Acute Care 360 ImageCo, Fort Walton Beach, Florida, FL,

ImageCo, Fort Walton Beach, Florida, FL,

Evolv Design logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Fort Walton Beach, Florida, FL,

ImageCo, Fort Walton Beach, Florida, FL,
ImageCo, Fort Walton Beach, Florida, FL,

Mid Valley Pathology logo designed by ImageCo, Fort Walton Beach, Florida, FL,

FSA OK logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Emerald Heights logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Club Sapphire logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Downtown Dogs logo designed by ImageCo, Fort Walton Beach, Florida, FL,

School board logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Stoney Forensic logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Smart kernels logo designed by ImageCo, Fort Walton Beach, Florida, FL,

POINTERS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they can not reimburse the time you commit which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design agency can only be evaluated from the quality of their design work, if the work in their portfolio does not feature actual samples odds are they will not be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s goal is to mirror your unique vision for your company. If a logo designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they can get paid.

Fort Walton Beach LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs establish memorable brand identities. We have performed branding work for ranchers, schools, heart surgeons, wedding singers, bistros, retail stores, and virtually every other kind of business concern you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every brand identity project as though it will be used as an electrical sign. As a result of our sign first method our identity designs can, and have been used in everything from fashion labels to electrical signs. Our sign first approach guarantees that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered irrespective of size or purpose.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design agencies that you probably have come across online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do ourselves. No matter the kind of design project we undertake, logo, website design, trade show display, or electrical sign, we do not, and never will contract out our customer’s projects to 3rd parties based outside the USA. Whenever you call us at 1-855-IMAGECO the party that picks up the telephone is ImageCo’s owner and designer, not a go-between that marks up the price of your project and determines the terms of how we do business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Fort Walton Beach company realizes that they probably need a logo, however few new business owners thoroughly realize the crucial role their business logo can perform in their financial success, or precisely why one logo works far better than another. A company logo has a critical and sustaining impact on the growth of a company, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Fort Walton Beach businesses succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t need consideration, they can be grasped in merely a glance.
  2. Scalability: from business cards to store signs a scalable logo design will be legible and just as emotive at any scale.
  3. Versatility: logos which work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or organization they brand.
  5. Relevance: a business logo should be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb and also a noun, it is an identifying mark and the act of marking something to ensure that it can be distinguished, its genesis originates from the mark burned onto livestock. Nowadays a brand represents virtually anything with a motive, regardless if it be revenue or government agencies, a brand is an inherent aspect of specifying the worth of a specific thing in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the same family, the difference being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target market, it’s objective is to develop a mental image that the audience will likely connect to.

Brand Image – An image planted and cultivated through advertising and marketing and also identity design. When someone mentions the names Ferrari or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes people purchase those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the beginning of the majority of branding companies you’ll find that they are often re-branded advertising agencies. When a person says they are in advertising and marketing most individuals will likely have an idea about what they do. However when someone states “I am in branding”… it simply seems much more impressive, probably it’s since the majority of people do not fully understand what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that influence understandings. This primarily includes the name, the logo, the packaging, the colors utilized however can additionally consist of sound, lighting, texture, signage, just about anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design which helps shape the perception of a firm, a product or a business organization. Brand identity designers develop logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, as well as sales brochures. Some identity designers also build web sites as well as user interfaces. The important role of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing actions, end results as well as understandings.

select logos & signs

Retro logo layout of a bike developed for a Fort Walton Beach coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older part of the town and really wanted to cast an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled each of the tasks via developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscopic lense slide and also bacteria designed for Fort Walton Beach medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and consequences of diseases, especially the field of healthcare which deals with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and much more meaningful.

logo style with a leaping eco-friendly frog designed for a family members fun center in Fort Walton Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, as well as a tree - made for Fort Walton Beach travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all good photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Fort Walton Beach logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Fort Walton Beach logo style with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to create their logo design recognize how vital a logo design is for their organization so they are much more invested in the result. Every logo job possesses it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Fort Walton Beach book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most vital part of a published book considering that it is in most cases the first thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity that they will ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems like that in many instances one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to imparting a good sense of airline flight and it was certainly a victory.

 Fort Walton Beach logo style used for advertising and marketing as well as a label design for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be vintage cases. For this business logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for anything from a website to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Fort Walton Beach, style include an arc with lines intersecting with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo design jobs because it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design developed for a Fort Walton Beach hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which projected a feeling of simplicity and class for their new hair studio. I came up with a design that didn’t go the obvious course of making merely a stylized orchid but instead designed a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately put the emphasis on the emotion that they really wanted to transmit to their patrons.

Arabian horse logo design created for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo concept fashioned to illustrate the unique physical traits of the Arabian type of equines. With an identifiable head form and very high tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the whole world.

Las Cafe, A Fort Walton Beach Coffee shop logo design a small dining establishment, style includes a changed script typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a modified script font which floats over a group of luxuriant lines and also dots.

Logo layout for a software program developer the design functions and famous Fort Walton Beach element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the company and in quite a few cases the significance behind a logo is equally as important as how it serves the company it represents.

Progress logo layout created for a Fort Walton Beachindoor designer, layout feature a series of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fort Walton Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions in Fort Walton Beach, the characters for letter V and A in center of words progressed have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fort Walton Beach logo design project was done for a management coach that helps business leaders to become more successful at managing people, expectations, and productivity.

A Fort Walton Beach business logo design featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned products to other sports enthusiasts.

I created their Fort Walton Beach logo design with an image which pulls in the interest of traffic and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Fort Walton Beach company logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually composed for an Fort Walton Beach area farm it was really developed for a products broker, and this particular logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop an identity that projected confidence, effectiveness, and affluence.

 Fort Walton Beach Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly encountering arrowhead as well as the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I struck a bullseye with the very first go.

Logo design developed for using a sign for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known Fort Walton Beach sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the owner to design a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Electrical sign design for Fort Walton Beach restaurnat designed by Fort Walton Beach Sign Shop
Fort Walton Beach logo design and brand identity design for Fort Walton Beach commercial businesses
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,

Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,
Logo designed by ImageCo, Fort Walton Beach, Florida, FL,