Fort Myers, Florida Logo Design

Virtually every new Fort Myers venture knows they require a logo, however few entrepreneurs thoroughly comprehend the pivotal role their business logo will make in their success, or exactly why one logo design functions better than another. A logo has a critical and lasting effect on the financial success of a company, select the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Fort Myers, Florida businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike produced for a Fort Myers, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening up in an older section of the area and wanted to project a nostalgic tone without appearing as monotonous or low energy. I achieved the two jobs by developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

medical logo design with a microscope slide and also germs created for Fort Myers, Florida clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the causes and outcomes of diseases, especially the field of healthcare which deals with the clinical assessment of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and even more memorable.

logo design with a leaping environment-friendly frog created for a family members fun center in Fort Myers, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - developed for Fort Myers, Florida travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I tried to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fort Myers logo but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Fort Myers logo layout with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get honest judgements on the value of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo recognize how vital a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s share of difficulties, but the largest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Fort Myers, Florida book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most essential part of a printed book due to the fact that it is in most cases the initial thing a person views in the book shop. Concerning a publishing company, it’s the most ideal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the traits people tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to confering a spirit of air travel and it was undoubtedly a success.

 Fort Myers logo style utilized for advertising and marketing and a tag design for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this logo concept I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo design produced for an orthodontist in Fort Myers, Florida, layout include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the very same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be understood.

Logo design produced for a hair layout studio featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that projected an atmosphere of ease and class for their new hair studio. I came up with a design which didn’t go the obvious course of designing just a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is frequently the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the feeling that they wanted to transmit to their clients.

Arabian steed logo layout produced for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo design tailored to symbolize the unique physical traits of the Arabian pedigree of horses. By having an unique head form and very high tail carriage, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Coffee shop logo design a little restaurant, style consists of a modified script typeface which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, design contains a changed manuscript font style which hovers above a team of ornate lines and dots.

Logo layout for a software program programmer the layout attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the enterprise it stands for.

Evolve logo style created for a Fort Myers, Florida interior developer, style feature a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Myers, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location assessments, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have actually been modified to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fort Myers, Florida logo design project was carried out for a leadership coach that assists business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their previously owned equipment to other sports enthusiasts. I created their Fort Myers logo design dsign along with a graphic which garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Fort Myers, Florida regional farm it was in reality designed for a products broker, and this particular trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to produce a brand mark that projected confidence, financial success, and luxury.

 Fort Myers Logo design for a not-for-profit, Turning Factor Solutions - the logo design feature for outwardly encountering arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo design created for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.