Fort Myers, Florida Logo Design

Virtually every new Fort Myers business person understands that they require a logo, however few new business owners entirely realize the key role their logo can play in their financial success, or exactly why one logo design performs far better than another. A logo has an instant and sustaining impact on the success of a business, select the correct one and it will make the door swing and cash register ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a business.

The logos featured in the ImageCo portfolio help Fort Myers, Florida companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in just a glance.
  2. Scalability: from labels to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo should be ageless and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike created for a Fort Myers, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening up in an old part of town and hoped to visualize an old-fashioned tone without coming across as uninteresting or low energy. I achieved both tasks by developing a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and also germs created for Fort Myers, Florida medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the triggers and outcomes of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog designed for a family members fun center in Fort Myers, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - made for Fort Myers, Florida traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead convey emotional journeys through the images they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Myers logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Fort Myers logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family members as well as with other people that they don’t even know so as to get honest judgements on the merit of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to design their logo design realize how crucial a logo design is for their company so they are much more invested in the result. Every logo job has it’s allotment of challenges, but the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Fort Myers, Florida publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is ordinarily the first thing a person views in the book store. Regarding a publisher, it’s the opportunity that they will likely ever have to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many instances 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of airline flight and it was surely a success.

 Fort Myers logo design utilized for marketing and a tag design for Vintage Situation includes an old font style layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that appeared to be antique cases. For this business logo concept I strove to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo developed for an orthodontist in Fort Myers, Florida, style consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo jobs because it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters surprised in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people should think or feel they don’t understand the purpose of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the likelihood to be comprehended.

Logo style created for a hair layout workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a feeling of relaxation and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating merely a stylized orchid but rather designed a logo which implied an orchid in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is more often than not the wrong route and in this case, the design ended up not being about the flower but instead laid the focus on the perception that they really wanted to forecast to their clients.

Arabian equine logo design produced for a steed cattle ranch that specializes in reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept tailored to manifest the unique physical traits of the Arabian type of equines. By having a different head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable equine lineages in the world.

Las Cafe logo layout a small dining establishment, style includes a modified manuscript font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design consists of a changed script typeface which hovers above a team of luxuriant lines and also dots.

Logo style for a software designer the design functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in quite a few cases the meaning behind a business logo is equally as important as how it serves the business it represents.

Evolve logo style produced for a Fort Myers, Florida indoor designer, layout feature a collection of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Myers, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in center of the word advanced have actually been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fort Myers, Florida logo design job was carried out for a leadership consultant that aids business professionals to develop into more effective at supervising people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a location to sell their secondhand products to other sports enthusiasts. I created their Fort Myers logo dsign utilizing an image that garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Fort Myers, Florida regional farm it was in reality developed for a products broker, and this brand was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a graphic that projected self-confidence, effectiveness, and luxury.

 Fort Myers Logo design for a nonprofit, Transforming Factor Solutions - the logo layout attribute for externally encountering arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the opportunity to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first go.

Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.