acute Care 360 ImageCo, Newark, Delaware, DE,

ImageCo, Newark, Delaware, DE,

Evolv Design logo designed by ImageCo, Newark, Delaware, DE,

Red Panda Publishers logo designed by ImageCo, Newark, Delaware, DE,

Newark, Delaware, DE,

ImageCo, Newark, Delaware, DE,
ImageCo, Newark, Delaware, DE,

Mid Valley Pathology logo designed by ImageCo, Newark, Delaware, DE,

FSA OK logo designed by ImageCo, Newark, Delaware, DE,

Emerald Heights logo designed by ImageCo, Newark, Delaware, DE,

Club Sapphire logo designed by ImageCo, Newark, Delaware, DE,

Downtown Dogs logo designed by ImageCo, Newark, Delaware, DE,

School board logo designed by ImageCo, Newark, Delaware, DE,

Ferry Street Coffee Company logo designed by ImageCo, Newark, Delaware, DE,

Stoney Forensic logo designed by ImageCo, Newark, Delaware, DE,

Smart kernels logo designed by ImageCo, Newark, Delaware, DE,

TIPS ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to bear in mind that they can’t refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be judged by the quality of their portfolio, if the work in their portfolio doesn’t contain real life samples chances are they will never be able to deliver a top quality logo design.

VISION

A logo’s objective is to be understood and remembered, and it’s goal is to reflect your personal vision for your company. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Newark LOGO DESIGN​

For over 2 decades ImageCo has been helping start ups and entrepreneurs develop notable brands. We have undertaken branding work for builders, schools, diamond miners, party planners, restaurants, retailers, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. Because of our sign first strategy our designs can, and have been used in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are equally effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered no matter of scale or application.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design firms that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are hired to do, we perform in-house. No matter the kind of project we take on, logo, website design, trade show banners, or commercial sign, we do not, and never will contract out our client’s work to agencies based outside the US. When you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and determines the terms of how you and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Newark entrepreneur understands that they need a logo, however few start ups entirely grasp the essential role their logo can play in their financial success, or why one logo design functions more effectively than another. A logo has an immediate and long term effect on the financial success of a business, choose the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Newark companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at every dimension.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo must be lasting and should feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It is both a verb and a noun, it’s an identifying mark and also the process of marking something so that it could be identified, its genesis originates from the mark branded onto animals. Today a brand represents virtually anything with an objective, whether it be earnings or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest targeted at a target market, it’s objective is to produce a mental image that the audience can identify with.

Brand Image – An image planted and nurtured by advertising and marketing and also identity design. When somebody says the brand names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why people purchase most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the origin of most branding firms you’ll discover that they are frequently re-branded marketing firms. When somebody states they are in advertising many people will likely have an idea about what they do. But when somebody says “I’m in branding”… it just seems much more attractive, maybe it’s since the majority of people do not understand what it suggests to be in branding so it comes off as more mysterious and even sexy.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that influence perceptions. This mostly includes the name, the logo, the product packaging, the colors used but can additionally consist of audio, lighting, texture, signs, really anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the public image of a company, a product or an organization. Brand identity designers produce logo designs, signage designs, packaging, and collateral material such as cards, stationery, and sales brochures. Some identity designers also develop websites as well as user interfaces. The essential duty of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of influencing actions, end results as well as assumptions.

select signs/logos

Retro logo design of a bike developed for a Newark coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an old section of the city and wished to project a vintage vibe without appearing as boring or low energy. I accomplished both jobs via creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria created for Newark medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and even more unforgettable.

logo design with a jumping environment-friendly frog created for a family fun center in Newark.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - made for Newark traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead communicate emotional experiences through the photos they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Newark logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Newark logo design with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, didn’t care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with individuals that they don’t actually know so as to get honest judgements on the merit of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire an expert to design their logo recognize how important a logo is for their business so they are way more vested in the final result. Every logo project has it’s share of challenges, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Newark publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most necessary part of a printed book considering that it is usually the primary thing a person sees in the book shop. Regarding a publishing company, it’s the absolute best opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many cases 1 of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a feeling of airline flight and it was definitely a winner.

 Newark logo design used for marketing and also a label design for Vintage Situation features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be older cases. For this custom logo concept I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo developed for an orthodontist in Newark, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be understood.

Logo design developed for a Newark hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried an atmosphere of peace and elegance for their new hair salon. I came up with a concept that did not go the obvious path of crafting simply a stylized orchid but rather crafted a business logo that suggested a flower in the formation of a swirl blended into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is frequently the wrong route and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to forecast to their clients.

Arabian equine logo layout produced for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the most quite easily identifiable equine breeds in the entire world.

Las Cafe, A Newark restaurant logo layout a small dining establishment, design includes a changed manuscript font style which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout contains a modified manuscript font style which hovers over a group of ornate lines as well as dots.

Logo layout for a software designer the layout attributes and famous Newark element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it serves the organization it stands for.

Progress logo layout developed for a Newarkinterior designer, design attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Newark interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Newark, the characters for letter V as well as A in middle of the word advanced have actually been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Newark logo design assignment was carried out for a leadership guide that helps business leaders to become more effective at overseeing people, expectations, and profitability.

A Newark business logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their pre-owned goods to other sports enthusiasts.

I tailored their Newark business logo design using an image which garners the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ farms, this Newark company logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really produced for an Newark area farm it was in reality devised for an investments broker, and this brand was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projected esteem, success, and affluence.

 Newark Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the opportunity to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the first go.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned Newark sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Electrical sign design for Newark restaurnat designed by Newark Sign Shop
Newark logo design and brand identity design for Newark retailers
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,

Logo designed by ImageCo, Newark, Delaware, DE,

Logo designed by ImageCo, Newark, Delaware, DE,

Logo designed by ImageCo, Newark, Delaware, DE,

Logo designed by ImageCo, Newark, Delaware, DE,

Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,
Logo designed by ImageCo, Newark, Delaware, DE,