Pace Logo Design

Nearly every new Pace venture realizes that they need a logo, however few new business owners thoroughly realize the essential role their company logo can take in their financial success, or why one logo design functions better than another. A logo has an instant and lasting impact on the prosperity of a business, select the right one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Pace businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be lasting and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike developed for a Pace coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an old part of the city and wanted to cast a vintage vibe without coming across as stodgy or low energy. I accomplished both of these tasks via developing a symbol design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscopic lense slide and bacteria created for Pace medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the branch of medicine which deals with the laboratory examination of samples of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more attention grabbing and more memorable.

logo layout with a leaping environment-friendly frog created for a family enjoyable facility in Pace.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Pace travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather communicate emotional journeys through the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of most good photographers in that they frequently tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I made an effort to do something very similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Pace logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Pace logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but the customer, even though he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with folks that they don’t actually know so as to get impartial opinions on the value of a design. Fortunately, he talked about it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo comprehend how important a logo is for their organization so they are much more vested in the end result. Every logo job possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Pace publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most necessary part of a printed book due to the fact that it is in most cases the initial thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences one of the things consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a good sense of flight and it was undoubtedly a victory.

 Pace logo style utilized for marketing and a tag layout for Vintage Instance features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be vintage cases. For this custom logo concept I tried to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Pace, style consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo design includes 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to explain specifically how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a spirit of contentment and connection for their new hair salon. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but rather delivered a business logo that implied a flower in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird hovering above the image itself. The obvious path in creating a logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to forecast to their customers.

Arabian equine logo layout developed for an equine cattle ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind brand design tailored to illustrate the unique physical traits of the Arabian breed of horses. By having a different head shape and high tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo layout a small dining establishment, layout consists of a changed script font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a modified script typeface which hovers over a team of elaborate lines and also dots.

Logo layout for a software application designer the layout attributes and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the meaning supporting a company logo is just as important as how it serves the business it stands for.

Progress logo design developed for a Pace interior designer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pace interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, researches, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word progressed have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pace logo design assignment was done for a leadership guide that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their pre-owned equipment to other sports enthusiasts. I tailored their Pace logo dsign with an illustration that seizes the interest of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really created for an Pace area farm it was in reality created for a products broker, and this brand was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a brand mark that projects confidence, effectiveness, and affluence.
Logo design designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the proprietor to design a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.