Acute Care 360 ImageCo, Davie, Florida, FL,

ImageCo, Davie, Florida, FL,

Evolv Design logo designed by ImageCo, Davie, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Davie, Florida, FL,

Davie, Florida, FL,

ImageCo, Davie, Florida, FL,

ImageCo, Davie, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, Davie, Florida, FL,

FSA OK logo designed by ImageCo, Davie, Florida, FL,

Emerald Heights logo designed by ImageCo, Davie, Florida, FL,

Club Sapphire logo designed by ImageCo, Davie, Florida, FL,

Downtown Dogs logo designed by ImageCo, Davie, Florida, FL,

WSBA logo designed by ImageCo, Davie, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Davie, Florida, FL,

Stoney Forensic logo designed by ImageCo, Davie, Florida, FL,

Smart kernels logo designed by ImageCo, Davie, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Creating a brand identity or a logo design that is both unforgettable and tells the story of who you are or what you do is a herculean undertaking. The challenge is to generate a logo design which is simplistic enough to be comprehended at a glimpse and imparts enough information that it can articulate who you are. But no logo can genuinely tell your story or summarize your organization, and moving down that path often makes for a logo design that does neither. But, in skilled hands, it is quite possible to strike a balance between both and create a logo that both informs and emotes and hitting that sweet spot is what every business should wish for from their brand identity designer.

ImageCo is one person, Tim Garner, I am a freelance branding specialist. For over 20 years I ‘ve been designing unforgettable logos and brand identity designs which tell stories and resonate with audiences. But don’t take my word for it, check out my portfolio and discover for yourself. I don’t assert that I’m the best designer in the world, however, I do know what Iam doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by people working in the branding industry, that one might question why so many people in branding agencies hate logo designs as much as they seem to. It is quite true that your logo is not your brand, however what does that make a brand that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and quickly forgotten.

Without a visual identity, a business’s brand is really nothing more than a fading memory because consumers would have virtually nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is slightly true, however it’s also a lot more than that. A logo is a brand’s anchor and it also acts as the cornerstone of an organization’s brand image. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when constructing the foundation of the structure above it, and once it is laid it will serve as the reference point for every stone that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a defining reference point that helps guide a brand as it expands.

ImageCo is a brand identity agency and our objective is to help our clients lay that cornerstone and drop that anchor. We help companies look more established, more polished, and more experienced. This helps ensure that our clients will always be taken seriously, and are not only entitled to a seat at the table, but look like they should be seated at the head of that table.

Davie LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish memorable brand identities. We’ve performed logo design work for mechanics, schools, diamond miners, wedding singers, coffee shops, retail stores, and just about every other kind of business concern you can think of. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electrical sign. As a result of our sign first strategy our identity designs can, and have been utilized in everything from clothing labels to neon signs. Our sign first approach guarantees that our logo designs are just as successful whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered regardless of scale or use.

American Made ★ Design

The one difference that truly sets ImageCo apart from other design companies that you might have found on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to do, we do in-house. Irrespective of the type of project we undertake, logo, website design, trade show exhibition, or commercial sign, we do not, and never will contract out our customer’s projects to companies based outside the US. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your design project and determines the terms of how my customers and I do business.

CHARACTERISTICS OF A POWERFUL LOGO DESIGN

Virtually every new Davie company knows they need a logo, but few start-ups thoroughly recognize the essential role their logo can make in their success, or the reason that one logo works better than another. A business logo has a critical and lasting impact on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Davie companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos which function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a business logo needs to be ageless and will feel equally relevant today, tomorrow, and forty years from now.

understand your brand

Brand – It is a verb as well as a noun, it’s an identifying mark and the act of denoting something to make sure that it could be distinguished, its foundation comes from the brand branded onto livestock. Today a brand symbolizes virtually anything with an intention, whether it be profit or politics, a brand is an innate aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive sister, they are both from the exact same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s objective is to create a mental image that the audience can connect to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person mentions the names Lamborghini or Mustang what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and that is what makes people want those brands. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you reflect on the beginning of most branding firms you’ll discover that they are often rebranded marketing and advertising firms. When a person states they are in advertising and marketing most people will likely have a preconceived notion about the type of work they do anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that concentrates on a kind of visual design which helps shape the perception of a company, a product or an institution. Brand identity designers develop logo designs, sign designs, packaging, and collateral material such as cards, stationery, as well as brochures. Some identity designers also design sites and software interfaces. The crucial role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, results and also understandings.

Featured logos & signs

Retro logo style of a bicycle produced for a Davie coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older section of the town and wanted to project a nostalgic vibe without coming across as boring or low energy. I accomplished the two jobs by creating a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide as well as germs created for Davie medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, especially the field of medicine which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog created for a family members fun facility in Davie.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a trail, a stream, and a tree - created for Davie travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers don’t capture places or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Davie logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Davie logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with individuals that they don’t even know so as to get unprejudiced assessments on the value of a design. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo realize how essential a logo design is for their organization so they are way more vested in the final result. Every logo design job possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Davie publication author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most critical part of a published book since it is usually the very first thing a person views in the bookstore. For a publisher, it’s the optimal opportunity that they will likely ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the things folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a sense of flight and it was undoubtedly a success.

 Davie logo design made use of for advertising and marketing as well as a tag style for Vintage Situation features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be much older cases. For this custom logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for every thing from a web site to a label on brand new cases that looked like they were from a different generation.

Logo design produced for an orthodontist in Davie, style include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a Davie hair style studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which related an atmosphere of contentment and elegance for their new hair salon. I created a design that did not go the obvious route of making merely a stylized orchid but instead designed a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo is frequently the wrong path and in this case, the design ended up not being about the orchid but alternately put the focus on the emotion that they really wanted to project to their clients.

Arabian horse logo design created for a steed cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique business logo concept customized to manifest the unique physical traits of the Arabian type of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable horse breeds in the entire world.

Las Cafe, A Davie Coffee shop logo design a tiny restaurant, style contains a customized manuscript typeface which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout contains a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Logo layout for a software program developer the style functions as well as iconic Davie component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in many cases the significance behind a logo is just as important as how it brands the organization it stands for.

Advance logo design developed for a Davieindoor designer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Davie interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Davie, the personalities for letter V and A in middle of the word progressed have been customized to link straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Davie logo design project was completed for a leadership specialist that aids business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A Davie business logo layout featuring a fisherman in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand items to other sports enthusiasts.

I created their Davie business logo design with an illustration which grabs the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.

Logo design MQ ranches, this Davie company logo style has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Davie area farm it was in reality designed for a commodities broker, and this particular business logo was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to generate a brand mark that projected trust, success, and luxury.

 Davie Logo design for a not-for-profit, Turning Point Solutions - the logo style function for outwardly dealing with arrow as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Luckily, in this case, I hit a bullseye with the 1st try.

Logo developed for using a sign for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a popular Davie sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to design a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.