Fruit Cove Logo Design

Each and every new Fruit Cove organization understands that they require a logo, however few new business owners fully comprehend the vital role their logo design will play in their financial success, or exactly why one logo design works more effectively than another. A company logo has an immediate and long term influence on the growth of a company, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Fruit Cove companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and forty years from now.

Retro logo design of a bike developed for a Fruit Cove coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were opening up in an older part of the area and wanted to visualize a retro feel without coming across as boring or low energy. I achieved the two jobs by designing a logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo style with a microscope slide and also germs designed for Fruit Cove clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and effects of diseases, especially the branch of healthcare that works with the laboratory examination of samples of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and even more unforgettable.

logo style with a leaping environment-friendly frog made for a family members fun center in Fruit Cove.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a trail, a stream, and a tree - created for Fruit Cove traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers don’t shoot places or things but instead communicate emotional journeys through the photos they record. The thought behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I made an effort to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fruit Cove logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Fruit Cove logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but the client, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo recognize how important a logo is for their company so they are way more invested in the end result. Every logo design job has it’s share of difficulties, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Fruit Cove publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it really is the most vital part of a published book considering that it is usually the first thing a person views in the book store. Regarding a publishing company, it’s the absolute best opportunity they will likely ever have to spotlight their label and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many instances one of the aspects consumers tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was surely a winner.

 Fruit Cove logo layout used for marketing as well as a label design for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be older cases. For this business logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Fruit Cove, layout consist of an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo design projects because it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the very same way dental practitioners do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be understood.

Logo style developed for a hair design workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a spirit of serenity and class for their new hair salon. I came up with a design which didn’t go the obvious direction of creating simply a stylized orchid but instead delivered a logo that implied an orchid in the formation of a swirl blended into the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to project to their patrons.

Arabian horse logo layout produced for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand design customized to symbolize the unique physical traits of the Arabian type of equines. With an unique head shape and high tail posture, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Coffee shop logo layout a tiny restaurant, layout includes a customized manuscript font style which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a changed script font style which hovers above a team of ornate lines and dots.

Logo design for a software program developer the layout functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the substance behind a business logo is equally as important as how it serves the business it stands for.

Progress logo style produced for a Fruit Cove interior designer, design feature a series of red circles that intersect as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fruit Cove interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word advanced have been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fruit Cove logo design job was completed for a management advisor that helps business professionals to become more successful at managing people, expectations, and productivity.

A logo style featuring an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a location to sell off their used equipment to other sports enthusiasts. I created their Fruit Cove logo design dsign with an image which garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually created for an Fruit Cove area farm it was really developed for a products broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projected assurance, financial success, and luxury.
Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.