Miami Logo Design

Each and every new Miami venture realizes that they require a logo, however few entrepreneurs fully are aware of the crucial role their company logo can perform in their becoming successful, or why one logo design works better than another. A logo has an immediate and long term influence on the growth of a company, select the correct one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life of a company. The logos featured in the ImageCo portfolio help Miami companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and equally emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle developed for a Miami coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old part of the city and wished to project a nostalgic vibe without coming across as monotonous or low energy. I fulfilled both of these jobs by designing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as germs created for Miami medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the triggers and effects of diseases, especially the branch of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more interest grabbing and a lot more meaningful.

logo design with a jumping green frog made for a family members fun facility in Miami.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Miami traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Miami logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Miami logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, even though he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get honest opinions on the worthiness of a design concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that tend to hire a professional to design their business logo recognize how vital a logo is for their organization so they are much more vested in the result. Every logo job possesses it’s allotment of hurdles, but the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Miami book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most vital part of a published book because it is often the initial thing a person views in the bookstore. With regard to a publishing company, it’s the optimal opportunity they will ever get to spotlight their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many cases 1 of the traits consumers tend to recollect the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was certainly a victory.

 Miami logo design utilized for marketing as well as a tag design for Vintage Situation features an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which looked to be vintage cases. For this business logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different generation.

Logo produced for an orthodontist in Miami, style consist of an arc with lines converging through it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo design jobs considering that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household not-for-profit, the logo features 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how people should think or feel they don’t understand the objective of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself won’t have the opportunity to be comprehended.

Logo design developed for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of tranquility and elegance for their new hair studio. I came up with a design which did not go the obvious path of designing merely a stylized orchid but instead delivered a logo that implied an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo design is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style developed for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand concept styled to embody the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail posture, the Arabian is one of the very most quite easily recognizable horse lineages in the world.

Las Cafe logo style a small restaurant, design contains a changed manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout includes a modified script font which hovers over a team of elaborate lines and also dots.

Logo style for a software developer the layout features and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the substance supporting a logo is equally as important as how it serves the business it stands for.

Develop logo layout developed for a Miami interior developer, style function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Miami interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, explores, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Miami logo design project was performed for a leadership guide that aids business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I created their Miami logo dsign using an illustration that garners the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually composed for an Miami regional farm it was actually designed for a products broker, and this particular logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to generate a graphic that projected self-confidence, effectiveness, and luxury.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to create a logo design that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.