Iona, Florida Logo Design

Nearly every new Iona organization knows they require a logo, however few entrepreneurs thoroughly grasp the essential role their logo design can make in their success, or the reason that one logo functions far better than another. A company logo has an instant and sustaining effect on the growth of a business, select the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos included in the ImageCo portfolio help Iona, Florida businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo design of a bicycle produced for a Iona, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening in an older section of the town and really wanted to visualize a retro vibe without appearing as monotonous or low energy. I accomplished each of the jobs by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

clinical logo design with a microscope slide and also bacteria designed for Iona, Florida clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, especially the field of medicine that deals with the clinical assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more memorable.

logo layout with a leaping green frog created for a family fun facility in Iona, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for Iona, Florida travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot locations or things but instead project emotional journeys through the images they capture. The thought behind this logo design was to use negative space to convey more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Iona logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.

 Iona logo style with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the client, even though he liked the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire a professional to create their business logo recognize how important a logo design is for their organization so they are way more vested in the result. Every logo project possesses it’s portion of hurdles, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Iona, Florida book publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, however it really is the most important part of a printed book due to the fact that it is usually the primary thing a person views in the book shop. For a publishing company, it’s the opportunity that they will ever have to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances one of the things consumers tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of air travel and it was surely a victory.

 Iona logo style made use of for marketing and also a tag style for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this business logo design I sought to come up with a logo that possessed a fluid old style feel to it and could be used for anything from a website to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Iona, Florida, design consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging logo design projects because it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout developed for a hair design studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo that communicated a spirit of relaxation and connection for their new hair studio. I came up with a concept that didn’t go the obvious course of designing simply a stylized orchid but instead created a logo design that implied an orchid in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo design is usually the wrong route and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they wanted to project to their patrons.

Arabian equine logo layout created for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design styled to symbolize the unique physical traits of the Arabian type of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine breeds in the whole world.

Las Cafe logo design a small dining establishment, style consists of a changed manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style contains a modified manuscript font style which floats over a group of elaborate lines and dots.

Logo layout for a software program programmer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the business owner of the business and in quite a few cases the symbolism supporting a business logo is equally as important as how it serves the organization it stands for.

Advance logo layout developed for a Iona, Florida indoor developer, style feature a series of red circles that converge and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Iona, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Iona, Florida logo design project was completed for a leadership advisor that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to market their secondhand items to other sports enthusiasts. I created their Iona logo design dsign with an illustration which garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Iona, Florida regional farm it was actually created for a products broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a brand mark that projected assurance, financial success, and prosperity.

 Iona Logo design for a nonprofit, Transforming Factor Solutions - the logo layout feature for ostensibly facing arrow and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where exactly the target is. Luckily, in this case, I struck a bullseye with the very first shot.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.