Clearwater Logo Design

Every new Clearwater business understands that they need a logo, but few entrepreneurs fully comprehend the crucial role their company logo will take in their success, or precisely why one logo design works far better than another. A business logo has a critical and long term effect on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and an impediment for the life span of a company. The logos presented in the ImageCo portfolio help Clearwater companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logos do not require contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Clearwater coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an old part of the community and wished to project a nostalgic vibe without coming across as boring or low energy. I accomplished the two jobs by means of designing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo style with a microscope slide as well as germs designed for Clearwater medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and consequences of diseases, mainly the branch of healthcare that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and even more meaningful.

logo layout with a jumping eco-friendly frog created for a family fun facility in Clearwater.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and also a tree - made for Clearwater travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession because travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with just words. I attempted to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Clearwater logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Clearwater logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t even know so as to get impartial point of views on the worthiness of a design. Fortunately, he talked about it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design recognize how important a logo design is for their business so they are way more invested in the final result. Every logo project has it’s allotment of obstacles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Clearwater book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most crucial part of a printed book given that it is often the primary thing a person sees in the book store. Concerning a publishing company, it’s the best opportunity that they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of airline flight and it was undoubtedly a success.

 Clearwater logo layout utilized for advertising as well as a label design for Vintage Case includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this custom logo concept I sought to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Clearwater, style include an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design projects because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business branding, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize precisely how people should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo style created for a hair design studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a feeling of peace and connection for their new hair salon. I came up with a concept that did not go the obvious path of crafting merely a stylized orchid but alternatively crafted a business logo which implied an orchid in the formation of a swirl blended in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a business logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately placed the importance on the perception that they really wanted to project to their customers.

Arabian equine logo design produced for an equine cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design styled to epitomize the unique physical traits of the Arabian kind of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine breeds in the world.

Las Coffee shop logo design a tiny restaurant, layout consists of a modified manuscript font which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, layout contains a changed script font which floats above a team of ornate lines as well as dots.

Logo style for a software program programmer the design functions as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the company it represents.

Progress logo layout developed for a Clearwater interior designer, style function a series of red circles that converge as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Clearwater interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Clearwater logo design project was carried out for a leadership consultant that enables business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to market their used equipment to other sports enthusiasts. I created their Clearwater logo design dsign with an illustration that garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Clearwater regional farm it was actually created for a products broker, and this company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to make a graphic that projects confidence, success, and luxury.
Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.