Florida Logo Design

Each and every new Florida venture understands that they need a logo, but few new business owners entirely are aware of the key role their business logo will perform in their becoming successful, or exactly why one logo design works more effectively than another. A business logo has an instant and long-term impact on the success of a company, pick the right one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help Florida companies prosper, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be enduring and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike created for a Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This budding coffee roaster and coffee bar were actually opening in an old part of the town and wanted to cast a retro tone without coming across as monotonous or low energy. I accomplished both tasks by means of developing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide and bacteria made for Florida medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that examines the triggers and outcomes of diseases, mainly the field of healthcare that deals with the laboratory examination of samplings of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more attention grabbing and much more memorable.

logo layout with a jumping environment-friendly frog made for a family members enjoyable facility in Florida.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and also a tree - designed for Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche area because travel photographers don’t capture locations or things but instead convey emotional journeys by means of the photos they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I attempted to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Florida logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Florida logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design Project

The lion’s share of business logo design projects that I take on I seriously enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family as well as with people that they don’t even know so as to get impartial point of views on the benefit of a design concept. Fortunately, he talked about it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to create their logo design realize how essential a logo is for their organization so they are way more invested in the final result. Every logo design job possesses it’s portion of difficulties, but the largest obstacle is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Florida book publisher

Red Panda Publishers | Logo Design Project

The book spine is a narrow slice of real estate to work with, but it really is the most vital part of a printed book given that it is usually the primary thing a person views in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever get to spotlight their label and get their logo design in front of the men and women that shop for actual books. This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and depart yet it seems that in many cases 1 of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was surely a success.

 Florida logo layout made use of for advertising and a label style for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design Project

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo design I tried to come up with a logo that provided a fluid old style feel to it and could easily be utilized for every thing from a web site to an insignia on brand new cases that looked like they were from a different era.

Logo design developed for an orthodontist in Florida, design include an arc with lines intersecting with it to imply metal dental braces.

Kujak Orthodontics | Logo Design Project

Dentistry logo designs can be one of the most challenging logo jobs considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry. I really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on. Kujak Orthodontics provided such an opportunity and ultimately I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally logo created for a family not-for-profit, the logo includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to communicate. The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe specifically how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself will never have the likelihood to be comprehended.
Logo style created for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated an atmosphere of calmness and connection for their new hair salon. I came up with a design which didn’t go the obvious path of designing merely a stylized orchid but alternatively crafted a logo which implied a flower in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a business logo is usually the incorrect course and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they really wanted to project to their clients.
Arabian steed logo style created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design Project

ImageCo crafted an original organization logo concept tailored to illustrate the unique physical traits of the Arabian kind of horses. With an identifiable head shape and high tail posture, the Arabian is one of the most immediately recognizable horse types in the world.
Las Coffee shop logo layout a little restaurant, design consists of a customized manuscript typeface which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script typeface which floats above a team of ornate lines and also dots.

Logo design for a software designer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the substance behind a logo is equally as important as how it brands the enterprise it stands for.

Evolve logo design developed for a Florida indoor designer, layout attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design Project

Evolv Design is a Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word progressed have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Florida logo design assignment was undertaken for a management expert that helps business leaders to develop into more effective at handling people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell their used goods to other sports enthusiasts.

I tailored their Florida business logo design along with an illustration that garners the interest of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design

The MQ farms business logo concept wasn’t actually designed for an Florida area farm it was really devised for a products broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a brand mark that projected assurance, effectiveness, and opulence.

 Florida Logo design for a not-for-profit, Turning Factor Solutions - the logo design function for ostensibly facing arrow and also the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo design created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is evocative a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.