Ives Estates Logo Design

Nearly every new Ives Estates venture knows they need a logo, yet few entrepreneurs fully grasp the vital role their company logo will make in their financial success, or exactly why one business logo performs better than another. A business logo has an instant and sustaining influence on the financial success of a business, go with the correct one and it can make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Ives Estates companies prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo needs to be timeless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike created for a Ives Estates coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the city and wished to cast a nostalgic feel without appearing as uninteresting or low energy. I achieved both tasks by means of creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo design with a microscope slide and bacteria developed for Ives Estates clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, mainly the branch of healthcare which works with the clinical examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves quite literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more interest grabbing and more unforgettable.

logo layout with a jumping environment-friendly frog made for a family members enjoyable facility in Ives Estates.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to feature a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for marketing and advertising. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, and also a tree - designed for Ives Estates traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers tend not to shoot locations or things but instead convey emotional journeys by means of the images they record. The thought behind this logo composition was to use negative space to communicate more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ives Estates logo design but also to show the depth in her work and in the way that she sees the world through the lens of her camera.

 Ives Estates logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I genuinely savor and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I urge them to talk about it with colleagues and family members as well as with individuals that they don’t actually know so as to get unbiased viewpoints on the value of a design. Fortunately, he discussed it with his family members and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo realize how essential a logo is for their company so they are way more invested in the outcome. Every logo design project has it’s portion of obstacles, however the biggest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Ives Estates publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, but it is the most vital part of a published book considering that it is usually the first thing a person views in the bookstore. With respect to a publisher, it’s the most ideal opportunity that they will likely ever get to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many occurrences 1 of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a winner.

 Ives Estates logo design made use of for marketing as well as a tag layout for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be much older cases. For this custom logo concept I attempted to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web page to an insignia on brand new cases that looked like they were from another generation.

Logo design created for an orthodontist in Ives Estates, style include an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to relate.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair design workshop featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a spirit of peace and elegance for their new hair salon. I created a concept that did not go the obvious route of designing merely a stylized orchid but instead created a company logo that suggested a flower in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but instead put the main focus on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design created for a horse cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo design customized to embody the unique physical traits of the Arabian breed of horses. By having a distinctive head form and high tail posture, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Coffee shop logo layout a little restaurant, style consists of a changed manuscript font style which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design consists of a modified script font which floats above a team of elaborate lines as well as dots.

Logo layout for a software application designer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the symbolism behind a logo is just as important as how it serves the organization it represents.

Evolve logo style created for a Ives Estates indoor developer, design feature a collection of red circles that intersect as well as change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ives Estates interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, research study, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ives Estates logo design assignment was undertaken for a management specialist that aids business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned products to other sports enthusiasts. I created their Ives Estates logo design dsign using an illustration which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Ives Estates area farm it was actually devised for an investments broker, and this particular logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects trust, effectiveness, and affluence.
Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.