Acute Care 360 ImageCo, Holiday, Florida, FL,

ImageCo, Holiday, Florida, FL,

Evolv Design logo designed by ImageCo, Holiday, Florida, FL,

Red Panda Publishers logo designed by ImageCo, Holiday, Florida, FL,

Holiday, Florida, FL,

ImageCo, Holiday, Florida, FL,

ImageCo, Holiday, Florida, FL,
Mid Valley Pathology logo designed by ImageCo, Holiday, Florida, FL,

FSA OK logo designed by ImageCo, Holiday, Florida, FL,

Emerald Heights logo designed by ImageCo, Holiday, Florida, FL,

Club Sapphire logo designed by ImageCo, Holiday, Florida, FL,

Downtown Dogs logo designed by ImageCo, Holiday, Florida, FL,

WSBA logo designed by ImageCo, Holiday, Florida, FL,

Ferry Street Coffee Company logo designed by ImageCo, Holiday, Florida, FL,

Stoney Forensic logo designed by ImageCo, Holiday, Florida, FL,

Smart kernels logo designed by ImageCo, Holiday, Florida, FL,

Memorable Logos That Tell Stories and Connect Emotionally

Designing a brand identity or a logo that is both memorable and tells the story of who you are or what you do is a herculean undertaking. The difficulty is to produce a logo design which is simple enough to be comprehended at a glance and transmits enough information that it can communicate who you are. But no logo design can absolutely tell your story or summarize your organization, and going down that path often produces a logo design that does neither. However, in experienced hands, it is quite possible to strike a balance between both and create a logo that both informs and emotes and hitting that sweet spot is what your business should wish for from their logo designer.

ImageCo is one person, Tim Garner, I am a free lance branding specialist. For over twenty years I have been designing memorable logos and brand identity designs which tell stories and resonate with customers. But don’t take my word for it, check out my portfolio and discover for yourself. I don’t assert that I’m the greatest logo designer in the world, however, I do know what I’m doing and my clients are inclined to agree.

A LOGO IS NOT YOUR BRAND

The expression “your logo is not your brand” is a statement that is often said with such emphasis by individuals working in the branding sector, that a person might question why so many people in branding firms hate logos as much as they seem to. It is definitely true that your logo is not your business’s brand, however what does that make a brand that has no logo? One thing is quite certain, it guarantees that a brand with no logo will be faceless and easily forgotten.

Without a visual identity, an organization’s brand is nothing more than a fading memory because consumers would have nothing to anchor their brand experiences too.

Some people compare a logo to a smile or a handshake which is somewhat accurate, however it’s also far more than that. A logo is a brand’s anchor and it also functions as the cornerstone of a company’s brand. A logo serves as an anchor due to the fact that the entire brand experience is secured to it. It is also a brand’s cornerstone, since a cornerstone is the first stone laid when constructing the foundation of the structure above it, and once laid it will be the guiding reference point for every stone that comes after it. A logo serves in the same way, it is a foundational building block that supports the organization it represents, and it also serves as a defining reference point that guides a brand as it develops.

ImageCo is a brand identity agency and our objective is to aid our clients lay that cornerstone as well as drop that anchor. We help businesses look established, more polished, and more experienced. This ensures that our clients will always be considered, and are not only worthy of a seat at the table, but look like they should be seated at the head of that table.

Holiday LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners develop memorable brands. We’ve done brand design work for builders, universities, heart surgeons, wedding singers, diners, retail stores, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be used as an electric sign. Because of our sign first technique our logo designs can, and have been employed in everything from clothing labels to neon signs. Our sign first method ensures that our logo designs are equally successful whether they are used in TV commercials or web applications, they are consistently identifiable, comprehended, and always remembered irrespective of scale or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you might have stumbled upon in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. Regardless of the kind of project we take on, business logo, website design, trade show display, or commercial sign, we do not, and never will farm-out our customer’s work to 3rd parties based outside the US. Whenever you phone us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the terms of how we conduct business.

