North Fort Myers, Florida Logo Design

Each and every new North Fort Myers venture understands that they need a logo, but few entrepreneurs entirely understand the vital role their organization logo will take in their financial success, or exactly why one business logo functions more effectively than another. A logo has a critical and lasting effect on the prosperity of a company, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help North Fort Myers, Florida companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a North Fort Myers, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an older part of the city and hoped to cast a vintage vibe without appearing as stodgy or low energy. I accomplished both tasks by creating a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and germs created for North Fort Myers, Florida clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, mainly the field of medicine which works with the clinical evaluation of samples of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more focus grabbing and even more memorable.

logo style with a leaping green frog made for a family members enjoyable facility in North Fort Myers, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for North Fort Myers, Florida traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the photos they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  North Fort Myers logo design but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 North Fort Myers logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, while he loved the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a client I urge them to share it with friends and family as well as with individuals that they don’t actually know so as to get honest viewpoints on the merit of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to design their logo design realize how vital a logo design is for their organization so they are much more invested in the end result. Every logo design job has it’s portion of hurdles, but the largest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, layout for North Fort Myers, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it is the most essential part of a printed book given that it is ordinarily the first thing a person views in the book shop. For a publishing company, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many instances one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of flight and it was surely a winner.

 North Fort Myers logo layout made use of for advertising and a tag style for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo design I attempted to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in North Fort Myers, Florida, layout include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most difficult logo design projects because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be understood.

Logo style produced for a hair design workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed an atmosphere of peace and connection for their new hair studio. I created a design that didn’t go the obvious course of creating simply a stylized orchid but rather delivered a logo which implied an orchid in the pattern of a swirl incorporated into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo design is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the main focus on the emotion that they really wanted to transmit to their patrons.

Arabian steed logo design created for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo concept fashioned to epitomize the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and higher tail posture, the Arabian is one of the very most quite easily recognizable equine lineages in the world.

Las Coffee shop logo layout a small dining establishment, style consists of a changed manuscript typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, style contains a modified script typeface which hovers above a group of ornate lines and dots.

Logo design for a software programmer the layout features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning supporting a logo design is just as important as how it brands the company it represents.

Evolve logo design produced for a North Fort Myers, Florida indoor designer, design feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a North Fort Myers, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, space planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have been changed to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular North Fort Myers, Florida logo design project was done for a leadership expert that enables business leaders to develop into more efficient at managing people, expectations, and profitability.
A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their secondhand items to other sports enthusiasts. I designed their North Fort Myers logo dsign using an image which garners the interest of vehicles and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an North Fort Myers, Florida area farm it was in reality designed for an investments broker, and this particular brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design an identity that projected assurance, effectiveness, and prosperity.

 North Fort Myers Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for outwardly encountering arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo designed for making use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the owner to create a business logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.