Four Corners, Florida Logo Design

Each and every new Four Corners company understands that they are in need of a logo, but few entrepreneurs entirely are aware of the essential role their logo design will take in their financial success, or why one logo design performs better than another. A company logo has an instant and long term influence on the prosperity of a company, go with the right one and it can make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business.

The logos featured in the ImageCo portfolio help Four Corners, Florida businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not demand consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Four Corners, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an old section of the area and really wanted to cast a nostalgic feel without appearing as uninteresting or low energy. I fulfilled both jobs by creating a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide as well as germs created for Four Corners, Florida clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, mainly the branch of healthcare that works with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and a lot more memorable.

logo design with a leaping green frog designed for a household fun facility in Four Corners, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, as well as a tree - made for Four Corners, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather convey emotional journeys through the pictures they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be revealed with just words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Four Corners logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Four Corners logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage all of them to share it with friends and family as well as with folks that they don’t actually know so as to get unbiased opinions on the worthiness of a design. Fortunately, he discussed it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo design understand how important a logo is for their business so they are much more vested in the end result. Every logo design job possesses it’s share of obstacles, but the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Four Corners, Florida book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most important part of a printed book since it is usually the primary thing a person sees in the book store. With regard to a publisher, it’s the most ideal opportunity they will ever get to spotlight their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the items people tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to confering a spirit of air travel and it was undoubtedly a success.

 Four Corners logo layout made use of for advertising as well as a label layout for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which seemed to be older cases. For this logo design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Four Corners, Florida, layout consist of an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the very same way dental offices do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how individuals ought to think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself will never have the likelihood to be comprehended.

Logo design created for a hair layout workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a spirit of ease and class for their new hair salon. I came up with a design which did not go the obvious path of crafting just a stylized orchid but alternatively designed a logo which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting emphasis on the logo design using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the main focus on the perception that they wanted to transmit to their customers.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original organization logo design styled to epitomize the unique physical traits of the Arabian kind of equines. With an identifiable head shape and very high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the entire world.

Las Cafe logo style a small dining establishment, style consists of a modified manuscript font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, style contains a customized manuscript font which floats over a group of luxuriant lines as well as dots.

Logo design for a software application developer the design attributes as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance behind a business logo is just as important as how it brands the organization it represents.

Develop logo design developed for a Four Corners, Florida indoor designer, style feature a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Four Corners, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, location inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Four Corners, Florida logo design job was undertaken for a management specialist that assists business professionals to develop into more successful at overseeing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their used products to other sports enthusiasts. I created their Four Corners logo dsign along with a graphic which pulls in the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Four Corners, Florida area farm it was really created for a products broker, and this particular logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to create a brand mark that projects confidence, effectiveness, and wealth.

 Four Corners Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for ostensibly dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this particular case, I struck a bullseye with the very first go.

Logo design developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to produce a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.