Lake Wales, Florida Logo Design

Each and every new Lake Wales business professional knows they need a logo, however few new business owners fully realize the essential role their business logo will play in their becoming successful, or the reason that one logo works better than another. A logo has a critical and long-term impact on the success of a business, choose the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life of an organization.

The logos included in the ImageCo portfolio help Lake Wales, Florida companies succeed, they are effective in any given scenario and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos which operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle developed for a Lake Wales, Florida coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old section of town and hoped to visualize a nostalgic feel without coming across as boring or low energy. I achieved each of the tasks by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide as well as germs developed for Lake Wales, Florida clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and even more memorable.

logo layout with a jumping environment-friendly frog designed for a household enjoyable center in Lake Wales, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - created for Lake Wales, Florida traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but rather communicate emotional experiences by means of the photos they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first view, which I think is representative of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I tried to do something similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Lake Wales logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Lake Wales logo design with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get unbiased assessments on the value of a design. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that tend to hire a professional to create their business logo realize how vital a logo is for their business so they are much more invested in the end result. Every logo project possesses it’s portion of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Lake Wales, Florida book publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, yet it really is the most critical part of a printed book since it is ordinarily the first thing a person views in the book shop. Concerning a publishing company, it’s the best opportunity that they will likely ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline situated in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of air travel and it was undoubtedly a success.

 Lake Wales logo style used for marketing as well as a label design for Vintage Instance features an old font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, that seemed to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo developed for an orthodontist in Lake Wales, Florida, design consist of an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo jobs because it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company advertising, if dining establishments approached their branding in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo design includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the chance to be comprehended.

Logo style developed for a hair design studio including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which carried a spirit of contentment and class for their new hair studio. I came up with a concept which did not go the obvious direction of creating simply a stylized orchid but rather created a business logo which implied a flower in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the feeling that they really wanted to project to their customers.

Arabian steed logo layout developed for an equine cattle ranch that concentrates on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct business logo design tailored to display the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and high tail posture, the Arabian is one of the very most easily identifiable equine lineages in the whole world.

Las Coffee shop logo style a little dining establishment, design includes a customized manuscript font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, style contains a customized script typeface which hovers over a team of ornate lines and dots.

Logo layout for a software application designer the style attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the substance behind a company logo is just as important as how it brands the organization it represents.

Advance logo design developed for a Lake Wales, Florida interior designer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lake Wales, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and manages such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of the word progressed have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lake Wales, Florida logo design assignment was carried out for a leadership specialist that aids business professionals to become more efficient at overseeing people, expectations, and productivity.
A logo layout including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of passions, a spot to sell off their used products to other sports enthusiasts. I created their Lake Wales logo design dsign utilizing a graphic which garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually developed for an Lake Wales, Florida regional farm it was actually developed for a commodities broker, and this creative logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design an identity that projected confidence, financial success, and wealth.

 Lake Wales Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the very first try.

Logo designed for the use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the business owner to develop a business logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.