Drexel Heights Logo Design

Virtually every new Drexel Heights business understands that they need a logo, but few new business owners fully grasp the vital role their organization logo can take in their success, or exactly why one business logo functions better than another. A business logo has an instant and long term effect on the financial success of a business, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Drexel Heights companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bicycle produced for a Drexel Heights coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were actually opening up in an old part of town and wished to project an old-fashioned feel without appearing as boring or low energy. I accomplished both tasks by means of designing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscope slide and also bacteria developed for Drexel Heights clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and consequences of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more focus grabbing and much more memorable.

logo design with a leaping eco-friendly frog made for a family fun center in Drexel Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a route, a stream, as well as a tree - developed for Drexel Heights travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the pictures they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Drexel Heights logo design but also to show the depth to her work and in the way that she views the world through the lens of her camera.

 Drexel Heights logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced point of views on the merit of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo design understand how essential a logo is for their business so they are much more vested in the result. Every logo project has it’s portion of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Drexel Heights publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most necessary part of a published book due to the fact that it is ordinarily the first thing a person sees in the book shop. With respect to a publisher, it’s the absolute best opportunity they will likely ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases 1 of the traits consumers often tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was undoubtedly a winner.

 Drexel Heights logo style made use of for advertising and marketing as well as a tag layout for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this brand concept I strove to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Drexel Heights, design consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects considering that it appears that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a spirit of serenity and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of designing simply a stylized orchid but rather designed a company logo which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is generally the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they really wanted to forecast to their clients.

Arabian horse logo style created for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo concept customized to display the unique physical traits of the Arabian pedigree of equines. By having a different head shape and very high tail carriage, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Coffee shop logo layout a small dining establishment, layout contains a modified script font style which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, design contains a modified manuscript typeface which hovers over a team of luxuriant lines as well as dots.

Logo style for a software program designer the design features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it brands the company it stands for.

Advance logo style developed for a Drexel Heights indoor developer, design attribute a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Drexel Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, location assessments, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have actually been modified to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Drexel Heights logo design project was completed for a management advisor that enables business leaders to become more successful at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand equipment to other sports enthusiasts. I tailored their Drexel Heights logo design dsign utilizing a graphic that grabs the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo layout has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Drexel Heights area farm it was in reality created for a products broker, and this particular logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects self-assurance, effectiveness, and luxury.
Logo design designed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.