Ocala, Florida Logo Design

Each and every new Ocala business understands that they are in need of a logo, yet few new business owners entirely grasp the key role their organization’s logo can play in their success, or why one business logo works better than another. A business logo has an immediate and long-term impact on the viability of a business, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life of a company.

The logos presented in the ImageCo portfolio help Ocala, Florida businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t demand contemplation, they can be understood in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at any scale.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be lasting and should feel as relevant today, tomorrow, and twenty years from now.
Retro logo style of a bicycle created for a Ocala, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were actually opening in an older section of the city and wished to visualize a vintage vibe without coming across as monotonous or low energy. I fulfilled both tasks by means of designing a sign concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide as well as bacteria made for Ocala, Florida clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, mainly the branch of healthcare that deals with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and much more meaningful.

logo style with a leaping green frog designed for a family enjoyable center in Ocala, Florida.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Ocala, Florida travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the pictures they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ocala logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Ocala logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, while he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family members as well as with individuals that they don’t even know so as to get objective opinions on the benefit of a concept. Fortunately, he talked about it with his family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their business logo recognize how crucial a logo is for their organization so they are much more invested in the final result. Every logo design job possesses it’s share of challenges, but the greatest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Ocala, Florida book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most important part of a printed book since it is often the first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances one of the aspects individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a feeling of air travel and it was certainly a victory.

 Ocala logo design used for marketing as well as a label layout for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different point in time.

Logo produced for an orthodontist in Ocala, Florida, style include an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs considering that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their advertising in the very same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo layout created for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of serenity and connection for their new hair salon. I came up with a design that didn’t go the obvious direction of crafting merely a stylized orchid but alternatively crafted a company logo that suggested a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the focus on the feeling that they really wanted to forecast to their customers.

Arabian horse logo layout developed for an equine cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand concept styled to illustrate the unique physical traits of the Arabian kind of horses. By having a different head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the whole world.

Las Coffee shop logo style a tiny dining establishment, style consists of a modified manuscript font which floats above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout contains a changed manuscript typeface which floats over a group of ornate lines as well as dots.

Logo layout for a software program designer the design features and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance supporting a logo is just as important as how it serves the organization it represents.

Develop logo layout developed for a Ocala, Florida interior designer, layout attribute a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ocala, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, site assessments, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ocala, Florida logo design project was done for a management specialist that enables business leaders to become more effective at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned products to other sports enthusiasts. I tailored their Ocala logo dsign using an illustration which pulls in the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually designed for an Ocala, Florida regional farm it was in reality created for a products broker, and this particular company was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to generate a brand mark that projected self-assurance, financial success, and luxury.

 Ocala Logo design for a nonprofit, Turning Factor Solutions - the logo layout attribute for externally facing arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they would like, that can be a good thing or a bad thing. Good in that it gives a designer the opportunity to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of realizing where the target is. Luckily, in this case, I hit a bullseye with the first try.

Logo design made for using an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the business owner to design a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.