Merritt Island, Florida Logo Design

Each and every new Merritt Island organization understands that they are in need of a logo, but few new business owners thoroughly realize the key role their logo design will play in their financial success, or the reason that one business logo works better than another. A company logo has an immediate and long-term impact on the success of a company, select the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help Merritt Island, Florida companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and should feel as relevant today, tomorrow, and twenty years from today.
Retro logo design of a bike developed for a Merritt Island, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening in an old section of the community and really wanted to project an old-fashioned atmosphere without appearing as uninteresting or low energy. I accomplished both of these tasks by means of creating a company logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide and also germs designed for Merritt Island, Florida clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the branch of healthcare which deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more memorable.

logo style with a leaping green frog made for a family fun center in Merritt Island, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a trail, a stream, and also a tree - made for Merritt Island, Florida traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche field because travel photographers don’t capture places or things but rather reveal emotional journeys through the photos they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I made an effort to do something the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Merritt Island logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Merritt Island logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This man seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his scorn for this specific kind of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and family members as well as with folks that they don’t even know so as to get neutral assessments on the value of a design concept. Fortunately, he talked about it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire an expert to design their business logo recognize how vital a logo is for their business so they are way more vested in the outcome. Every logo job possesses it’s allotment of challenges, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Merritt Island, Florida publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it is the most critical part of a published book given that it is usually the initial thing a person sees in the book shop. With respect to a publishing company, it’s the most ideal opportunity they will likely ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems that in many occurrences 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was definitely a success.

 Merritt Island logo style utilized for advertising and a tag style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which appeared to be vintage cases. For this business logo design I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Merritt Island, Florida, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo projects considering that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the exact same way dental practices do every one of their logos would be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design features 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo design produced for a hair design studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that carried a sense of tranquility and class for their new hair salon. I created a concept which did not go the obvious course of crafting just a stylized orchid but instead created a logo that suggested a flower in the formation of a swirl incorporated into the letter O in the name and by putting attention on the logo design along with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a logo design is generally the wrong route and in this case, the design ended up not being about the flower but instead laid the importance on the feeling that they wanted to project to their customers.

Arabian equine logo layout developed for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo concept fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and higher tail carriage, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo layout a tiny dining establishment, design contains a modified manuscript font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout includes a customized script font style which floats over a group of elaborate lines and also dots.

Logo style for a software application developer the style features as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it serves the enterprise it represents.

Evolve logo layout developed for a Merritt Island, Florida interior developer, design attribute a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Merritt Island, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, explores, coordinates, and manages such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V as well as A in middle of the word progressed have been customized to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Merritt Island, Florida logo design job was done for a leadership guide that assists business professionals to develop into more effective at managing people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their previously owned equipment to other sports enthusiasts. I designed their Merritt Island logo design dsign along with a graphic which pulls in the interest of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Merritt Island, Florida area farm it was really designed for a commodities broker, and this particular logo was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projects trust, success, and opulence.

 Merritt Island Logo design for a nonprofit, Turning Point Solutions - the logo design function for externally facing arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, that can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Thankfully, in this instance, I struck a bullseye with the very first go.

Logo design designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is evocative a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the business owner to create a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.