Kendall West Logo Design

Virtually every new Kendall West organization knows they are in need of a logo, but few entrepreneurs thoroughly realize the essential role their company logo can take in their financial success, or the reason that one business logo works far better than another. A company logo has an immediate and long term impact on the success of a business, select the correct one and it will make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Kendall West businesses succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t demand consideration, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and 20 years from now.

Retro logo design of a bicycle produced for a Kendall West coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually opening up in an old section of the community and really wanted to visualize a retro vibe without coming across as boring or low energy. I achieved each of the tasks via designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria made for Kendall West medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the branch of healthcare that works with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more unforgettable.

logo layout with a leaping environment-friendly frog developed for a family fun facility in Kendall West.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a mountain, a trail, a stream, as well as a tree - made for Kendall West traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers tend not to capture places or things but rather communicate emotional experiences by means of the images they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Kendall West logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Kendall West logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, while he liked the concept, really did not care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this specific kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family members as well as with people that they don’t even know so as to get objective viewpoints on the benefit of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a strange creature in the design world given that the people that have a tendency to hire an expert to create their logo design recognize how essential a logo is for their company so they are much more invested in the result. Every logo design job possesses it’s allotment of difficulties, however the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Kendall West publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it is the most important part of a published book considering that it is usually the first thing a person sees in the book shop. For a publishing company, it’s the best opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems like that in many occurrences one of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was certainly a success.

 Kendall West logo design utilized for advertising and a label layout for Vintage Situation includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that appeared to be older cases. For this brand design I sought to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Kendall West, style consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design projects considering that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to small business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family nonprofit, the logo features 4 personalities startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization hopes to convey.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize precisely how people ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair style studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected an atmosphere of relaxation and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of creating just a stylized orchid but instead delivered a business logo that suggested an orchid in the formation of a swirl integrated into the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is usually the wrong route and in this case, the design ended up not being about the flower but instead put the importance on the feeling that they really wanted to forecast to their customers.

Arabian steed logo style produced for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind logo design styled to embody the unique physical traits of the Arabian breed of equines. By having a distinctive head form and very high tail posture, the Arabian is one of the most easily recognizable horse types in the whole world.

Las Cafe logo design a small dining establishment, style consists of a customized script font style which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, design contains a customized script font which floats above a group of elaborate lines and dots.

Logo layout for a software application programmer the style attributes and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance supporting a business logo is equally as important as how it serves the organization it represents.

Advance logo style produced for a Kendall West interior designer, layout attribute a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Kendall West interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Kendall West logo design job was undertaken for a management expert that aids business professionals to develop into more effective at supervising people, expectations, and productivity.

A logo style including an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a place to market their previously owned products to other sports enthusiasts. I designed their Kendall West logo design dsign along with an image that grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Kendall West area farm it was in reality developed for a products broker, and this company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a image that projected self-assurance, success, and prosperity.
Logo made for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to design a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.