Flagstaff Logo Design

Nearly every new Flagstaff business knows they require a logo, yet few entrepreneurs entirely recognize the pivotal role their logo design will make in their success, or the reason that one logo performs better than another. A business logo has an instant and long-term effect on the growth of a company, go with the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Flagstaff companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will be legible and equally emotive at any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Flagstaff coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually launching in an old section of town and wanted to project a vintage feel without appearing as monotonous or low energy. I achieved each of the tasks by means of creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and bacteria developed for Flagstaff clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, mainly the branch of healthcare that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a jumping green frog made for a household fun facility in Flagstaff.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, and a tree - created for Flagstaff traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead convey emotional experiences by means of the images they record. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I attempted to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Flagstaff logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Flagstaff logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest assessments on the benefit of a concept. Fortunately, he discussed it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that tend to hire an expert to create their logo design realize how crucial a logo design is for their business so they are way more invested in the outcome. Every logo project has it’s portion of hurdles, but the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Flagstaff book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it really is the most essential part of a printed book given that it is usually the first thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever have to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many instances 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of air travel and it was certainly a success.

 Flagstaff logo style utilized for advertising and marketing as well as a tag style for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be older cases. For this brand concept I sought to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Flagstaff, layout consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects because it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair design studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which related a feeling of ease and elegance for their new hair studio. I created a concept that did not go the obvious route of creating just a stylized orchid but alternatively designed a company logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately put the focus on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style developed for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design fashioned to illustrate the unique physical traits of the Arabian breed of horses. By having a distinctive head shape and high tail carriage, the Arabian is one of the most quite easily identifiable equine types in the world.

Las Cafe logo design a little dining establishment, layout includes a modified manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a modified script font which floats above a team of ornate lines and also dots.

Logo layout for a software developer the design attributes and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the symbolism supporting a company logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout developed for a Flagstaff indoor developer, design function a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Flagstaff interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Flagstaff logo design assignment was performed for a leadership expert that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a place to market their secondhand products to other sports enthusiasts. I tailored their Flagstaff logo design dsign along with a graphic that garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an Flagstaff area farm it was actually created for a commodities broker, and this company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to generate a image that projected self-confidence, effectiveness, and luxury.
Logo made for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is similar to a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to design a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.