Brownsville, Florida Logo Design

Every new Brownsville organization understands that they require a logo, however few new business owners entirely grasp the essential role their business logo will perform in their financial success, or why one logo design performs more effectively than another. A logo has a critical and long term impact on the success of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company.

The logos presented in the ImageCo portfolio help Brownsville, Florida companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require consideration, they can be understood in just a glance.
  2. Scalability: from labels to movie screens a scalable logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be lasting and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo style of a bike created for a Brownsville, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older part of the area and wanted to project a nostalgic atmosphere without coming across as monotonous or low energy. I achieved each of the jobs via designing a symbol design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscope slide as well as bacteria designed for Brownsville, Florida medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog developed for a family fun facility in Brownsville, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a path, a stream, and a tree - created for Brownsville, Florida traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but instead reveal emotional experiences through the images they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Brownsville logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Brownsville logo layout with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he loved the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family as well as with people that they don’t actually know so as to get neutral assessments on the worthiness of a design. Fortunately, he talked about it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire a professional to design their logo understand how vital a logo is for their organization so they are way more invested in the final result. Every logo job possesses it’s allotment of challenges, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Brownsville, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it is the most important part of a printed book since it is usually the first thing a person sees in the book shop. Concerning a publishing company, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many instances 1 of the items consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a spirit of air travel and it was definitely a winner.

 Brownsville logo layout utilized for advertising and also a tag design for Vintage Instance features an old font design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be much older cases. For this logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from another era.

Logo design created for an orthodontist in Brownsville, Florida, layout include an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs because it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the likelihood to be understood.

Logo layout created for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a spirit of serenity and connection for their new hair studio. I came up with a design which didn’t go the obvious route of making simply a stylized orchid but alternatively crafted a logo that implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they really wanted to transmit to their patrons.

Arabian steed logo style developed for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique brand concept customized to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail carriage, the Arabian is one of the very most easily identifiable equine types in the whole world.

Las Cafe logo design a tiny restaurant, layout contains a changed manuscript typeface which hovers over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design consists of a changed script font style which hovers above a group of elaborate lines as well as dots.

Logo layout for a software program designer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the substance behind a company logo is just as important as how it serves the organization it represents.

Advance logo layout created for a Brownsville, Florida indoor developer, style attribute a series of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brownsville, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Brownsville, Florida logo design project was performed for a management expert that aids business professionals to become more efficient at supervising people, expectations, and profitability.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a spot to market their used items to other sports enthusiasts. I designed their Brownsville logo dsign with an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Brownsville, Florida regional farm it was in reality created for a commodities broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to design a brand mark that projected confidence, financial success, and wealth.

 Brownsville Logo design for a not-for-profit, Transforming Factor Solutions - the logo style feature for externally dealing with arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Fortunately, in this particular case, I struck a bullseye with the first go.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the owner to create a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.