Orlando, Florida Logo Design

Each and every new Orlando venture knows they need a logo, yet few entrepreneurs fully are aware of the essential role their company logo will perform in their financial success, or the reason that one business logo performs better than another. A company logo has a critical and long term influence on the growth of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a business.

The logos featured in the ImageCo portfolio help Orlando, Florida businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at any scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo needs to be lasting and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Orlando, Florida coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually launching in an older part of the area and hoped to cast an old-fashioned vibe without appearing as monotonous or low energy. I fulfilled both jobs via developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as bacteria designed for Orlando, Florida medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more appealing, more attention grabbing and much more memorable.

logo style with a leaping eco-friendly frog developed for a family members enjoyable center in Orlando, Florida.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - made for Orlando, Florida travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be revealed with mere words. I attempted to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Orlando logo design but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Orlando logo layout with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular variety of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with individuals that they don’t actually know so as to get unbiased opinions on the merit of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how vital a logo design is for their company so they are way more vested in the end result. Every logo design job has it’s portion of obstacles, but the largest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Orlando, Florida publication author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, nevertheless it is the most critical part of a printed book considering that it is ordinarily the first thing a person views in the book shop. Concerning a publishing company, it’s the opportunity they will likely ever get to publicize their product and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many cases 1 of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was surely a victory.

 Orlando logo style utilized for advertising and a label style for Vintage Situation features an antiquated font style design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, which appeared to be older cases. For this logo design I tried to come up with a logo that possessed a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Orlando, Florida, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo projects considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo design features 4 characters staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that projected a sense of contentment and elegance for their new hair salon. I came up with a concept that didn’t go the obvious course of crafting simply a stylized orchid but instead created a company logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating above the image itself. The obvious path in designing a logo design is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the emphasis on the perception that they wanted to transmit to their patrons.

Arabian steed logo design created for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept styled to symbolize the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail carriage, the Arabian is one of the most easily identifiable horse lineages in the entire world.

Las Cafe logo design a small restaurant, design contains a modified manuscript font style which floats over a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout includes a customized manuscript font style which hovers over a team of ornate lines and dots.

Logo style for a software application developer the style functions as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it represented something to the owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the enterprise it stands for.

Evolve logo layout developed for a Orlando, Florida interior designer, design attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Orlando, Florida interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location evaluations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V and A in center of the word advanced have been customized to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Orlando, Florida logo design project was undertaken for a leadership specialist that assists business leaders to become more effective at handling people, expectations, and productivity.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of interests, a location to market their used equipment to other sports enthusiasts. I tailored their Orlando logo design dsign utilizing a graphic which garners the attention of traffic and sends an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo design MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Orlando, Florida regional farm it was actually created for an investments broker, and this particular creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to develop a brand mark that projects esteem, effectiveness, and affluence.

 Orlando Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally encountering arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Luckily, in this particular instance, I nailed a bullseye with the first shot.

Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is reminiscent of a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.