Acute Care 360 ImageCo, Deerfield Beach, Florida, FL,

ImageCo, Deerfield Beach, Florida, FL,

Evolv Design logo designed by ImageCo, Deerfield Beach, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Deerfield Beach, Florida, FL,

Deerfield Beach, Florida, FL,

ImageCo, Deerfield Beach, Florida, FL,

ImageCo, Deerfield Beach, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, Deerfield Beach, Florida, FL,

FSA OK logo designed by ImageCo, Deerfield Beach, Florida, FL,

Emerald Heights logo designed by ImageCo, Deerfield Beach, Florida, FL,

Club Sapphire logo designed by ImageCo, Deerfield Beach, Florida, FL,

Downtown Dogs logo designed by ImageCo, Deerfield Beach, Florida, FL,

WSBA logo designed by ImageCo, Deerfield Beach, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Deerfield Beach, Florida, FL,

Stoney Forensic logo designed by ImageCo, Deerfield Beach, Florida, FL,

Smart kernels logo designed by ImageCo, Deerfield Beach, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Developing a brand identity or a logo design that is both memorable and tells the story of who you are or what you do is a significant task. The challenge is to make a logo design which is simplistic enough to be comprehended at a glimpse and conveys enough information that it can express who you are. However no logo design can totally tell your story or explain your organization, and travelling down that path frequently makes for a logo design that does neither. Although, in skillful hands, it is possible to strike a balance between both and create a logo that both informs and emotes and hitting that sweet spot is what every business should hope for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding professional. For over two decades I ‘ve been creating memorable logos and brand identity designs that tell stories and resonate with viewers. But don’t take my word for it, just check out my portfolio and see for yourself. I do not claim to be the greatest designer in the world, but, I do know what I’m doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often stated with such emphasis by individuals working in the branding industry, that a person has to wonder why so many people in branding firms hate logo designs as much as they seem to. It is definitely true that your logo is not your brand, however what does that mean for a business that has no logo? One thing is certain, it all but guarantees that a brand with no logo will be faceless and forgettable.

Without a logo, a business’s brand is really nothing more than a fading memory because people would have virtually nothing to anchor their brand experiences too.

Some people compare a business’s logo to a smile or a handshake which is slightly true, however it’s also a lot more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand image. A logo serves as an anchor since the entire brand experience is anchored to it. It is also a brand’s cornerstone, because a cornerstone is the first stone placed when building the foundation of the structure above it, and once it is laid it will be the guiding reference point for every stone that comes after it. A logo functions in the same way, it is a foundational building block that supports the organization it represents, and it continuously serves as a reference point that guides a brand as it grows.

ImageCo is a brand identity firm and our mission is to help our customers lay that cornerstone as well as drop that anchor. We help companies look established, more polished, and more experienced. This ensures that our clients will always stand out, and are not only worthy of a seat at the table, but look like they ought to be seated at the head of that table.

Deerfield Beach LOGO DESIGN​

For over two decades ImageCo has been helping small business owners establish memorable brand identities. We’ve undertaken logo design work for ranchers, schools, diamond miners, wedding singers, restaurants, retailers, and virtually every other kind of business you can think of. What makes ImageCo different compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every logo design project as though it will be employed as an electrical sign. Because of our sign first approach our designs can, and have been utilized in everything from clothing labels to electrical signs. Our sign first method insures that our logo designs are equally effective whether they are used in television commercials or web apps, they are consistently identifiable, comprehended, and always remembered regardless of size or use.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design agencies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. Irrespective of the type of design project we undertake, business logo, business website, trade show banners, or electric sign, we do not, and never will job-out our client’s projects to agencies located outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a broker that increases the price of your design project and determines the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Deerfield Beach business knows they require a logo, but few start ups thoroughly grasp the key role their logo design can play in their financial success, or precisely why one logo design works far better than another. A logo has a critical and long-term impact on the financial success of a company, choose the correct one and it will make the door swing and phone ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Deerfield Beach businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logo designs do not need consideration, they can be understood in merely a glance.
  2. Scalability: from clothing labels to retail signs a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or company they represent.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is both a verb as well as a noun, it’s an identifying mark as well as the process of noting something to make sure that it can be distinguished, its foundation comes from the brand burned onto livestock. Nowadays a brand indicates virtually anything with an objective, regardless if it be revenue or government agencies, a brand is an inherent aspect of defining the worth of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are each from the same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to develop an image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody states the names Ferrari or Corvette what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people buy those brands. Brand image is why people get specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the beginning of most branding companies you’ll discover that they are often re-branded marketing companies. When someone states they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. Yet when someone claims “I am in branding”… it simply seems more impressive, probably it’s since most people don’t understand what it implies to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that explains the visual elements of a product or agency that affect understandings. This primarily includes the name, the logo design, the packaging, the colors utilized yet can likewise include sound, lighting, texture, signage, actually anything that can be seen, touched or listened to are part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that specializes in a kind of visual design which helps form the image of a company, a product or an organization. Brand identity designers create logo designs, signage designs, product packaging, as well as collateral products such as business cards, stationery, and brochures. Some visual designers also develop sites as well as user interfaces. The crucial duty of a brand identity designer is to create the visual cues as well as an emotional tone with the goal of influencing activities, end results as well as assumptions.

