Ocala, Florida Logo Design

Nearly every new Ocala business knows they are in need of a logo, yet few new business owners fully understand the key role their company logo will perform in their success, or precisely why one logo design functions more effectively than another. A business logo has a critical and long term impact on the prosperity of a company, select the correct one and it can make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Ocala, Florida companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand contemplation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle developed for a Ocala, Florida coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old section of the area and wished to visualize an old-fashioned tone without coming across as monotonous or low energy. I fulfilled both jobs by means of creating a logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for Ocala, Florida clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and consequences of diseases, especially the branch of healthcare that works with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more attention grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog developed for a family members fun facility in Ocala, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - designed for Ocala, Florida travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but rather project emotional experiences by means of the images they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Ocala logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Ocala logo style with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I urge all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t even know so as to get honest point of views on the value of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world given that the people that tend to hire an expert to create their logo realize how essential a logo design is for their business so they are much more invested in the end result. Every logo design job possesses it’s portion of challenges, however the greatest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Ocala, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most critical part of a printed book since it is usually the initial thing a person sees in the book store. With respect to a publisher, it’s the opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many instances one of the aspects people tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of airline flight and it was definitely a victory.

 Ocala logo design made use of for advertising and marketing and a label layout for Vintage Instance includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be vintage cases. For this brand concept I tried to come up with a logo that offered a fluid old-fashioned feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Ocala, Florida, layout include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo projects because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo design includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo that communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize specifically how people should think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design created for a hair style studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which projected an atmosphere of serenity and elegance for their new hair salon. I came up with a concept which didn’t go the obvious route of crafting simply a stylized orchid but rather delivered a company logo which implied a flower in the pattern of a swirl blended into the letter O in the title and by placing attention on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately put the attention on the perception that they wanted to forecast to their clients.

Arabian horse logo style created for an equine cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logo concept customized to manifest the unique physical traits of the Arabian type of equines. By having a different head form and higher tail posture, the Arabian is one of the most easily recognizable horse types in the world.

Las Cafe logo design a tiny dining establishment, design consists of a customized script font style which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, style includes a customized manuscript font style which floats above a group of ornate lines and also dots.

Logo style for a software program designer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Evolve logo style produced for a Ocala, Florida interior developer, style attribute a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ocala, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of the word advanced have actually been modified to tie straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Ocala, Florida logo design project was done for a management coach that assists business professionals to develop into more successful at managing people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a location to market their pre-owned items to other sports enthusiasts. I tailored their Ocala logo design dsign utilizing an illustration that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Ocala, Florida area farm it was in reality developed for an investments broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projected trust, financial success, and affluence.

 Ocala Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for externally encountering arrow as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I struck a bullseye with the first go.

Logo created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.