Alafaya Logo Design

Each and every new Alafaya company understands that they require a logo, yet few new business owners thoroughly understand the crucial role their organization logo will take in their success, or why one logo design functions better than another. A logo has an immediate and sustaining influence on the prosperity of a business, pick the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Alafaya businesses succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle developed for a Alafaya coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an older part of the community and hoped to cast a vintage tone without appearing as monotonous or low energy. I fulfilled both of these jobs by means of creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as bacteria made for Alafaya medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the causes and consequences of diseases, especially the branch of healthcare that deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be extremely literal with a concept and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more attention grabbing and even more meaningful.

logo design with a jumping green frog developed for a family fun facility in Alafaya.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, and also a tree - made for Alafaya traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys through the images they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Alafaya logo design but also to show the depth of her art and in the way that she perceives the world through the lens of her camera.

 Alafaya logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this particular type of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family as well as with other people that they don’t actually know so as to get neutral assessments on the value of a design. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo recognize how vital a logo is for their company so they are much more vested in the end result. Every logo design project possesses it’s share of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Alafaya book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, nevertheless it is the most essential part of a published book due to the fact that it is often the initial thing a person sees in the bookstore. With regard to a publisher, it’s the absolute best opportunity that they will likely ever have to promote their brand and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and although I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was definitely a winner.

 Alafaya logo layout made use of for advertising as well as a tag layout for Vintage Instance includes an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which looked to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in Alafaya, style consist of an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most difficult logo design jobs due to the fact that it appears that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo design includes 4 personalities staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout developed for a hair design studio featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a sense of contentment and elegance for their new hair studio. I created a concept that didn’t go the obvious direction of creating simply a stylized orchid but rather crafted a logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is in most cases the wrong direction and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they really wanted to project to their patrons.

Arabian equine logo design developed for a horse ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo design fashioned to embody the unique physical traits of the Arabian kind of equines. With an identifiable head form and very high tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the whole world.

Las Coffee shop logo style a little dining establishment, layout consists of a changed script font style which floats over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed manuscript typeface which floats above a team of ornate lines and also dots.

Logo design for a software designer the design attributes and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the organization it represents.

Evolve logo style produced for a Alafaya interior developer, design attribute a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Alafaya interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been modified to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Alafaya logo design assignment was completed for a management specialist that aids business leaders to become more efficient at managing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell their secondhand products to other sports enthusiasts. I created their Alafaya logo dsign along with a graphic which pulls in the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an Alafaya regional farm it was in reality designed for a products broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projected self-confidence, financial success, and prosperity.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.