Estero, Florida Logo Design

Nearly every new Estero venture realizes that they need a logo, but few entrepreneurs entirely grasp the pivotal role their company logo will play in their becoming successful, or why one logo design functions more effectively than another. A logo design has an immediate and lasting effect on the prosperity of a business, pick the correct one and it can make the door swing and phone ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of an organization.

The logos featured in the ImageCo portfolio help Estero, Florida businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Estero, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older section of the city and hoped to project a vintage feel without appearing as uninteresting or low energy. I accomplished each of the tasks by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide and also germs made for Estero, Florida medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more attention grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog made for a family members enjoyable facility in Estero, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - made for Estero, Florida traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but instead reveal emotional experiences by means of the images they record. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Estero logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Estero logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with colleagues and family as well as with other people that they don’t even know so as to get unbiased judgements on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world because the people that have a tendency to hire an expert to design their business logo comprehend how important a logo is for their organization so they are much more invested in the end result. Every logo design job has it’s portion of hurdles, however the largest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Estero, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most important part of a printed book due to the fact that it is usually the first thing a person sees in the book store. Regarding a publishing company, it’s the absolute best opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many occurrences 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was certainly a success.

 Estero logo layout made use of for advertising and marketing and a label layout for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be vintage cases. For this business logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Estero, Florida, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging logo design jobs considering that it seems that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the exact same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family not-for-profit, the logo features 4 characters staggered in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.

Logo layout developed for a hair style workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected an atmosphere of tranquility and class for their new hair salon. I created a concept which didn’t go the obvious course of crafting merely a stylized orchid but instead created a business logo which suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the emphasis on the perception that they wanted to project to their clients.

Arabian horse logo style developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo concept fashioned to embody the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the most easily identifiable equine types in the world.

Las Cafe logo style a little restaurant, style contains a modified script font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, style includes a changed manuscript font style which floats over a group of ornate lines and also dots.

Logo style for a software developer the layout attributes and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in quite a few cases the symbolism supporting a company logo is just as important as how it brands the enterprise it represents.

Advance logo style developed for a Estero, Florida interior designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Estero, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and also A in center of words progressed have actually been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Estero, Florida logo design project was carried out for a management advisor that assists business professionals to develop into more effective at managing people, expectations, and productivity.
A logo style including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to sell off their previously owned items to other sports enthusiasts. I tailored their Estero logo dsign along with a graphic that seizes the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really produced for an Estero, Florida regional farm it was in reality developed for a products broker, and this company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to produce a brand mark that projected self-assurance, financial success, and wealth.

 Estero Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly facing arrowhead and the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the very first try.

Logo developed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is similar to a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to develop a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.