Florida Logo Design

Virtually every new Florida  venture realizes that they are in need of a logo, but few new business owners thoroughly grasp the vital role their logo will make in their becoming successful, or the reason that one business logo works more effectively than another. A business logo has a critical and long term impact on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Florida businesses prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand consideration, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo should be timeless and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were launching in an older section of the town and wanted to project a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled each of the tasks via designing a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria created for Florida medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, especially the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog made for a family fun facility in Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and also a tree - made for Florida traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area because travel photographers tend not to capture places or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo composition was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Florida  logo but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

Florida logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the client, even though he liked the concept, didn’t care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unbiased viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo comprehend how vital a logo is for their organization so they are way more invested in the result. Every logo project has it’s share of challenges, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Florida book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most essential part of a published book given that it is usually the first thing a person sees in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many cases 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was undoubtedly a winner.

Florida logo layout made use of for advertising and marketing and a tag layout for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that appeared to be vintage cases. For this business logo design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design produced for an orthodontist in Florida, layout include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs considering that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself will never have the opportunity to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a feeling of peace and class for their new hair studio. I created a design that didn’t go the obvious route of designing simply a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo style created for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo concept styled to exemplify the unique physical traits of the Arabian type of horses. With an identifiable head form and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse types in the whole world.

Las Cafe logo style a tiny dining establishment, layout includes a modified manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style consists of a modified script typeface which floats above a team of ornate lines as well as dots.

Logo layout for a software application developer the layout features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the business it stands for.

Develop logo style produced for a Florida interior designer, design feature a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florida  interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of the word progressed have been customized to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florida logo design project was performed for a leadership guide that helps business leaders to become more effective at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used products to other sports enthusiasts.

I tailored their Florida business logo design utilizing an image that pulls in the interest of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo style MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really produced for an Florida  farm it was in reality devised for an investments broker, and this creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a image that projected confidence, success, and luxury.

 Florida  Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for outwardly facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Luckily, in this particular case, I struck a bullseye with the first shot.

Logo design created for using an indicator for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.