QUALITIES OF A POWERFUL LOGO DESIGN

Virtually every new Holiday business realizes that they probably need a logo, yet few new business owners entirely recognize the crucial role their logo design will make in their financial success, or precisely why one business logo works better than another. A business logo has a critical and lasting influence on the prosperity of a business, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Holiday companies succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be timeless and will feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it’s an identifying mark as well as the act of marking something to ensure that it can be recognized, its origin originates from the mark branded onto livestock. Nowadays a brand indicates practically anything with an intention, regardless of whether it be revenue or politics, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are all from the exact same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s objective is to produce an image that the target market can relate to.

Brand Image – An image planted and nurtured by advertising and marketing as well as identity design. When someone mentions the brand names Lamborghini or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why people acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Firms – If you look back at the origin of the majority of branding companies you’ll find that they are frequently rebranded marketing agencies. When somebody claims they are in advertising the majority of people will likely have a preconceived notion about the type of work they do anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the image of a business, a product or a business. Brand identity designers create logo designs, sign designs, packaging, and also collateral material such as cards, stationery, and brochures. Some identity designers also develop websites and also software interfaces. The crucial role of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing activities, outcomes and also assumptions.

Featured logos & signs

Retro logo layout of a bicycle produced for a Holiday coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older section of the community and wished to project a vintage tone without appearing as uninteresting or low energy. I achieved the two tasks via designing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and bacteria made for Holiday clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the branch of healthcare that works with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more focus grabbing and more memorable.

logo layout with a jumping environment-friendly frog developed for a household fun center in Holiday.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, and a tree - created for Holiday traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to capture locations or things but rather communicate emotional journeys through the images they capture. The thought behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Holiday logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Holiday logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, even though he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced point of views on the value of a design. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that tend to hire an expert to create their business logo recognize how crucial a logo design is for their business so they are much more invested in the result. Every logo job possesses it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Holiday publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it is the most important part of a published book given that it is usually the very first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the items people tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Holiday logo layout made use of for marketing as well as a label design for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be much older cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could be utilized for anything from a website to a label on brand new cases that seemed like they were from another point in time.

Logo developed for an orthodontist in Holiday, style include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects because it seems that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to explain how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo layout developed for a Holiday hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which conveyed a feeling of peace and connection for their new hair studio. I came up with a concept which didn’t go the obvious route of making simply a stylized orchid but alternatively created a logo which suggested a flower in the formation of a swirl incorporated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is in most cases the wrong route and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they really wanted to project to their clients.

Arabian horse logo style developed for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique business logo concept styled to illustrate the unique physical traits of the Arabian type of horses. With an identifiable head form and higher tail posture, the Arabian is one of the very most immediately recognizable equine breeds in the whole world.

Las Cafe, A Holiday Coffee shop logo style a tiny restaurant, style includes a changed manuscript font which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a customized manuscript font which hovers above a group of luxuriant lines and dots.

Logo design for a software program programmer the layout attributes and renowned Holiday element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in quite a few cases the meaning supporting a business logo is equally as important as how it brands the organization it represents.

Develop logo design created for a Holidayinterior designer, style feature a series of red circles that converge and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Holiday interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions in Holiday, the characters for letter V and also A in middle of words advanced have been changed to link straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Holiday logo design project was performed for a leadership advisor that aids business professionals to develop into more efficient at managing people, expectations, and profitability.

A Holiday business logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned goods to other sports enthusiasts.

I created their Holiday logo design design along with a graphic which grabs the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.

Logo design MQ farms, this Holiday company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an Holiday area farm it was in reality devised for a products broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a brand mark that projects trust, success, and opulence.

 Holiday Logo design for a nonprofit, Transforming Point Solutions - the logo design function for outwardly facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where the target is. Luckily, in this case, I nailed a bullseye with the 1st try.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a famous Holiday sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the proprietor to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.