Jacksonville, Florida Logo Design

Every new Jacksonville organization understands that they need a logo, but few entrepreneurs entirely understand the vital role their company logo can play in their becoming successful, or precisely why one logo performs better than another. A logo design has an immediate and long term impact on the financial success of a company, select the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Jacksonville, Florida businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and should feel relevant today, tomorrow, and 20 years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle created for a Jacksonville, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old section of the town and wanted to project a nostalgic atmosphere without coming across as boring or low energy. I fulfilled each of the jobs via developing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide as well as bacteria developed for Jacksonville, Florida medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and consequences of diseases, especially the field of medicine that deals with the clinical examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and even more meaningful.

logo design with a jumping green frog developed for a household enjoyable facility in Jacksonville, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and also a tree - developed for Jacksonville, Florida travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jacksonville logo but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Jacksonville logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with folks that they don’t actually know so as to get impartial point of views on the value of a concept. Fortunately, he talked about it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a weird animal in the design world because the people that have a tendency to hire a professional to design their logo design understand how important a logo design is for their company so they are way more invested in the outcome. Every logo design job possesses it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Jacksonville, Florida book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most essential part of a published book considering that it is usually the primary thing a person views in the book shop. For a publisher, it’s the opportunity that they will ever have to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems that in many occurrences 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a feeling of airline flight and it was undoubtedly a victory.

 Jacksonville logo layout made use of for marketing and a label style for Vintage Situation features an old-fashioned font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid vintage feel to it and could easily be utilized for anything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo created for an orthodontist in Jacksonville, Florida, layout consist of an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design which communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If you have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo that describes itself won’t have the likelihood to be understood.

Logo layout created for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that communicated a spirit of ease and connection for their new hair salon. I created a design that didn’t go the obvious path of making just a stylized orchid but instead designed a logo design which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is more often than not the wrong course and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to transmit to their clients.

Arabian horse logo style developed for a steed ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo design styled to epitomize the unique physical traits of the Arabian kind of horses. With an identifiable head form and very high tail posture, the Arabian is one of the very most immediately recognizable horse types in the entire world.

Las Coffee shop logo layout a tiny dining establishment, style contains a customized manuscript font which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout contains a modified manuscript font which hovers over a team of ornate lines and dots.

Logo design for a software program programmer the layout features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the significance supporting a logo design is just as important as how it brands the company it represents.

Advance logo design produced for a Jacksonville, Florida interior designer, style function a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jacksonville, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, coordinates, and manages such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, study, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have been customized to link directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jacksonville, Florida logo design job was carried out for a management coach that enables business leaders to develop into more effective at overseeing people, expectations, and profitability.
A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their pre-owned equipment to other sports enthusiasts. I tailored their Jacksonville logo design dsign utilizing an illustration that captures the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really developed for an Jacksonville, Florida regional farm it was really designed for a products broker, and this brand was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate an identity that projected trust, financial success, and wealth.

 Jacksonville Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for ostensibly facing arrowhead and also the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the liberty to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the first try.

Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the owner to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.