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Florence Logo Design

Virtually every new Florence venture understands that they are in need of a logo, yet few entrepreneurs entirely comprehend the key role their logo design will perform in their success, or why one logo design works more effectively than another. A logo has an immediate and lasting influence on the financial success of a business, choose the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Florence companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle developed for a Florence coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening in an older part of town and wished to visualize a vintage feel without appearing as boring or low energy. I accomplished both jobs by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Florence medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and effects of diseases, especially the branch of healthcare that deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog made for a family members fun facility in Florence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - developed for Florence traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers tend not to capture locations or things but rather convey emotional experiences through the photos they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is representative of almost all professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable ¬†Florence logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Florence logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the client, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t even know so as to get impartial opinions on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo design recognize how important a logo design is for their business so they are much more vested in the result. Every logo design project has it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Florence publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most crucial part of a published book considering that it is in most cases the initial thing a person views in the bookstore. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a winner.

 Florence logo design used for advertising and also a label design for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this logo design I sought to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Florence, style include an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo design jobs considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo layout developed for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated an atmosphere of peace and connection for their new hair studio. I came up with a design which did not go the obvious course of designing just a stylized orchid but instead crafted a business logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to project to their customers.

Arabian horse logo design produced for a horse cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique logo concept styled to epitomize the unique physical traits of the Arabian type of equines. With a different head shape and very high tail carriage, the Arabian is one of the most immediately recognizable equine breeds in the world.

Las Coffee shop logo design a small restaurant, layout includes a changed script font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design contains a modified manuscript font style which hovers over a group of ornate lines and dots.

Logo layout for a software program programmer the layout features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning supporting a business logo is just as important as how it serves the organization it represents.

Evolve logo design created for a Florence interior designer, design feature a collection of red circles that converge as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the characters for letter V and also A in center of words advanced have been changed to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence logo design assignment was completed for a management consultant that aids business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell off their used items to other sports enthusiasts. I designed their Florence logo dsign utilizing an illustration which pulls in the attention of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo style has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really composed for an Florence area farm it was actually devised for a products broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projected esteem, financial success, and opulence.
Logo design developed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very easy to read from over a block away.