Lealman Logo Design

Each and every new Lealman venture knows they need a logo, but few entrepreneurs thoroughly recognize the pivotal role their logo design will play in their success, or precisely why one logo performs more effectively than another. A company logo has a critical and lasting impact on the growth of a company, choose the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Lealman companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and just as emotive at any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be lasting and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Lealman coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were actually opening up in an older part of the area and wanted to project a vintage atmosphere without coming across as boring or low energy. I achieved each of the jobs by creating a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and germs created for Lealman medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and outcomes of diseases, mainly the field of medicine that deals with the laboratory evaluation of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I call to mind in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and much more meaningful.

logo layout with a leaping green frog developed for a household fun facility in Lealman.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo featuring a group of birds, a mountain, a route, a stream, and also a tree - made for Lealman traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather reveal emotional journeys by means of the pictures they record. The thought behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I made an effort to do something much the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Lealman logo design but also to show the depth to her work and in the way that she sees the world through the lens of her camera.

 Lealman logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get objective viewpoints on the benefit of a design. Fortunately, he shared it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo realize how crucial a logo design is for their business so they are way more vested in the final result. Every logo design project has it’s portion of difficulties, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Lealman publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it really is the most essential part of a published book since it is ordinarily the initial thing a person sees in the book store. With regard to a publisher, it’s the best opportunity they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many cases 1 of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was undoubtedly a success.

 Lealman logo layout made use of for advertising and marketing as well as a tag style for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, which appeared to be antique cases. For this business logo concept I attempted to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Lealman, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo projects due to the fact that it appears that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely include a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design features 4 characters surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a sense of contentment and elegance for their new hair studio. I came up with a concept that did not go the obvious direction of making merely a stylized orchid but instead crafted a company logo which suggested an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in designing a logo design is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead placed the importance on the perception that they wanted to project to their customers.

Arabian steed logo layout created for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept tailored to manifest the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail posture, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Coffee shop logo design a small dining establishment, style consists of a customized script font which hovers over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, layout includes a modified script font which hovers above a team of luxuriant lines and dots.

Logo layout for a software program programmer the style attributes as well as famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the business and in quite a few cases the significance behind a business logo is just as important as how it serves the business it represents.

Progress logo design produced for a Lealman interior developer, layout function a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lealman interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and oversees such ventures. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Lealman logo design job was performed for a management specialist that helps business professionals to become more efficient at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Lealman logo design dsign using an illustration which seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually created for an Lealman area farm it was actually designed for an investments broker, and this company was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to produce a graphic that projects confidence, financial success, and affluence.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to produce a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.