Leesburg Logo Design

Each and every new Leesburg venture knows they are in need of a logo, however few entrepreneurs thoroughly grasp the vital role their logo will take in their financial success, or the reason that one logo functions far better than another. A logo design has an immediate and lasting effect on the success of a business, pick the right one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help Leesburg companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bicycle produced for a Leesburg coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of town and really wanted to project a retro atmosphere without appearing as boring or low energy. I fulfilled both of these tasks by means of developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria made for Leesburg medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the field of medicine which deals with the laboratory evaluation of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I recall where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable facility in Leesburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a route, a stream, as well as a tree - created for Leesburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but rather reveal emotional journeys through the photos they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Leesburg logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Leesburg logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, while he loved the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific variety of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with individuals that they don’t actually know so as to get unbiased assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that tend to hire an expert to design their logo design comprehend how essential a logo is for their business so they are way more invested in the result. Every logo job possesses it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Leesburg publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most critical part of a published book given that it is usually the first thing a person sees in the bookstore. For a publishing company, it’s the best opportunity that they will ever have to publicize their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many instances 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service located in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was surely a winner.

 Leesburg logo design used for marketing and also a label style for Vintage Situation features an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that seemed to be much older cases. For this brand design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Leesburg, layout include an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo projects due to the fact that it seems that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business advertising, if restaurants approached their branding in the same way dental practices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household not-for-profit, the logo design features 4 characters staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the purpose of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be comprehended.

Logo style developed for a hair layout studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that communicated a feeling of peace and class for their new hair studio. I created a concept which did not go the obvious course of crafting just a stylized orchid but rather crafted a company logo that suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead put the importance on the perception that they wanted to transmit to their clients.

Arabian horse logo style produced for a horse ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind business logo design tailored to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable horse types in the world.

Las Coffee shop logo style a little dining establishment, design includes a changed manuscript font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny dining establishment, style consists of a modified script typeface which floats above a team of ornate lines and dots.

Logo style for a software designer the style features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the enterprise it stands for.

Progress logo design created for a Leesburg indoor developer, style function a collection of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Leesburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and manages such projects. Interior design is a diverse profession that involves conceptual development, area planning, location assessments, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in center of words advanced have been changed to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Leesburg logo design job was undertaken for a leadership consultant that helps business leaders to develop into more successful at managing people, expectations, and productivity.

A logo design including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a spot to sell off their used goods to other sports enthusiasts. I tailored their Leesburg logo design dsign along with an image that garners the attention of vehicles and sends an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo style has an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually developed for an Leesburg regional farm it was really devised for a products broker, and this particular creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a brand mark that projects trust, effectiveness, and wealth.
Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is reminiscent of a well-known sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.