Jacksonville Logo Design

Nearly every new Jacksonville business realizes that they require a logo, however few entrepreneurs entirely are aware of the essential role their company logo can perform in their success, or precisely why one business logo works more effectively than another. A company logo has an immediate and lasting effect on the prosperity of a business, choose the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Jacksonville companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo must be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Jacksonville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old part of the community and really wanted to visualize a vintage feel without appearing as uninteresting or low energy. I achieved both jobs via developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscope slide and also bacteria designed for Jacksonville clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the branch of medicine that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be extremely literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more meaningful.

logo layout with a leaping green frog developed for a family members enjoyable facility in Jacksonville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - made for Jacksonville travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers tend not to shoot places or things but instead project emotional experiences by means of the photos they record. The idea behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Jacksonville logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Jacksonville logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with friends and family members as well as with people that they don’t even know so as to get honest opinions on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their business logo realize how crucial a logo design is for their organization so they are much more vested in the outcome. Every logo design project possesses it’s share of hurdles, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Jacksonville book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most critical part of a published book because it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many instances 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was certainly a success.

 Jacksonville logo design utilized for marketing and also a label layout for Vintage Case features an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be vintage cases. For this brand concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for every thing from a web site to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Jacksonville, style include an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo design jobs considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed an atmosphere of peace and class for their new hair studio. I created a design which did not go the obvious course of crafting just a stylized orchid but rather crafted a logo design which suggested a flower in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they really wanted to project to their customers.

Arabian equine logo style created for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo concept tailored to epitomize the unique physical traits of the Arabian kind of horses. By having an unique head form and high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Cafe logo design a tiny restaurant, layout consists of a changed manuscript typeface which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a modified script typeface which floats over a group of elaborate lines and dots.

Logo style for a software application programmer the layout features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it meant something to the business owner of the company and in many cases the symbolism behind a logo design is just as important as how it serves the company it stands for.

Advance logo style produced for a Jacksonville indoor designer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jacksonville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, location examinations, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of the word advanced have been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jacksonville logo design project was undertaken for a leadership specialist that assists business professionals to become more successful at overseeing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a location to sell their previously owned items to other sports enthusiasts. I designed their Jacksonville logo design dsign along with a graphic which garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Jacksonville regional farm it was really designed for a products broker, and this particular brand was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to create a brand mark that projected self-confidence, success, and luxury.
Logo made for the use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.