Maitland Logo Design

Each and every new Maitland venture understands that they require a logo, however few entrepreneurs thoroughly recognize the vital role their company logo will perform in their success, or exactly why one logo design performs far better than another. A business logo has a critical and long term effect on the prosperity of a business, go with the correct one and it can make the door swing and cash register ring, choose the incorrect one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Maitland companies prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a business logo should be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Maitland coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening in an older section of the community and really wanted to project an old-fashioned tone without coming across as uninteresting or low energy. I fulfilled each of the tasks by means of creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as germs made for Maitland medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and outcomes of diseases, especially the branch of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog created for a family enjoyable center in Maitland.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - developed for Maitland travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead reveal emotional journeys by means of the pictures they capture. The thought behind this logo composition was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of most professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with mere words. I attempted to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Maitland logo design but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Maitland logo design with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A however my customer, while he liked the concept, really did not care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get honest point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their logo realize how vital a logo design is for their organization so they are much more vested in the final result. Every logo project possesses it’s portion of challenges, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Maitland book author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, yet it is the most critical part of a published book given that it is usually the very first thing a person views in the book store. Regarding a publishing company, it’s the opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the things folks tend to recall the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was certainly a success.

 Maitland logo layout made use of for advertising and also a tag layout for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be much older cases. For this custom logo concept I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Maitland, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the exact same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo to describe how individuals should think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself will never have the chance to be understood.

Logo style produced for a hair layout workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that carried a sense of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious route of designing simply a stylized orchid but alternatively crafted a business logo which suggested a flower in the formation of a swirl featured in to the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead put the focus on the emotion that they really wanted to forecast to their patrons.

Arabian steed logo design produced for an equine cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original company logo concept fashioned to symbolize the unique physical traits of the Arabian kind of equines. With a distinctive head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine lineages in the world.

Las Cafe logo style a little dining establishment, design includes a changed manuscript font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, layout contains a changed script font style which floats over a team of luxuriant lines and also dots.

Logo layout for a software program programmer the design features as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the significance supporting a logo is just as important as how it serves the business it represents.

Evolve logo layout created for a Maitland indoor developer, design function a collection of red circles that converge and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Maitland interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such tasks. Interior design is a multifaceted profession that includes conceptual development, area planning, site inspections, programming, investigation, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Maitland logo design job was undertaken for a management consultant that enables business professionals to become more successful at managing people, expectations, and productivity.

A logo layout including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of passions, a spot to sell off their secondhand equipment to other sports enthusiasts. I created their Maitland business logo dsign with an image which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Maitland area farm it was in reality developed for an investments broker, and this company was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make a graphic that projected esteem, success, and affluence.
Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.