Gainesville Logo Design

Every new Gainesville business realizes that they need a logo, yet few new business owners entirely understand the key role their company logo can take in their success, or the reason that one logo design works more effectively than another. A logo has an immediate and lasting impact on the financial success of a company, pick the right one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the longevity of an organization. The logos presented in the ImageCo portfolio help Gainesville businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and just as emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle produced for a Gainesville coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were opening up in an older part of the community and wished to visualize a retro feel without coming across as stodgy or low energy. I accomplished the two tasks by means of designing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo design with a microscope slide as well as bacteria made for Gainesville medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a logo design.

Usually I try not to be overly literal with a concept and to a point, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and even more memorable.

logo layout with a jumping green frog designed for a family members fun center in Gainesville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Gainesville traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead communicate emotional journeys by means of the pictures they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is representative of the majority of good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I tried to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gainesville logo design but also to reveal the depth of her work and in the way that she sees the world through the lens of her camera.

 Gainesville logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I genuinely relish and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with colleagues and family as well as with individuals that they don’t even know so as to get unbiased point of views on the benefit of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their business logo recognize how essential a logo design is for their organization so they are much more invested in the end result. Every logo design project has it’s share of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Gainesville publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, nevertheless it really is the most important part of a printed book given that it is ordinarily the first thing a person sees in the bookstore. With regard to a publishing company, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases 1 of the things people usually tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a spirit of air travel and it was certainly a success.

 Gainesville logo layout utilized for advertising and marketing and also a tag layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be much older cases. For this logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo design created for an orthodontist in Gainesville, style consist of an arc with lines converging via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects considering that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business advertising, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members not-for-profit, the logo design includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain exactly how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo style created for a hair design workshop featuring a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a sense of ease and elegance for their new hair salon. I created a design which did not go the obvious direction of crafting just a stylized orchid but alternatively designed a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is more often than not the wrong route and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to transmit to their clients.

Arabian horse logo layout produced for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique custom logo concept fashioned to embody the unique physical traits of the Arabian breed of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the highly immediately recognizable equine types in the whole world.

Las Cafe logo design a small restaurant, design contains a modified script font style which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, design consists of a modified script font style which floats over a group of elaborate lines and dots.

Logo layout for a software designer the style features as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it serves the business it represents.

Evolve logo layout created for a Gainesville indoor developer, design feature a series of red circles that intersect and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gainesville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gainesville logo design assignment was carried out for a leadership advisor that helps business leaders to develop into more efficient at handling people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly understood the market was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their pre-owned products to other sports enthusiasts. I designed their Gainesville logo design dsign along with an illustration that garners the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an Gainesville regional farm it was really devised for an investments broker, and this company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projects self-assurance, financial success, and opulence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.