Wilmington, Delaware Logo Design

Each and every new Wilmington business person knows they need a logo, yet few entrepreneurs entirely comprehend the crucial role their business logo can make in their becoming successful, or the reason that one logo performs better than another. A logo has an instant and sustaining influence on the success of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a company.

The logos featured in the ImageCo portfolio help Wilmington, Delaware businesses succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in just a glimpse.
  2. Scalability: from labels to posters a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be enduring and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bike developed for a Wilmington, Delaware coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an older section of the community and wanted to visualize a retro atmosphere without appearing as stodgy or low energy. I fulfilled the two jobs by developing a custom logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide and also germs designed for Wilmington, Delaware medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, especially the field of medicine which works with the clinical examination of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a leaping eco-friendly frog made for a family fun center in Wilmington, Delaware.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a path, a stream, and a tree - created for Wilmington, Delaware traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture places or things but instead reveal emotional experiences by means of the images they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I tried to do something much the same to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wilmington logo but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Wilmington logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family as well as with folks that they don’t even know so as to get objective point of views on the benefit of a concept. Fortunately, he shared it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to create their business logo comprehend how essential a logo is for their business so they are way more vested in the outcome. Every logo design project possesses it’s allotment of challenges, but the biggest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Wilmington, Delaware book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most important part of a printed book given that it is in most cases the first thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity that they will ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many occurrences one of the aspects folks often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was surely a success.

 Wilmington logo style used for advertising and marketing as well as a label layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that seemed to be much older cases. For this brand concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Wilmington, Delaware, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo design projects because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be understood.

Logo layout produced for a hair layout studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that carried a spirit of tranquility and connection for their new hair studio. I created a concept which didn’t go the obvious route of crafting merely a stylized orchid but alternatively crafted a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they wanted to forecast to their patrons.

Arabian equine logo layout developed for a steed ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct creative logo concept tailored to epitomize the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail carriage, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo design a small restaurant, style includes a customized manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, design contains a changed manuscript font style which hovers over a team of luxuriant lines and dots.

Logo design for a software application developer the style features and famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the significance behind a logo design is just as important as how it brands the organization it represents.

Progress logo layout produced for a Wilmington, Delaware interior designer, style function a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wilmington, Delaware interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been modified to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wilmington, Delaware logo design assignment was completed for a management expert that helps business professionals to become more effective at handling people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to sell off their used products to other sports enthusiasts. I designed their Wilmington business logo dsign utilizing an image that garners the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Wilmington, Delaware regional farm it was really developed for a products broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a graphic that projects assurance, success, and opulence.

 Wilmington Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for externally dealing with arrow and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I nailed a bullseye with the first go.

Logo design made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is reminiscent of a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.