Kendall Logo Design

Nearly every new Kendall organization realizes that they require a logo, yet few entrepreneurs fully comprehend the crucial role their business logo will perform in their becoming successful, or why one business logo works far better than another. A business logo has an instant and long term effect on the financial success of a business, select the correct one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Kendall companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo needs to be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike developed for a Kendall coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older part of the area and really wanted to visualize a retro atmosphere without coming across as uninteresting or low energy. I accomplished the two jobs by means of developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo design with a microscopic lense slide and also germs developed for Kendall clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and effects of diseases, especially the field of healthcare that deals with the laboratory evaluation of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and even more memorable.

logo style with a jumping eco-friendly frog designed for a family enjoyable center in Kendall.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Kendall traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather project emotional experiences through the photos they capture. The thought behind this logo design was to utilize negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Kendall logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Kendall logo style with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and colleagues and family as well as with other people that they don’t even know so as to get impartial judgements on the value of a design concept. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to create their logo design realize how crucial a logo is for their organization so they are much more invested in the outcome. Every logo design project possesses it’s allotment of challenges, however the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Kendall publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it really is the most critical part of a published book because it is usually the primary thing a person sees in the bookstore. With respect to a publishing company, it’s the most ideal opportunity that they will ever have to advertise their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of airline flight and it was definitely a victory.

 Kendall logo layout used for advertising and a tag design for Vintage Case features an old typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be older cases. For this business logo design I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Kendall, design include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to small business advertising, if restaurants approached their advertising in the very same way dental offices do every one of their logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how individuals should think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a sense of serenity and connection for their new hair studio. I came up with a concept which did not go the obvious direction of making just a stylized orchid but rather crafted a logo which implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the perception that they really wanted to project to their clients.

Arabian horse logo layout created for a horse cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design styled to exemplify the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most quite easily recognizable equine breeds in the whole world.

Las Cafe logo design a little dining establishment, style includes a modified manuscript font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, style includes a changed manuscript typeface which hovers over a group of ornate lines and dots.

Logo layout for a software application programmer the layout functions and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in many cases the symbolism supporting a logo design is just as important as how it brands the company it stands for.

Advance logo style created for a Kendall indoor developer, style attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kendall interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kendall logo design project was completed for a management expert that helps business leaders to become more efficient at handling people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell off their previously owned products to other sports enthusiasts. I created their Kendall logo dsign with an image that pulls in the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Kendall area farm it was really developed for a products broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to create a brand mark that projected esteem, effectiveness, and wealth.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to produce a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.