Acute Care 360 ImageCo, Citrus Park, Florida, FL,

ImageCo, Citrus Park, Florida, FL,

Evolv Design logo designed by ImageCo, Citrus Park, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Citrus Park, Florida, FL,

Citrus Park, Florida, FL,

ImageCo, Citrus Park, Florida, FL,

ImageCo, Citrus Park, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, Citrus Park, Florida, FL,

FSA OK logo designed by ImageCo, Citrus Park, Florida, FL,

Emerald Heights logo designed by ImageCo, Citrus Park, Florida, FL,

Club Sapphire logo designed by ImageCo, Citrus Park, Florida, FL,

Downtown Dogs logo designed by ImageCo, Citrus Park, Florida, FL,

WSBA logo designed by ImageCo, Citrus Park, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Citrus Park, Florida, FL,

Stoney Forensic logo designed by ImageCo, Citrus Park, Florida, FL,

Smart kernels logo designed by ImageCo, Citrus Park, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo that is both memorable and expresses the story about who you are or what you actually do is a massive job. The challenge is to make a logo design which is simple enough to be understood at a glance and imparts enough information that it can express who you are. However no logo design can absolutely tell your story or summarize your business, and going down that road usually makes for a brand identity design that performs neither. But, in experienced hands, it is possible to strike a balance between both and create a brand identity that both informs and emotes and hitting that sweet spot is what every business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am an independent branding specialist. For over twenty years I have been creating unforgettable logos and brand identity designs which tell stories and resonate with audiences. However don’t take my word for it, just check out my work and discover for yourself. I do not claim to be the greatest brand identity designer in the world, but, I do know what I’m doing and my customers tend to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such vehemence by individuals operating in the branding industry, that a person might question why so many people in branding agencies dislike logos as much as they seem to. It is definitely true that your logo is not your brand, but what does that mean for a business that has no logo? One thing is certain, it ensures that a brand with no logo will be faceless and easily forgotten.

Without a logo, a business’s brand is no more than a fading memory because customers would have nothing to anchor their experiences too.

Some compare a logo to a smile or a handshake which is somewhat true, however it’s actually much more than that. A logo is a brand’s anchor and it also serves as the cornerstone of a company’s brand. A logo functions as an anchor since the entire brand experience is secured to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once laid it will serve as the reference point for every building block that comes after it. A logo functions in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a defining reference point that helps guide a brand as it develops.

ImageCo is a visual branding business and our objective is to assist our clients lay that cornerstone as well as set that anchor. We help organizations look well established, more polished, and more knowledgeable. This ensures that our clients will always stand out, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Citrus Park LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs develop notable brand identities. We have undertaken brand design work for mechanics, universities, diamond miners, wedding singers, cafes, retailers, and just about every other kind of business you can envision. What makes ImageCo unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as if it will be used as an electric sign. As a result of our sign first approach our logo designs can, and have been employed in everything from fashion labels to electrical signs. Our sign first technique guarantees that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, understood, and always remembered no matter of scale or function.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to do, we do ourselves. Regardless of the type of project we undertake, logo design, web page, trade show exhibit, or electric sign, we do not, and never will job out our customer’s projects to 3rd parties located outside the US. When you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your design project and dictates the conditions of how we do business.

ASPECTS OF A GOOD LOGO DESIGN

Every new Citrus Park organization knows they require a logo, however few new business owners fully realize the essential role their logo can play in their financial success, or the reason that one logo functions better than another. A logo design has an instant and sustaining influence on the growth of a business, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Citrus Park companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a company logo must be ageless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark as well as the act of noting something to ensure that it could be recognized, its origin comes from the brand burned onto animals. Nowadays a brand indicates virtually anything with an intention, whether it be profit or political parties, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest directed at a target audience, it’s goal is to create a mental image that the target market will connect to.

Brand Image – An image planted and cultivated by advertising and marketing and identity design. When somebody says the brand names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the history of many branding companies you’ll find that they are frequently re-branded advertising firms. When somebody says they are in marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design that helps shape the perception of a firm, a product or a business. Brand identity designers produce logo designs, sign designs, product packaging, and collateral material such as cards, stationery, and brochures. Some visual designers also develop web sites and also software interfaces. The essential duty of a brand identity designer is to establish the visual cues and also an emotional tone with the goal of influencing activities, outcomes and assumptions.

select logos & signs

Retro logo style of a bike created for a Citrus Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were launching in an old part of town and wanted to visualize a retro feel without appearing as stodgy or low energy. I achieved each of the jobs by means of developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also bacteria created for Citrus Park clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and outcomes of diseases, mainly the field of medicine that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more unforgettable.

logo style with a jumping environment-friendly frog designed for a family enjoyable facility in Citrus Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Citrus Park travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences through the images they record. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Citrus Park logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Citrus Park logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, really did not care for my choice of birds. This man seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family as well as with individuals that they don’t even know so as to get honest judgements on the merit of a concept. Fortunately, he shared it with his whole family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how vital a logo is for their company so they are way more invested in the outcome. Every logo design job has it’s portion of hurdles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Citrus Park publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, but it is the most essential part of a published book given that it is usually the very first thing a person views in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will likely ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was certainly a success.

 Citrus Park logo layout utilized for marketing as well as a label style for Vintage Case includes an old font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be vintage cases. For this business logo design I sought to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Citrus Park, layout consist of an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects considering that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo design features 4 characters startled in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be comprehended.

Logo layout created for a Citrus Park hair design studio featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a sense of peace and connection for their new hair salon. I created a concept which did not go the obvious course of creating just a stylized orchid but rather delivered a company logo that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they really wanted to project to their customers.

Arabian steed logo layout developed for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct custom logo design tailored to exemplify the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe, A Citrus Park restaurant logo layout a little restaurant, layout contains a customized manuscript font which floats over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a modified manuscript typeface which hovers above a group of elaborate lines and dots.

Logo design for a software application developer the style attributes and also legendary Citrus Park aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it brands the enterprise it stands for.

Advance logo layout developed for a Citrus Parkinterior developer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Citrus Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, collaborates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, research, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Citrus Park, the personalities for letter V as well as A in middle of words progressed have been changed to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Citrus Park logo design assignment was completed for a leadership specialist that assists business professionals to develop into more successful at supervising people, expectations, and productivity.

A Citrus Park business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned products to other sports enthusiasts.

I tailored their Citrus Park logo design using an illustration that captures the attention of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Citrus Park company logo layout has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually created for an Citrus Park regional farm it was actually designed for a products broker, and this particular company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projected trust, financial success, and prosperity.

 Citrus Park Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly encountering arrow and the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of knowing where the target is. Fortunately, in this particular case, I struck a bullseye with the first try.

Logo created for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a renowned Citrus Park sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.