Featured SIGNS & LOGOS

Retro logo style of a bicycle produced for a Deerfield Beach coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually launching in an old part of the city and hoped to project an old-fashioned tone without appearing as stodgy or low energy. I achieved both of these tasks via designing a sign concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as germs made for Deerfield Beach clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and outcomes of diseases, mainly the branch of healthcare which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and even more unforgettable.

logo design with a jumping green frog developed for a household fun facility in Deerfield Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - created for Deerfield Beach traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the images they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Deerfield Beach logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Deerfield Beach logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his aversion for this particular kind of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family as well as with folks that they don’t even know so as to get neutral viewpoints on the benefit of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire an expert to design their logo design recognize how important a logo design is for their organization so they are much more vested in the outcome. Every logo job has it’s portion of difficulties, however the greatest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Deerfield Beach book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it really is the most important part of a printed book since it is ordinarily the initial thing a person views in the bookstore. Concerning a publishing company, it’s the most ideal opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many cases 1 of the items folks tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of air travel and it was undoubtedly a success.

 Deerfield Beach logo style used for advertising and marketing and also a label design for Vintage Situation includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be much older cases. For this logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could be utilized for everything from a web site to an insignia on brand new cases that appeared like they were from a different era.

Logo created for an orthodontist in Deerfield Beach, design consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs because it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate how individuals ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a Deerfield Beach hair style workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related an atmosphere of calmness and class for their new hair salon. I created a concept which didn’t go the obvious route of designing simply a stylized orchid but instead delivered a logo that suggested an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is in most cases the wrong path and in this case, the design ended up not being about the flower but alternately put the importance on the perception that they wanted to forecast to their clients.

Arabian horse logo style created for a steed ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design fashioned to symbolize the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail posture, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe, A Deerfield Beach restaurant logo layout a little dining establishment, layout contains a modified script typeface which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, design consists of a customized manuscript font style which hovers over a team of luxuriant lines and also dots.

Logo design for a software designer the layout features as well as famous Deerfield Beach component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the business owner of the company and in many cases the significance behind a logo is equally as important as how it brands the company it stands for.

Evolve logo design developed for a Deerfield Beachinterior developer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Deerfield Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Leadership Solutions in Deerfield Beach, the personalities for letter V and also A in middle of words advanced have been changed to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Deerfield Beach logo design job was done for a leadership advisor that assists business professionals to develop into more successful at supervising people, expectations, and profitability.

A Deerfield Beach business logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their secondhand equipment to other sports enthusiasts.

I created their Deerfield Beach business logo design using an illustration which pulls in the attention of traffic and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.

Logo layout MQ ranches, this Deerfield Beach company logo style has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really designed for an Deerfield Beach regional farm it was in reality devised for a products broker, and this particular logo design was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projects assurance, financial success, and luxury.

 Deerfield Beach Logo design for a nonprofit, Turning Point Solutions - the logo layout function for outwardly dealing with arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the first go.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a famous Deerfield Beach sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.