Gainesville, Florida Logo Design

Every new Gainesville business knows they require a logo, but few new business owners thoroughly realize the essential role their logo design can perform in their financial success, or exactly why one logo design functions more effectively than another. A company logo has a critical and lasting influence on the growth of a business, select the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Gainesville, Florida companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logos do not require consideration, they can be realized in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Gainesville, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an older part of the area and hoped to cast a vintage vibe without appearing as monotonous or low energy. I fulfilled the two jobs by developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and also germs made for Gainesville, Florida medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, especially the branch of healthcare that works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog made for a household fun center in Gainesville, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - designed for Gainesville, Florida travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather convey emotional experiences through the pictures they capture. The thought behind this logo composition was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of most professional photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be conveyed with mere words. I tried to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Gainesville logo but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Gainesville logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo design recognize how crucial a logo design is for their business so they are way more invested in the end result. Every logo design project has it’s share of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Gainesville, Florida publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most vital part of a printed book since it is ordinarily the very first thing a person views in the bookstore. For a publishing company, it’s the best opportunity that they will ever have to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was definitely a success.

 Gainesville logo layout used for marketing and a tag layout for Vintage Situation includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be vintage cases. For this business logo design I strove to come up with a logo that offered a fluid old style feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from another era.

Logo produced for an orthodontist in Gainesville, Florida, style consist of an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to small business branding, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that describes itself will never have the chance to be understood.

Logo layout produced for a hair style workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which carried a sense of serenity and elegance for their new hair studio. I created a concept which did not go the obvious course of making simply a stylized orchid but instead created a logo that suggested an orchid in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the concept using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is generally the wrong route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they wanted to project to their clients.

Arabian steed logo design developed for an equine cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind business logo design fashioned to manifest the unique physical traits of the Arabian type of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the entire world.

Las Coffee shop logo style a tiny dining establishment, layout includes a modified script font which floats over a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design contains a modified manuscript typeface which hovers over a group of ornate lines as well as dots.

Logo design for a software program programmer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it serves the enterprise it represents.

Progress logo style produced for a Gainesville, Florida interior designer, style function a series of red circles that converge and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gainesville, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location assessments, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been customized to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Gainesville, Florida logo design job was carried out for a leadership coach that enables business leaders to develop into more successful at handling people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Gainesville logo dsign utilizing an image which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Gainesville, Florida area farm it was really designed for a products broker, and this particular business logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop a brand mark that projected confidence, financial success, and prosperity.

 Gainesville Logo design for a not-for-profit, Transforming Point Solutions - the logo design function for externally dealing with arrowhead and also the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the 1st go.

Logo design made for using a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.